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The 10 best Aha! competitors to consider instead

David Hartshorne 14 min read
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Trusted by over 1 million product builders, Aha! is one of the most popular product development platforms. However, other competitors in the market might be a better fit for your development teams.

No matter what you’re trying to accomplish — prioritizing roadmaps, streamlining sprints, or automating workflows — there are plenty of Aha! alternatives to consider.

In this article, we’ll compare ten well-known competitors and alternatives to Aha!, including ClickUp, Productboard, and monday dev. With a breakdown of their features, pros and cons, and different pricing options, we’ll help you find the best platform for your product development needs.

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What is 'Aha!'?

Aha! is a product development platform that helps companies build better products and bring their product strategies to life. Its suite of collaborative tools allows teams to set product strategy, prioritize features, and share visual plans based on customer feedback and data:

  • Aha! Roadmaps — to showcase development plans and report on progress — from $59/user/month.
  • Aha! Ideas — to gather customer feedback in one place to prioritize development plans — from $39/user/month.
  • Aha! Whiteboards — to collaborate on roadmap priorities with stakeholders — from $9/user/month.
  • Aha! Knowledge — to document processes, technical guides, and more in one place — from $39/user/month.
  • Aha! Develop — to streamline agile development with product management — from $9/user/month.

Aha! is ideal for teams that want to streamline their product development efforts alongside strategic goals.

10 alternative product development tools to Aha!

While Aha! is an excellent option for software development teams, other product development platforms exist. Although Aha! combines product strategy and product management, some teams may find it overly complex and expensive compared to other development tools. Below, we’ve gathered the ten best Aha! competitors to consider as a product development solution.

1. monday dev

Best for: Product and development teams seeking a fully customizable and scalable platform.

Built on the robust Work OS, monday dev is a flexible yet powerful platform that helps product and development teams plan, track, and collaborate on every stage of the product development cycle.

Built on the robust Work OS, monday dev is a flexible yet powerful platform that helps product and development teams plan, track, and collaborate on every stage of the product development cycle. Packed with customizable workflow automations, integrations, boards, communication features, and more, it’s a reliable platform that helps teams speed up the development process, increase product quality, and get their products to market faster.

Key features of monday dev

  • Dev integrations: Seamlessly connect with product tools like GitHub, GitLab, and Figma.
  • Sprint management: Track the lifecycle of your sprints, from planning and daily standups to retros and reviews.
  • Burndown charts: Easily detect any potential problems or bottlenecks hindering sprint progress.

monday dev pros

  • Easily migrate flows and quickly roll out the platform across all teams.
  • Tailor to any process, workflow, and methodology you use.
  • Leverage automations and integrations to get work done quickly.

monday dev cons

  • No free forever plan.
  • Team pricing starts with a minimum of 3 users.
  • Contains many features that may feel overwhelming to non-technical users.

monday dev pricing

Start with a 14-day free trial (no credit card required) and then choose from four premium plans:

  • Basic dev: From $9/seat/month
  • Standard dev: From $12/seat/month
  • Pro dev: From $20/seat/month
  • Enterprise dev: Custom pricing is available on request

Learn more about monday dev pricing in our comprehensive guide.

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2. Jira

Best for: Medium to large teams and enterprises.

Jira is a project and issue-tracking platform developed by Atlassian that enables teams to report, track, and resolve software bugs and issues and manage agile software development projects.

Jira is a project and issue-tracking platform developed by Atlassian that enables teams to report, track, and resolve software bugs and issues and manage agile software development projects. With comprehensive features for task tracking, project and product planning, and more, it’s ideal for teams working on complex projects with tons of tasks and subtasks.

Key features of Jira

  • Interactive timeline: Add epics, map work items, check dependencies, and plan releases.
  • Scrum boards: Break large complex projects into manageable sprints to deliver projects.
  • Integrations: Connect with hundreds of apps and development tools like GitHub and Bitbucket.

Jira pros

  • Robust project tracking and reporting tools.
  • Seamless integration with other Atlassian products.
  • Customizable workflows to fit your team’s processes.

Jira cons

  • Can be a steep learning curve.
  • Complexity and breadth of features may feel overwhelming.
  • Can be less effective for non-engineering or development teams.

Jira pricing

Jira’s pricing works on a sliding scale where you pay less per user the more you have. There’s a forever free plan (for teams of up to 10) and three premium plans:

  • Standard: From $8.15/user/month
  • Premium: From $16/user/month
  • Enterprise: From $141,000/year (available only on annual billing for a minimum of 801 users)

Learn more about Jira’s plans and pricing in our guide.

3. ClickUp 

Best for: Teams seeking an all-in-one productivity platform with customizable product development workflows.

ClickUp Product Development Board image

ClickUp is a comprehensive, all-in-one productivity and project management platform that aims to consolidate and streamline various work management and development tasks and tools. As a highly customizable platform, it enables development teams to tailor workflows precisely, document product requirements, and track progress in one place.

Key features of ClickUp

  • Sprint management: Manage backlogs and track issues.
  • Roadmap planning: Collaborate on roadmaps and docs.
  • Agile dashboards: Track real-time progress.

ClickUp pros

  • Highly customizable views, dashboards, and automations.
  • Ability to break down tasks into subtasks and checklists.
  • Real-time collaboration via comments, file sharing, and task assignments.

ClickUp cons

  • Steep learning curve.
  • Fewer integration options than competitors.
  • Not ideal for larger product development teams.

ClickUp pricing

ClickUp offers a forever free plan (for personal use) and a choice of three premium plans:

  • Unlimited: From $7/user/month
  • Business: From $12/user/month
  • Enterprise: Custom pricing available from the vendor

Check out our ClickUp pricing guide to choose the right package for your team.

4. Productboard 

Best for: Product teams that rely on user feedback in their feature prioritization and roadmap planning.

ProductBoard Product Development timeline image

Productboard is a customer-centric product management platform that helps teams understand customer needs, prioritize features to build, and align everyone around the product roadmap. It consolidates customer feedback and insights from various sources into a central repository, allowing product teams to analyze trends and uncover the most pressing customer needs.

Key features of Productboard

  • Roadmap planning: Create, share, and collaborate with tailored, interactive roadmaps.
  • Product discovery: Understand customer needs, identify opportunities, and discover the right features to build.
  • Feature prioritization: Rank product features based on customer needs and business objectives.

Productboard pros

  • Roadmaps automatically update as plans evolve.
  • Aligns product strategy to customer insights.
  • Integrates with other development tools such as GitHub and Jira.

Productboard cons

  • Focuses more on planning than execution.
  • AI functionality only available on some premium plans.
  • Prioritized email support only available on some premium plans.

Productboard pricing

Productboard offers a limited 15-day free trial, a free Starter plan, and three premium packages:

  • Essentials: From $19/maker/month
  • Pro: From $59/maker/month
  • Enterprise: Customized pricing available for 5+ makers

5. Azure DevOps 

Best for: Software development teams using other Microsoft products.

Azure DevOps is a suite of tools and services that covers the entire software development lifecycle, from planning and collaboration to building, testing, and releasing applications. Software developers can use all the services or choose what they need to complement their existing workflows.

Key features of Azure DevOps

  • Azure Boards: ​​Agile tools to plan, track, and discuss work across your teams.
  • Azure Pipelines: Build, test, and deploy with CI/CD that works with any language, platform, and cloud.
  • Azure Artifacts: Create, host, and share packages with your team, and add artifacts to your CI/CD pipelines with a single click.

Azure DevOps pros

  • Build better code with pull requests and advanced file management.
  • Seamlessly integrates with Microsoft tools.
  • Highly extensible, using open standards like REST APIs and OAuth 2.0.

Azure DevOps cons

  • Challenging for new users to get up to speed.
  • User interface can feel sluggish.
  • Pricing may be a concern for some smaller teams.

Azure DevOps pricing

Azure DevOps prices start at $6/user/month (the first five users are free), depending on your required services.

6. Linear 

Best for: Development teams prioritizing efficiency and streamlined issue tracking.

Linear Board Product Development Image

Linear is a project management and issue tracking platform designed for modern software development teams. Its focus is on speed, efficiency, and user experience. The platform integrates with some of the most widely used product development tools, such as GitHub, Figma, GitLab, Slack, Sentry, and Zendesk.   

Key features of Linear

  • Issue tracking: Break your work into manageable tasks and subtasks.
  • Cycles: Focus your team priorities over a set period, like sprints.
  • Product roadmaps: Plan visually, monitor progress updates, and check project insights.

Linear pros

  • Designed for speed and efficiency with 50ms interactions and real-time sync.
  • Streamlined workflows that create focus and routine.
  • Minimalistic and elegant user interface (UI) with rapid-fire keyboard shortcuts for everything.

Linear cons

  • Limited customization options may be a drawback for some teams.
  • Lacks some basic features, like a time tracking tool.
  • Potential challenges with enterprise-level integrations compared to other platforms.

Linear pricing

Linear offers a free plan for unlimited members and three premium packages:

  • Standard: From $8/user/month
  • Plus: From $14/user/month
  • Enterprise: Custom pricing available on request

7. Trello 

Best for: Small to medium teams looking for a visual Kanban solution.

Trello is a productivity and project management tool that allows users to create boards, lists, and cards to organize and manage their work and collaborate with teams.

Trello is a productivity and project management tool that allows users to create boards, lists, and cards to organize and manage their work and collaborate with teams. It uses a kanban-style interface with boards representing projects, lists depicting workflows or statuses, and cards displaying individual tasks or items.

Key features of Trello

  • Automation: Create custom rules, buttons, and calendar commands to automate repetitive tasks.
  • Collaboration: Share boards with team members and restrict access accordingly.
  • Drag-and-drop interface: Quickly rearrange boards and timelines as priorities shift and needs change.

Trello pros

  • Easy for users of all skill levels to get started and be productive.
  • Intuitive interface helps teams visualize their workflows effectively.
  • Flexible and customizable to different team requirements.

Trello cons

  • Lacks advanced product development capabilities like robust reporting and task dependencies.
  • The kanban-style interface can become unwieldy for more extensive product roadmaps and development workflows.
  • Not scalable for more complex, enterprise-level product development efforts.

Trello pricing

Trello offers a free plan and three premium packages:

  • Standard: From $5/user/month
  • Premium: From $10/user/month
  • Enterprise: From $17.50/user/month

Learn more about the Trello plans and pricing in our comprehensive guide.

8. GitHub 

Best for: Development teams requiring version control for collaborative coding and project management.

GitHub is a comprehensive AI-powered developer platform that allows teams to create, store, manage, and share their code. Beyond code hosting, GitHub supports the entire software development lifecycle, from ideation to deployment, through version control and collaboration.

Key features of GitHub

  • Copilot: Complete tasks 55% faster with contextualized AI coding assistance.
  • Collaboration: Task tracking, product roadmaps, code reviews, and pull requests in one place.
  • Advanced security: Find and fix vulnerabilities and ship secure code quickly.

GitHub pros

  • Effortless for developers to contribute to open-source projects.
  • Great for version control with complete access to coding history.
  • Efficient tools for creating and managing documentation.

GitHub cons

  • Steep learning curve for new users to overcome.
  • Free GitHub accounts have restrictions on privacy options.
  • Some features, like Copilot and Advanced Security, cost extra.

GitHub pricing

GitHub offers a free plan, two premium packages, and a series of add-ons:

  • Team: From $4/user/month
  • Enterprise: From $21/user/month
  • Add-ons: Copilot, Codespaces, Large File Storage, and GitHub Advanced Security.

9. Asana 

Best for: Teams of all sizes looking for a flexible task-based solution.

Asana is a work management platform that provides project planning, task tracking, and collaboration capabilities.

Asana is a work management platform that provides project planning, task tracking, and collaboration capabilities. It helps teams launch better products faster by keeping product development plans on track, centralizing launch information, and aligning product roadmaps and strategies.

Key features of Asana

  • Workflow automation: Set up custom rules, triggers, and actions to streamline development processes.
  • Product roadmapping: Prioritize work, document backlogs, and view progress.
  • Task dependencies: Organize and coordinate work throughout the development lifecycle.

Asana pros

  • Report, track, and triage product bugs across technical teams.
  • Collect and manage feedback with ticketing system integrations.
  • Monitor team capacity and workload with centralized sprints.

Asana cons

  • Can be expensive for small teams.
  • One person per task is a limitation for some teams.
  • Lacks some advanced product management features, such as detailed reporting and analytics.

Asana pricing

Asana offers a free Personal plan (for individuals and small teams) and a choice of four premium packages:

  • Starter: From $10.99/user/month
  • Advanced: From $24.99/user/month
  • Enterprise: Contact sales for pricing
  • Enterprise+: Contact sales for pricing

Check out our guide to Asana pricing to learn more.

10. Airtable

Best for: Small-to-medium businesses with cross-functional product development teams.

Airtable is a hybrid platform that blends the flexibility of a spreadsheet with the structure and functionality of a database.

Airtable is a hybrid platform that blends the flexibility of a spreadsheet with the structure and functionality of a database. It allows users to create custom “bases” (similar to databases) with various “views” (like spreadsheet tabs) and “records” (like spreadsheet rows) that can contain different data types beyond just text and numbers.

Key features of Airtable

  • Feedback management: Collect and aggregate customer feedback in one centralized repository.
  • Product roadmaps: Build, manage, and deliver flexible product roadmaps with custom views, OKRs, and summarized status updates.
  • Reporting: Share real-time performance and progress with stakeholders.

Airtable pros

  • Seamlessly integrates with tools you use every day, like Jira, GitHub, and Tableau.
  • Enhances productivity with automated processes and streamlined workflows.
  • Allows collaborators to access a specific base as read-only, commenter, editor, or creator.

Airtable cons

  • Limitations in formulas and calculations compared to traditional spreadsheet tools.
  • Overwhelming interface can make it challenging to maintain focus and prioritize effectively.
  • Pricing can increase as you add more premium features and team members.

Airtable pricing

Airtable offers a free plan and three premium plans with an optional AI add-on for different-sized teams:

  • Team: From $20/seat/month
  • Business: From $45/seat/month
  • Enterprise Scale: Contact sales for a customized plan
  • Airtable AI: Optional premium add-on from $6/seat/month

Learn more about Airtable pricing in our extensive guide.

Which is the best Aha! competitor for your team?

Alas, there’s no one-size-fits-all option that’s right for every product development team. The best Aha! alternative depends on your team’s size, budget, needs, and preferences.

That said, choosing a platform that can manage every stage of your product development cycle – from ideation to launch – in one flexible platform gives you the best chance of delivering better products faster. And that’s exactly what you get with monday dev.

From popular integrations and time-saving automations to sprint management reports and multiple work views, monday dev offers all the customizable features your product team needs to tailor any process, workflow, or methodology.

But monday dev is much more than that. At every stage of the product development process, it provides a holistic view of progress to the different stakeholders in your organization and increases your chances of success.

Why not put it through its paces today?

Try monday dev



The main alternatives and competitors to Aha! include project management, customer feedback, and work management platforms that offer similar product development capabilities.

A product development team might choose Aha! over Jira because it focuses more on product management, has a more intuitive and user-friendly interface, provides comprehensive reporting and analytics, and offers greater flexibility in customization and configuration.

Aha! is well-suited for product management tasks. Its focus on product strategy, roadmapping, and analytics, as well as its user-friendly interface and customization options, make it a valuable tool.

The information provided in this article is accurate and up-to-date at the time of publication. Changes and updates in the business operations, policies, or any other relevant factors may occur after publication and we encourage readers to verify any information directly.
David Hartshorne is a freelance writer for leading B2B SaaS and tech brands, creating detailed, actionable content that resonates with their audience. When he’s not writing, you’ll find him chilling with a thriller or roaring on the Villa.
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