David Hartshorne
David Hartshorne is a freelance writer for leading B2B SaaS and tech brands, creating detailed, actionable content that resonates with their audience. When he’s not writing, you’ll find him chilling with a thriller or roaring on the Villa.
29 articles published by this author
Managing dependencies with leads and lags in project...
Lead and lag are project management terms that describe the potential advance or delay of activities within a...
What is email bounce rate, and how do you reduce it?
Email is still one of the most effective ways for marketers to reach their audience – but only if they have...
Is a master’s in project management worth it (in...
Project managers are in high demand. Research by the Project Management Institute (PMI) indicates that...
Quickbase pricing review and alternatives in 2023
If you’re looking for a cost-effective work management platform, chances are you’ve already searched for...
How to unlock business insights through customer data...
Customer data analysis helps you understand precisely how your customers interact with your website, brand,...
What is a gate review in project management?
A gate review is a valuable way to keep track of each phase or stage of a project. It allows independent...
What is a lead source and why are they so valuable?
A lead source informs you how potential customers found your business. It’s vital information that helps...
What is CPQ (Configure, Price, Quote)?
By 2020, almost half (48%) of sales organizations were using a CPQ solution. When implemented correctly, they...
What is customer engagement and why is it important?
Customer engagement is no longer a “nice to have” – customers expect brands to engage with them...
CRM campaign features, benefits, and examples
CRM systems gather essential information about leads and customers, allowing marketing teams to segment and...