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David Hartshorne

David Hartshorne is a freelance writer for leading B2B SaaS and tech brands, creating detailed, actionable content that resonates with their audience. When he’s not writing, you’ll find him chilling with a thriller or roaring on the Villa.

29 articles published by this author

Managing dependencies with leads and lags in project management
Project management

Managing dependencies with leads and lags in project...

Lead and lag are project management terms that describe the potential advance or delay of activities within a...

8 min read

Discover 15 ways to reduce your email bounce rate and improve your email deliverability.
CRM and Sales

What is email bounce rate, and how do you reduce it?

Email is still one of the most effective ways for marketers to reach their audience – but only if they have...

12 min read

Is a master’s in project management worth it?
Project management

Is a master’s in project management worth it (in...

Project managers are in high demand. Research by the Project Management Institute (PMI) indicates that...

9 min read

Is Quickbase pricing right for your business?
Comparisons

Quickbase pricing review and alternatives in 2023

If you’re looking for a cost-effective work management platform, chances are you’ve already searched for...

7 min read

How to unlock business insights through customer data analysis
CRM and Sales

How to unlock business insights through customer data...

Customer data analysis helps you understand precisely how your customers interact with your website, brand,...

11 min read

What is a gate review in project management
Project management

What is a gate review in project management?

A gate review is a valuable way to keep track of each phase or stage of a project. It allows independent...

7 min read

What is a lead source and why are they so valuable
CRM and Sales

What is a lead source and why are they so valuable?

A lead source informs you how potential customers found your business. It’s vital information that helps...

8 min read

What is CPQ Configure Price Quote
CRM and Sales

What is CPQ (Configure, Price, Quote)?

By 2020, almost half (48%) of sales organizations were using a CPQ solution. When implemented correctly, they...

8 min read

What is customer engagement and why is it important
CRM and Sales

What is customer engagement and why is it important?

Customer engagement is no longer a “nice to have” – customers expect brands to engage with them...

9 min read

CRM campaign features benefits and examples
CRM and Sales

CRM campaign features, benefits, and examples 

CRM systems gather essential information about leads and customers, allowing marketing teams to segment and...

7 min read