Account management: A guide and best practices
Customer loyalty is made by nurturing trust and confidence, which is hard to do if you’re not regularly engaging your clients. Account management allows organizations...
The lead management process: a practical guide
A great lead management process can transform your business.
Mass email: definition, best practices, and FAQs
Mass email has been around longer than the internet. In May 1978, Marketing Manager Gary Thuerk sent a mass email to 397 accounts registered on the US Defence...
CRM industries: breaking down CRM needs by industry
Not all industries have the same customer relationship management needs. Real estate agents rely on their network to close deals, whereas contractors might use a CRM...
What is enterprise CRM software? Guide and best tools
You wouldn’t use a set of walkie-talkies to communicate across your enterprise business, nor should you use small business CRM software to manage its sales...
monday vs. HubSpot: Choosing the best CRM for your team
Choosing the right CRM for your business can spell the difference between well-organized client accounts and nurtured leads to prospects falling through the cracks....
The best recruitment CRM software options
As a recruiter, you’re managing tens, hundreds, or even thousands of applicants a month. If you don’t want to be the recruiter who’s ghosting candidates, ...
6 ways customer data can help personalize your...
You’ve saved your customer contact forms, archived your email conversations, and sent your transaction data to your accounts team. What’s next? Some...
Affiliate management: How to manage affiliates in 2024
Effective affiliate management is key to making your affiliate program work. And, given that affiliate marketing is involved in 16% of all the ecommerce sales in the US...
How to measure and improve your customer satisfaction
Customer satisfaction measures how much your customers like your products or services. And in some cases, it can make or break your business. Highly satisfied customers...