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CRM and Sales

Email conversion rate: importance, tips, and FAQs

Customer attention is fleeting at best. With a sea of new brands vying for your customer’s attention via...

7 min read

sales productivity
CRM and Sales

Building a high-performing sales team: tips for...

Sales is the driving force behind any business. Without a strong sales team, it’s difficult for...

6 min read

a marketer writing out an email a/b testing campaign on a white board
CRM and Sales

Unlock the power of email A/B testing: Get to know the...

Email marketing is a crucial part of any sales strategy, but are you using it to its full potential? In ...

8 min read

Image of a graduation hat symbolizing a CRM for education.
CRM and Sales

A guide to the best CRM for education

The education sector is awash with data — from student contact details and learning analytics to...

16 min read

Two men discussing the content on a laptop.
CRM and Sales

Customer segmentation for B2B sales and marketing

When it comes to selling, you typically want to do more with the least amount of resources possible. Customer...

8 min read

customer talking to shop worker
CRM and Sales

How to use customer profiling to increase sales

Mike Gospe, the founder of the KickStart Alliance and author of multiple marketing bestsellers, lives by a...

9 min read

A team creating the roadmap to CLV through problems, pain points, and more.
CRM and Sales

Customer lifetime value (CLV) roadmap: how to...

When inflation is high, it’s important to double down on the customers you already have — both for...

6 min read

A person reading her personalized emails
CRM and Sales

Email personalization: how to get it right

I’ve just finished eating a spectacular chocolate chip cookie. Again. And I blame personalization entirely....

10 min read

customer online shopping on laptop
CRM and Sales

Customer behavior analysis: a guide

The results that stem from a customer behavior analysis help companies gain insight into how customers...

9 min read

Unlock the potential of customer feedback analysis
CRM and Sales

Unlock the potential of customer feedback analysis

Customer feedback is an immensely powerful tool for businesses that aim for growth. It provides true insight...

8 min read

email segmentation
CRM and Sales

How to use email segmentation to improve email...

With the large number of marketing emails we receive from brands each day, it’s almost become a habit...

8 min read

An image of an laptop with a picture of Gmail open on the screen, used to track email open rate.
CRM and Sales

Email open rate: definition, formula, and tracking tips

347.3 billion emails will be sent and received every single day in 2023, and we’re on track to hit...

8 min read