What is account management?
In today’s dynamic world, the fate of brands hinges on customer loyalty, which is gained by trust and confidence. Particularly for B2B organizations and...
The lead management process: a practical guide
A great lead management process can transform your business.
Mass email: definition, best practices, and FAQs
Mass email has been around longer than the internet. In May 1978, Marketing Manager Gary Thuerk sent a mass email to 397 accounts registered on the US Defence...
CRM industries: breaking down CRM needs by industry
Not all industries have the same customer relationship management needs. Real estate agents rely on their network to close deals, whereas contractors might use a CRM...
6 ways customer data can help personalize your...
You’ve saved your customer contact forms, archived your email conversations, and sent your transaction data to your accounts team. What’s next? Some...
Affiliate management: How to manage affiliates in 2024
Effective affiliate management is key to making your affiliate program work. And, given that affiliate marketing is involved in 16% of all the ecommerce sales in the US...
How to measure and improve your customer satisfaction
Customer satisfaction measures how much your customers like your products or services. And in some cases, it can make or break your business. Highly satisfied customers...
10 best Salesforce alternatives in 2024
Salesforce is a household name when it comes to CRMs. While Salesforce is a solid CRM choice for many businesses, it’s not the only option on the market. Shopping...
AI email generator: Best practices for sales teams
AI has infiltrated multiple aspects of our personal and professional lives. We use the technology to play our favorite music, log into our phones using Face ID, and even...
How to save your team time with a shared inbox
We all know the feeling. That moment when you realize that you didn’t reply to the client’s email. The really important email. The email that would have meant...