Unlock the power of email A/B testing: Get to know the...
Email marketing is a crucial part of any sales strategy, but are you using it to its full potential? In this...
A guide to the best CRM for education
The education sector is awash with data — from student contact details and learning analytics to...
Customer segmentation for B2B sales and marketing
When it comes to selling, you typically want to do more with the least amount of resources possible. Customer...
How to use customer profiling to increase sales
Mike Gospe, the founder of the KickStart Alliance and author of multiple marketing bestsellers, lives by a...
What is email bounce rate, and how do you reduce it?
Email is still one of the most effective ways for marketers to reach their audience – but only if they have...
Customer lifetime value – how to calculate,...
When inflation is high, it’s important to double down on the customers you already have — both for...
Email personalization: how to get it right
I’ve just finished eating a spectacular chocolate chip cookie. Again. And I blame personalization entirely....
Customer behavior analysis: a guide
The results that stem from a customer behavior analysis help companies gain insight into how customers...
Unlock the potential of customer feedback analysis
Customer feedback is an immensely powerful tool for businesses that aim for growth. It provides true insight...
How to use email segmentation to improve email...
With the large number of marketing emails we receive from brands each day, it’s almost become a habit...
Email open rate: definition, formula, and tracking tips
347.3 billion emails will be sent and received every single day in 2023, and we’re on track to hit...
LionDesk pricing & CRM for real estate review
Customer relationship management (CRM) systems and their use cases have spread far and wide past sales and...