Account management: A guide and best practices
Customer loyalty is made by nurturing trust and confidence, which is hard to do if you’re not regularly engaging your clients. Account management allows organizations...
The lead management process: a practical guide
A great lead management process can transform your business.
Mass email: definition, best practices, and FAQs
Mass email has been around longer than the internet. In May 1978, Marketing Manager Gary Thuerk sent a mass email to 397 accounts registered on the US Defence...
A guide to the best CRM for education
The education sector is awash with data — from student contact details and learning analytics to operational and administrative systems, your school or college needs a...
Customer segmentation for B2B sales and marketing
When it comes to selling, you typically want to do more with the least amount of resources possible. Customer segmentation helps you get there.
How to use customer profiling to increase sales
Mike Gospe, the founder of the KickStart Alliance and author of multiple marketing bestsellers, lives by a simple mantra: “Whoever understands the customer best...
What is email bounce rate, and how do you reduce it?
Email is still one of the most effective ways for marketers to reach their audience – but only if they have a low email bounce rate. If their emails bounce back,...
Customer lifetime value – how to calculate,...
When inflation is high, it’s important to double down on the customers you already have — both for retention and upselling. For new customers, you need to...
Email personalization: how to get it right
I’ve just finished eating a spectacular chocolate chip cookie. Again. And I blame personalization entirely. You see, the barista at my local coffee shop knows my name....
Customer behavior analysis: a guide
The results that stem from a customer behavior analysis help companies gain insight into how customers interact with a business. For example, if customers purchase a...
Unlock the potential of customer feedback analysis
Customer feedback is an immensely powerful tool for businesses that aim for growth. It provides true insight into what makes customers tick so businesses can improve...
How to unlock business insights through customer data...
Customer data analysis helps you understand precisely how your customers interact with your website, brand, and product. You can use these key insights to drive more...
How to use email segmentation to improve email...
With the large number of marketing emails we receive from brands each day, it’s almost become a habit for us to ignore them unless they really stand out. So, what...
Email open rate: definition, formula, and tracking tips
347.3 billion emails will be sent and received every single day in 2023, and we’re on track to hit 361.6 billion by 2024. In a world of overflowing inboxes, email...
LionDesk pricing & CRM for real estate review
Customer relationship management (CRM) systems and their use cases have spread far and wide past sales and customer experience teams. LionDesk CRM is just one example of...
Boost Your Revenue with Sales Analysis: Techniques and...
Sales analysis is a crucial aspect of running a successful business. It involves studying data to understand how your products or services are performing and identify...
Lead nurturing: definition and examples
Lead nurturing should be a careful balance between building trust with potential customers, but not being too pushy. It shortens the sales cycle and lets you develop...
BANT: What you need to know to generate qualified leads
One way to ensure your company is targeting the right people is by using the BANT sales methodology. This sales framework can help your sales reps save time and money by...
Drip campaigns explained: Examples and tips
Keeping your brand top of mind with your target audience is half the battle in making sales. Whether you’re selling to existing customers or brand-new leads, you’ll...
How to track and report business sales revenue
Business owners are rarely just in it for the ride—they want to make money. That’s why tracking and reporting sales revenue is critical. This metric gives you an...
How to structure your CRM data as your business grows
Staying organized with sales data can sometimes feel overwhelming as your business grows. That’s where a CRM comes into play. A CRM is all about organization and helps...
Our guide to customer tracking the right way
When companies track and analyze their customer’s data, it helps them identify possible opportunities and challenges — and make data-informed decisions on what’s...
Sales qualified leads (SQL) — what you need to know
Research shows sales reps need to average 8-10 meaningful conversations per day to fulfill their monthly targets. That means between calls, emails, prospecting,...
5 tricks to build your sales optimization process
Your team has a lot of sales experience. Sometimes you win, sometimes you lose, it’s all part of the sales game. But, the real question is, do you learn from the past...