CRM and Sales 
CRM and Sales
What is account management?
In today’s dynamic world, the fate of brands hinges on customer loyalty, which is gained by trust and confidence. Particularly for B2B organizations and...
CRM and Sales 
CRM and Sales
The lead management process: a practical guide
A great lead management process can transform your business.
CRM and Sales 
CRM and Sales
Mass email: definition, best practices, and FAQs
Mass email has been around longer than the internet. In May 1978, Marketing Manager Gary Thuerk sent a mass email to 397 accounts registered on the US Defence...