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Alicia Schneider

Alicia is a digital marketing and tech freelance writer with a passion for turning complex jargon into engaging content that everyone can understand.

51 articles published by this author

HTML emails Everything you need to know
CRM and Sales

HTML emails: Everything you need to know

You may not realize it, but most of the emails in your inbox are HTML emails. Plain text emails, by...

8 min read

Customer support vs customer service Whats the difference
CRM and Sales

Customer support vs customer service: What’s the...

The terms customer service and customer support are often used interchangeably, and while both refer to ways...

8 min read

How to design an effective customer education strategy
CRM and Sales

How to design an effective customer education strategy

You provide your customers with support, community, content, and perks, but if you’re not teaching them,...

9 min read

Lead distribution why it matters and applying it to your team
CRM and Sales

Lead distribution: why it matters and applying it to...

Each lead is unique, just like each sales rep is unique. To maximize every opportunity with a potential...

8 min read