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alicia schneider

4 articles published by this author

two people with laptops discussing risk structure breakdown
Project management

4 Steps for Creating a Risk Breakdown Structure

No risk, no reward. Most projects in business involve a degree of risk, but we’re always hopeful it’s...

7 min read

CRM and Sales

How to use social selling to improve your B2B sales

The more contact you have with your customers, the better your relationship with them will be. And, the...

9 min read

CRM and Sales

5 ways to build long-lasting customer loyalty

“Customer satisfaction is worthless. Customer loyalty is priceless,” said Jeffrey Gitomer, an author,...

8 min read

lead conversion meeting in office
CRM and Sales

What is lead conversion and why is it important?

Tracking lead conversion can help you build a better budget and streamline operations

8 min read