Skip to main content Skip to footer
CRM and Sales

The best CRM software for 2024

David Hartshorne 13 min read
Get started

Spreadsheets, email chains, paper records locked in a desk drawer—none of these are the best way to manage your customer relationships. To truly prioritize your customers, you need a streamlined customer relationship management (CRM) system that stores all the information and interactions you have with them, all accessible from a central location.

Whether this is your first time looking for a CRM or you wish to upgrade your current platform, adding a new tool to your tech stack can be challenging. You’ll want to know you’re investing in the very best CRM software available for your business. This guide shares 10 of the best CRM tools, including their key features, pricing differences, and an easy comparison table to kickstart your research.

Try monday CRM

What is a CRM? 

Customer relationship management, or CRM software, helps businesses manage relationships and interactions with customers and prospects. The best CRM software gathers information from various communication channels such as websites, social media, live chat, marketing materials, and email and stores it in a central location. Based on this data, the CRM software creates comprehensive customer profiles that give businesses a complete overview of their customers. With this key intel stored in one place, it becomes easier to:

  • Track interactions such as when a customer last purchased something or responded to a marketing campaign
  • Anticipate customer needs based on their purchase history or communications with your sales team
  • Personalize your communication according to their likes and dislikes
  • Automate tasks such as setting up notifications reminding sales teams to follow up with a lead after X days
  • View your sales pipeline with visual charts representing your activities, deals, and prospecting data.

How to choose the best CRM software

Need a quick overview of the best CRM tools in the market? Below is a summary of the key points we’ll cover in more detail.

Software nameBest forBest featurePricing from
monday CRMSales teams of any size or typeIntelligent sales forecasting$12 per user/mo
Zoho CRMStartups and small sales teamsBuilt-in AI assistant$0
HubSpot CRMSmall businesses looking to scaleTwo-way data sync automation$0
Salesforce Sales CloudEnterprise-grade usersEinstein 1 platform$25 per user/mo
Freshsales CRMLead managementPipeline management$9 per user/mo
Zendesk SellBusinesses already using the Zendesk SuiteActivity tracking$19 per user/mo
Less Annoying CRMSmall businesses and entrepreneursSimple interface$15 per user/mo
Pipedrive CRMPipeline managementDetailed reporting$14.90 per user/mo
InsightlyStrong customization optionsA/B testing$0
ApptivoBusiness management capabilitiesQuote and invoice management$20 per user/mo

Top 10 CRM software for 2024 

With so many different CRM software options available, choosing the best one for your business can be challenging. To help narrow the field, here’s a breakdown of the top 10 CRM’s, their key features, and different pricing options.

1. monday CRM

Best for: Sales teams of any size or type

monday sales CRM software showing pipeline stages and automation example

monday CRM is a fully customizable, no-code sales platform that lets you centralize your entire sales cycle. You can organize and manage your pipeline, automate your sales processes, streamline communication, and gain valuable insights into your entire sales cycle and forecasting.

Key features of monday CRM

  • Customization: monday CRM includes pre-built entity boards designed to create the main components of your sales pipeline at lightning speed so you never miss a sales opportunity. Simply customize your leads, accounts, contacts, deals, activities, and sales dashboards according to your requirements, then sit back and watch the data flow across your widgets, reports, and dashboards, thanks to built-in automation. From here, it’s easy to edit your deal stages, import critical data, and manage multiple pipelines simultaneously without any technical experience.
Instantly report your deal progress, sales figures, and team performance via the custom dashboards in monday sales CRM.
  • Automation: Win back time to plunge into sales-generating activities by using our simple no-code automation recipes to eliminate grunt work. With 72+ integrations to communication, marketing, and social media tools, it’s a cinch to set up automated workflows that mirror your unique sales processes. For example, you might automatically assign leads to reps, set reminders for upcoming prospecting activities, or receive notifications when a lead opens an outreach email.
automate your sales pipeline with monday sales CRM
  • Email management: Eliminate the guesswork associated with email engagement and open rates by tracking all interactions from one location. Based on the stats, use our mass email feature as part of a targeted outreach campaign. You can send personalized sales messages to leads in bulk, and lean on our built-in AI tool to craft, edit, or reply to sales inquiries in a flash.
With monday sales CRM, you also have a centralized hub that makes it easy to get an update on a lead's status, find out how a demo call went, or provide senior leadership with a status update. 
  • Sales forecasting: Gain detailed insights into your sales pipeline, so you know exactly what’s coming up, where to deploy resources, and how much revenue you can expect to make from each of your sales and customer interactions. By analyzing past performance and deal progress, you can make accurate predictions about which deals are more likely to close.
With monday sales CRM,  you can build your own pipeline and even manage multiple pipelines at once. You can select from different pipeline views, such as Kanban or a funnel chart.

monday CRM pricing

monday CRM pricing is based on a minimum of 3 seats.

  • From $12 per user/mo for the Basic plan
  • From $17 for the Standard plan
  • From $28 for the Pro plan
  • Free 14-day trial period available with no credit required

More information: monday CRM pricing

Try monday CRM

2. Zoho CRM

Best for: Startups and small businesses

A screenshot of Zoho CRM.

Zoho CRM helps businesses manage their sales, marketing, and customer service operations from a single platform. It’s ideal for small to mid-sized teams and offers a variety of integrated options and customizable CRM solutions for growing companies. The built-in AI-powered assistant, Zia, assists in predicting leads and deals, spotting potential customers for conversion, and guiding large sales teams in their efforts.

Key features of Zoho CRM

  • Lead management: Capture leads from various sources and nurture them through the sales pipeline. Prioritize sales teams’ efforts with lead scoring and lead assignment.
  • Integration: Connect third-party applications such as Google Workspace, Office 365, MailChimp, and Zendesk to provide a seamless user experience.
  • Communication: Converse in real-time with customers and prospects from one platform via emails, live chat messages, phone conversations, and social media interactions.

Zoho CRM pricing

  • $14/user/mo billed annually.
  • Forever free plan available.
  • 15-day free trial.

Related: Zoho CRM pricing

3. HubSpot CRM

Best for: Small businesses looking to scale

HubSpot CRM is designed to improve all aspects of a business by incorporating sales, marketing, and customer service processes into one comprehensive platform. It empowers businesses to manage customer relationships, streamline sales processes, and integrate marketing efforts effectively.

Key features of HubSpot CRM

  • Marketing automation: Two-way data sync enables businesses to align their sales and marketing campaigns for a complete view of each prospect and client.
  • Email tracking: Allows users to seamlessly integrate email communication with their CRM and track interactions with contacts.
  • Reporting and analytics: Offers insights into sales performance, customer interactions, and marketing campaigns.

HubSpot CRM pricing

  • From $20/seat/mo billed annually
  • Free plan available
  • 14-day free trial

Related: HubSpot pricing

4. Salesforce Sales Cloud

Best for: Both small businesses and large enterprises

A screenshot of Salesforce CRM.

Salesforce Sales Cloud is a comprehensive CRM platform designed to support sales, marketing, and customer service in both business-to-business (B2B) and business-to-customer (B2C) contexts. It combines all customer information in an integrated platform incorporating marketing, lead generation, sales, customer service, and business analytics.

Key features of Salesforce Sales Cloud

  • AI features: Available within the Einstein 1 platform.
  • Customization: Access thousands of applications via the AppExchange to tailor the platform to your specific needs.
  • Sales process management: Keeps all prospects, customers, contacts, leads, opportunities, and purchase history organized and easily accessible.

Salesforce Sales Cloud pricing

  • $25/user/month billed annually
  • No free plan
  • 14-day free trial

More information: Salesforce pricing 

5. Freshsales CRM

Best for: Lead management

Freshsales CRM is an affordable way for businesses to manage leads, customer engagement, and sales automation. It offers sales pipeline management, AI-powered insights (via Freddy), automation, and a unified CRM for sales, marketing, and support teams.

Key features of FreshSales CRM

  • Sales pipeline management: Includes tools to build and manage sales pipelines, helping you score leads, track deals, and close sales more efficiently.
  • AI-powered insights: Freddy (the AI Assistant) provides deal insights, smart recommendations, and predictions by analyzing historical sales data, activities, and engagement.
  • Automation: Allows users to automate tasks such as lead assignment, sending emails, task creation, and field updates, enabling more efficient and scalable outreach.

FreshSales CRM pricing

  • $9/user/month billed annually
  • 21-day free trial

More information: FreshSales pricing

6. Zendesk Sell

Best for: Businesses already using the Zendesk Suite

Zendesk Sell is a sales CRM software tool that enhances productivity, streamlines processes, and provides pipeline visibility for sales teams. Its unified platform, real-time pipeline management, and mobile accessibility make it a valuable tool for businesses looking to optimize their sales processes and improve sales performance.

Key features of Zendesk Sell

  • Pipeline management: Provides real-time visibility into the sales pipeline, enabling accurate forecasting and control.
  • Unified platform: Offers an all-in-one sales platform, including contact and deal management, activity tracking, lead generation, and automation to keep sales representatives on target.
  • Integration: Customize Zendesk to fit business requirements and integrate it with other applications and platforms to enhance its capabilities.

Zendesk Sell pricing

  • From $19/user/month billed annually
  • No free plan
  • 14-day free trial

7. Less Annoying CRM

Best for: Small businesses and entrepreneurs

Less Annoying CRM is a simple, affordable, and user-friendly solution designed specifically for small businesses. In fact, the average account has 2.5 users.

Key features of Less Annoying CRM

  • Simplicity: Its ease of use makes it an ideal choice for small businesses looking for an uncomplicated CRM solution.
  • Automated email tracking: BCC your CRM in any customer communications to manage all your conversations without any extra work.
  • Contact management: View all notes, files, tasks, events, and pipeline information related to a contact on one screen.

Less Annoying CRM pricing

  • $15/user/month billed annually
  • No free plan
  • 30-day free trial

8. Pipedrive CRM

Best for: Pipeline management.

Pipedrive CRM is a pipeline-focused platform designed by salespeople to streamline the sales and relationship-building process. It’s best known for its ease of use, customization, and comprehensive customer support.

Key features of Pipedrive CRM

  • Pipeline management: Track leads, spot opportunities, and measure critical activities by customizing pipelines (with stages and fields) to match your sales cycle.
  • Reporting and dashboard: Get detailed reporting on sales and key activities and track progress against goals in the dashboard.
  • Integrations: Extend Pipedrive’s capabilities by connecting with 350+ third-party programs, platforms, and services.

Pipedrive CRM pricing

  • $14.90/user/month billed annually
  • No free plan
  • 14-day free trial

More information: Pipedrive pricing

9. Insightly

Best for: Strong customization

Insightly is a CRM designed for small to mid-sized businesses, offering customization options that are perfect for sales teams.

Key features of Insightly

  • Opportunity management: Track pipeline data to gain insights into how to move your business forward.
  • Customer journey personalization: A/B and multivariate testing enable you to convert visitors to prospects.
  • Customizable data visualizations: Create interactive charts and dashboards to make real-time business decisions.

Insightly pricing

  • From $29 per user/mo
  • Free forever plan for 2 users
  • Free trial also available

10. Apptivo

Best for: Business management capabilities

Apptivo is an uncluttered, scalable CRM with a mobile app that enables sales teams to manage their sales leads on the go. It integrates with various billing, productivity, and document management tools.

Key features of Apptivo

  • Procurement management: Use templates to create persuasive quotes.
  • Contact management: Gain a 360 degree of your customers with G Suite and Office365 integrations.
  • Invoicing: Bill customers directly from your CRM using integrations to Quickbooks and Xero and options for recurring and subscription billing.

Apptivo pricing

  • From $20/user/mo
  • 30-day free trial available

Streamline your sales activities with monday CRM software 

A CRM platform will undoubtedly boost business growth, but choosing the right one takes careful consideration. That said, if you’re looking for a visual, intuitive, and fully customizable CRM platform to handle your leads, prospects, and customers, then monday CRM can manage your pipeline, automate your sales processes, streamline communication, and gain valuable insights into your entire sales cycle.

Currently, monday CRM scores 4.6 out of 5 from G2’s software review community. Digging deeper, our platform also achieves the following scores (out of 10) in the below categories:

  • Ease of Use = 9
  • Ease of Setup = 8.5
  • Ease of Admin = 8.9
  • Quality of Support = 8.7

Users say the platform is extremely easy to set up and effortless to navigate. And when needed, the support team responds quickly and efficiently. One small business user describes,

“monday CRM stands out among CRM solutions due to its exceptional ease of use, powerful automation capabilities, and vibrant visual interface. Its intuitive drag-and-drop functionality makes it simple to create customized workflows and dashboards, allowing sales teams to streamline their processes and gain valuable insights into their sales performance.”

Ready to see monday CRM in action? Take a free 14-day trial of the best CRM software today.

Try monday CRM


The best CRM software depends on your specific business needs and goals. It's important to carefully consider each option's features and pricing before deciding. Taking a trial of the platform also helps you explore the navigation and functionality of a tool, helping you determine if it's the best fit for your business. Remember: monday CRM achieves a high score of 4.6 out of 5 with the G2 software community, and offers a 14-day free trial.

While some CRM platforms are suitable for any size or type of business, smaller organizations have different considerations than larger enterprises when shopping for their perfect tool. Budget and simplicity are likely priorities for small businesses. monday CRM is suitable for teams with at least three users; a free trial is available before you commit to a paid plan.

Salesforce is a customer relationship management (CRM) platform that offers cloud-based solutions for sales, marketing, and service. Although it is a popular tool, other platforms may be a better fit. For example, Salesforce scores 4.3 out of 5 with the G2 software community, which is 0.3 lower than monday CRM's overall rating. Salesforce also scores lower than monday CRM in the following categories: Ease of Use, Ease of Setup, Ease of Admin, and Quality of Support.

The information provided in this article is accurate and up-to-date at the time of publication. Changes and updates in the business operations, policies, or any other relevant factors may occur after publication and we encourage readers to verify any information directly.
David Hartshorne is a freelance writer for leading B2B SaaS and tech brands, creating detailed, actionable content that resonates with their audience. When he’s not writing, you’ll find him chilling with a thriller or roaring on the Villa.
Get started