How to design an effective customer education strategy
You provide your customers with support, community, content, and perks, but if you’re not teaching them, you’re missing out on a critical way of engaging them....
Customer success unleashed: Strategies for effective...
The key to a successful business is the relationship you have with your customers. We all want our customers to continuously thrive using our products and services, but...
The lead management process: a practical guide
A great lead management process can transform your business.
Mass email: definition, best practices, and FAQs
Mass email has been around longer than the internet. In May 1978, Marketing Manager Gary Thuerk sent a mass email to 397 accounts registered on the US Defence...
Lead distribution: why it matters and applying it to...
Each lead is unique, just like each sales rep is unique. To maximize every opportunity with a potential customer, it’s important to pair them up with the best sales...
Lead qualification checklist to streamline sales
Ever wondered what sets top-performing sales teams apart from the rest? The secret lies in lead qualification – boosting efficiency by focusing on the most promising...
monday sales CRM vs. Salesforce: which is better for...
Both monday sales CRM and Salesforce are cloud-based platforms that help companies manage their business and automate processes related to customer service, sales,...
Lead capturing 101: Strategies and software for more...
When it comes to your business’s lead management, you can’t do much without knowing who your leads are or how to contact them. It’s not enough to strike a first...
CRM industries: breaking down CRM needs by industry
Not all industries have the same customer relationship management needs. Real estate agents rely on their network to close deals, whereas contractors might use a CRM...
monday sales CRM vs. monday work management
The monday.com universe of products is always expanding and we’ve received a lot of questions from you, our customers, about when to use which product. Here, we’re...
A guide to building customer retention with Voice of...
Customer data is the essence of strategic planning and customer relationship building. To execute successful campaigns, companies need to acquaint themselves with their...
How lead analytics can drive revenue growth
You can’t build an effective marketing strategy without understanding who buys from you, where they come from, and what makes them hit that Buy button. Enter lead...
Email conversion rate: importance, tips, and FAQs
Customer attention is fleeting at best. With a sea of new brands vying for your customer’s attention via email each year, making an impression can be a marketer’s...
NetSuite CRM vs Salesforce: Which is the best choice?
If you’re weighing up which CRM solution would be the best fit for managing your customer relationships, you’ve come to the right place! In this article, we break...
Optimizing sales productivity for a high-performing...
Sales is the driving force behind any business. Without a strong sales team, it’s difficult for companies to grow and succeed in today’s competitive landscape....
Unlock the power of email A/B testing: Get to know the...
Email marketing is a crucial part of any sales strategy, but are you using it to its full potential? In this guide, we’ll explore how you can unlock the power of...
A guide to the best CRM for education
The education sector is awash with data — from student contact details and learning analytics to operational and administrative systems, your school or college needs a...
Customer segmentation for B2B sales and marketing
When it comes to selling, you typically want to do more with the least amount of resources possible. Customer segmentation helps you get there.
How to use customer profiling to increase sales
Mike Gospe, the founder of the KickStart Alliance and author of multiple marketing bestsellers, lives by a simple mantra: “Whoever understands the customer best...
What is email bounce rate, and how do you reduce it?
Email is still one of the most effective ways for marketers to reach their audience – but only if they have a low email bounce rate. If their emails bounce back,...