HTML emails: Everything you need to know
You may not realize it, but most of the emails in your inbox are HTML emails. Plain text emails, by comparison, are exactly what they sound like – text only, and...
Customer support vs customer service: What’s the difference?
The terms customer service and customer support are often used interchangeably, and while both refer to ways of assisting customers, they differ in their approaches. In...
Customer onboarding guide: best practices, metrics, and FAQs
You’ve nurtured the lead, closed the sale, and are ready to watch the revenue roll in. It sounds like your work is done, but customer onboarding is the next...
How to design an effective customer education strategy
You provide your customers with support, community, content, and perks, but if you’re not teaching them, you’re missing out on a critical way of engaging them....
Customer success unleashed: Strategies for effective implementation
The key to a successful business is the relationship you have with your customers. We all want our customers to continuously thrive using our products and services, but...
Master the lead management process in 7 stages + how AI can help
Lead management sits at the core of your business’s success. Without a constant fresh stream of incoming leads, your sales may dry up. Generating new leads is one part...
Lead distribution: why it matters and applying it to your team
Each lead is unique, just like each sales rep is unique. To maximize every opportunity with a potential customer, it’s important to pair them up with the best sales...
Lead qualification checklist to streamline sales
Ever wondered what sets top-performing sales teams apart from the rest? The secret lies in lead qualification – boosting efficiency by focusing on the most promising...
monday CRM vs. Salesforce: Which is better for your business?
Both monday CRM and Salesforce are cloud-based CRM platforms that help companies manage customer data, workflows, and automate processes related to sales, marketing, and...
Lead capturing 101: Strategies and software for more successful leads
When it comes to your business’s lead management, you can’t do much without knowing who your leads are or how to contact them. It’s not enough to strike a first...
CRM industries: breaking down CRM needs by industry
Not all industries have the same customer relationship management needs. Real estate agents rely on their network to close deals, whereas contractors might use a CRM...
monday CRM vs monday work management: What’s the difference?
In the beginning, monday.com started as a work management platform. Now, offers specialized products for sales, service, and development teams. That growth has led to...
SugarCRM Vs. Salesforce: Use cases, differences, pricing, and reviews
SugarCRM and Salesforce are two globally acclaimed customer management tools with millions of users. Both have established their names with unique features, team...
A guide to building customer retention with Voice of the Customer (VoC) data
Customer data is the essence of strategic planning and customer relationship building. To execute successful campaigns, companies need to acquaint themselves with their...
Email conversion rate: importance, tips, and FAQs
Customer attention is fleeting at best. With a sea of new brands vying for your customer’s attention via email each year, making an impression can be a marketer’s...
Netsuite CRM vs Hubspot: Which CRM is for you?
Any growing business knows the importance of having a great Customer Relationship Management tool (CRM) available for their team. With so many options available today,...
NetSuite CRM vs Salesforce: Which is the best choice?
If you’re weighing up which CRM solution would be the best fit for managing your customer relationships, you’ve come to the right place! In this article, we break...
Optimizing sales productivity for a high-performing sales team
Sales is the driving force behind any business. Without a strong sales team, it’s difficult for companies to grow and succeed in today’s competitive landscape....
Unlock the power of email A/B testing: Get to know the basics
Email marketing is a crucial part of any sales strategy, but are you using it to its full potential? In this guide, we’ll explore how you can unlock the power of...
A guide to the best CRM for education
The education sector is awash with data — from student contact details and learning analytics to operational and administrative systems, your school or college needs a...