monday CRM vs. Salesforce: Which is better for your business?
Both monday CRM and Salesforce are cloud-based CRM platforms that help companies manage customer data, workflows, and automate processes related to sales, marketing, and...
Lead capturing 101: Strategies and software for more successful leads
When it comes to your business’s lead management, you can’t do much without knowing who your leads are or how to contact them. It’s not enough to strike a first...
CRM industries: breaking down CRM needs by industry
Not all industries have the same customer relationship management needs. Real estate agents rely on their network to close deals, whereas contractors might use a CRM...
monday CRM vs monday work management: What’s the difference?
In the beginning, monday.com started as a work management platform. Now, offers specialized products for sales, service, and development teams. That growth has led to...
SugarCRM Vs. Salesforce: Use cases, differences, pricing, and reviews
SugarCRM and Salesforce are two globally acclaimed customer management tools with millions of users. Both have established their names with unique features, team...
A guide to building customer retention with Voice of the Customer (VoC) data
Customer data is the essence of strategic planning and customer relationship building. To execute successful campaigns, companies need to acquaint themselves with their...
How lead analytics can drive revenue growth
You can’t build an effective marketing strategy without understanding who buys from you, where they come from, and what makes them hit that Buy button. Enter lead...
Email conversion rate: importance, tips, and FAQs
Customer attention is fleeting at best. With a sea of new brands vying for your customer’s attention via email each year, making an impression can be a marketer’s...
Netsuite CRM vs Hubspot: Which CRM is for you?
Any growing business knows the importance of having a great Customer Relationship Management tool (CRM) available for their team. With so many options available today,...
NetSuite CRM vs Salesforce: Which is the best choice?
If you’re weighing up which CRM solution would be the best fit for managing your customer relationships, you’ve come to the right place! In this article, we break...
Optimizing sales productivity for a high-performing sales team
Sales is the driving force behind any business. Without a strong sales team, it’s difficult for companies to grow and succeed in today’s competitive landscape....
Unlock the power of email A/B testing: Get to know the basics
Email marketing is a crucial part of any sales strategy, but are you using it to its full potential? In this guide, we’ll explore how you can unlock the power of...
A guide to the best CRM for education
The education sector is awash with data — from student contact details and learning analytics to operational and administrative systems, your school or college needs a...
Customer segmentation for B2B sales and marketing
When it comes to selling, you typically want to do more with the least amount of resources possible. Customer segmentation helps you get there.
How to use customer profiling to increase sales
Mike Gospe, the founder of the KickStart Alliance and author of multiple marketing bestsellers, lives by a simple mantra: “Whoever understands the customer best...
What is email bounce rate, and how do you reduce it?
Email is still one of the most effective ways for marketers to reach their audience – but only if they have a low email bounce rate. If their emails bounce back,...
Customer lifetime value – how to calculate, track, & increase
When inflation is high, it’s important to double down on the customers you already have — both for retention and upselling. For new customers, you need to...
Email personalization: how to get it right
I’ve just finished eating a spectacular chocolate chip cookie. Again. And I blame personalization entirely. You see, the barista at my local coffee shop knows my name....
Customer behavior analysis: a guide
The results that stem from a customer behavior analysis help companies gain insight into how customers interact with a business. For example, if customers purchase a...
Unlock the potential of customer feedback analysis
Customer feedback is an immensely powerful tool for businesses that aim for growth. It provides true insight into what makes customers tick so businesses can improve...
CRM analytics: Unlocking growth through customer data analysis
What if you could understand how your customers are feeling, thinking, and how they perceive your business — without a crystal ball? Although it may sound impossible,...