CRM and sales
Top 10 simple CRM platforms for any business [2026]
CRMs may have garnered a complicated reputation in sales and marketing teams, but at their core, customer relationship management systems have a simple purpose. They...
Top 10 CRM for Small Businesses
Small business owners spin many plates to keep their customers front and center. From marketing and sales to customer support and retention, it’s a constant juggling...
Account management: What it is, best practices, and how to choose the right CRM
Customer loyalty is earned through consistent communication and genuine partnership. That’s the heart of account management: turning one-time buyers into long-term...
CRM for sports clubs: how to improve member retention in 2026
A member signs up, attends a few classes, then quietly disappears. No cancellation email. No complaint. Just gone. For sports clubs, this happens often, and teams usually spot it after revenue...
12 best AI-powered demo tools for SaaS sales teams to close deals faster
B2B buyers now complete most of their research before ever talking to sales — often at 11 p.m. on a Tuesday. AI-powered demo platforms meet them there, delivering...
AI tools for account-based marketing: 10 top ABM platforms
The difference between a target account list and actual closed deals? Timing and intelligence. AI in B2B marketing helps teams identify which accounts are actively...
How to prepare a sales budget: 6 steps to accurate forecasts
Preparing a sales budget means translating your revenue goals into specific, measurable sales targets based on historical performance, market conditions, and team...
Open source CRM software: 13 best platforms compared for flexibility seekers
Open source CRM software promises total freedom. Full access to the source code, no vendor lock-in, and the ability to customize everything exactly how you want it. For...
What is CRM reporting? Definition, key reports, and AI examples
What if you could transform your CRM data into clear, actionable insights that predict revenue outcomes with confidence? CRM reporting turns scattered customer and sales...
Customer education strategy: 5 steps to improve product adoption
Customer education strategy transforms how customers experience your product, turning initial excitement into lasting value. When customers understand how to achieve...
Target account selling methodology: 6-step framework for predictable revenue
What if your sales team could boost win rates by 20-40% and close bigger deals by focusing on fewer, better-fit accounts? Target account selling (TAS) makes this...
Sales pipeline report examples and the metrics that matter
Your sales team reviews the pipeline every week, but can you confidently say which deals will actually close this quarter? Sales pipeline reports give you clarity by...
How to increase customer lifetime value with your CRM in 2026
Your sales team closes deals consistently, but imagine turning each win into predictable, expanding revenue that compounds year after year. Customer lifetime...
What is data enrichment? Definition, types, process, and sales benefits
Your sales rep just spent 20 minutes researching a single prospect — LinkedIn for the job title, company website for employee count, Google for recent funding news....
How to improve customer satisfaction: 8 proven strategies for revenue teams
Customer satisfaction is your most powerful revenue driver. When customers feel valued and supported, they renew contracts, expand purchases, and refer new business,...
B2B demand generation strategies: 9 proven tactics for real pipeline
Your sales team hits their numbers and marketing generates leads, but the pipeline tells a different story: Leads stall, deals drag through discovery, and forecasts feel...