CRM and sales
Top 10 simple CRM platforms for any business [2025]
CRMs may have garnered a complicated reputation in sales and marketing teams, but at their core, customer relationship management systems have a simple purpose. They...
Top 10 CRM for Small Businesses
Small business owners spin many plates to keep their customers front and center. From marketing and sales to customer support and retention, it’s a constant juggling...
Account management: What it is, best practices, and how to choose the right CRM
Customer loyalty is earned through consistent communication and genuine partnership. That’s the heart of account management: turning one-time buyers into long-term...
How to calculate customer acquisition cost (CAC) and reduce acquisition costs in 2026
Your marketing budget keeps climbing, and CAC often follows. One quarter looks steady. The next quarter comes in higher, and it’s hard to pinpoint what changed. CAC gets misleading fast when teams...
Sales quotas explained: 5 types, how to set them, and best practices for 2026
Your sales team missed the quarterly target by 15%. The post-mortem points to familiar issues: unclear expectations, inconsistent tracking, and reps who thought they...
How inbound marketing funnels drive predictable revenue in 2026
Your marketing team creates strong content. Your sales team knows how to close deals. When prospects drop out between their first touch and a signed contract, the funnel...
What is sales territory management? A practical guide for 2026
Sales territory management defines how accounts, leads, and opportunities are assigned across your sales team. Clear territory structures help revenue teams focus...
360 customer view: How to build a unified sales system in 2026
Your sales rep walks into a renewal call feeling good about the account. The pipeline looks healthy. Then the customer brings up unresolved support tickets and a recent...
What is a sales plan in 2026? Everything revenue leaders need to know
Revenue targets remain abstract figures on a spreadsheet without a defined path to achieve them. That path is a sales plan. It serves as the blueprint teams follow to...
Customer acquisition strategy: a proven system for scalable growth in 2026
Many companies enter new quarters with strong lead volume but inconsistent results. Conversion rates fluctuate, follow-ups stall, and pipelines that look healthy on...
Lead scoring rules:how to prioritize leads and boost sales in 2026
This month, a company receives 200 new leads. Half have generic company emails and downloaded only one whitepaper. The other half includes VPs at target companies who...
What are sales leads? A practical guide to lead types and qualification in 2026
A sales team spends 20 minutes researching a “hot” prospect who downloaded a pricing guide only to discover the contact is a college student working on a class...
What is inside sales? Essential skills and strategies to know for 2026
Sales teams can hit activity targets and still miss revenue goals. Calls get made, follow-ups go out, and meetings get booked, but deals stall, pipelines feel...
Achieve revenue growth: top sales methodologies for 2026
On every sales team, some reps consistently overperform while others struggle to keep pace. The difference often is not talent or effort. It is the lack of a shared...
Consumer insights guide: 7 proven strategies for sales teams in 2026
Sales teams today have access to more customer data than ever before. Contact details, website visits, email opens, and meeting notes all sit in the CRM. Yet achieving...
Challenger sales methodology: 5 steps for success in 2026
Sales teams often know their product inside and out. Every feature, benefit, and competitive advantage has been memorized. Yet deals still stall in the final stages, and...