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Chaviva Gordon-Bennett

Chaviva is an experienced content strategist, writer, and editor. With two decades of experience as an editor and more than a decade of experience leading content for global brands, she blends SEO expertise with a human-first approach to crafting clear, engaging content that drives results and builds trust.

Posts by this author

The 12 best finance CRM platforms for financial services teams
CRM and sales

The 12 best finance CRM platforms for financial services teams

Financial services teams need more than deal tracking — they need a platform that manages long-term...

31 min read

12 best CRMs for life insurance agents to manage renewals and compliance
CRM and sales

12 best CRMs for life insurance agents to manage renewals and compliance

For life insurance agents, closing a policy is just the beginning of a relationship that can span...

28 min read

Voice of the customer software 10 AIpowered platforms for revenue teams
CRM and sales

Voice of the customer software: 10 AI-powered platforms for revenue teams

Revenue teams already capture customer feedback across support tickets, calls, surveys, emails, and customer...

34 min read

AI customer feedback analysis How to turn feedback into revenue insights
CRM and sales

AI customer feedback analysis: How to turn feedback into revenue insights

Your customers are sharing exactly what they need to stay, grow, and succeed — but only if you can capture...

19 min read

Lasttouch attribution How it works examples and when to use it
CRM and sales

Last-touch attribution: How it works, examples, and when to use it

Your retargeting ad just closed a deal — at least, that’s what last-touch attribution tells you. But...

19 min read

Top AI use cases for channel sales 10 ways to scale partner performance
CRM and sales

Top AI use cases for channel sales: 10 ways to scale partner performance

AI transforms channel sales from a coordination challenge into a competitive advantage. Instead of chasing...

16 min read

AI for sales management Strategies examples and tools
CRM and sales

AI for sales management: Strategies, examples, and tools

What if your sales team could spend more time actually selling? AI for sales management handles the...

16 min read

AI invoice management software 10 platforms for revenue teams
CRM and sales

AI invoice management software: 10 platforms for revenue teams

When invoice data lives in one system and customer records live in another, your revenue team is flying...

26 min read

15 best AI sales agents for boosting revenue
CRM and sales

15 best AI sales agents for boosting revenue

The right AI sales agent can transform how your revenue team operates, speeding up follow-up, sharpening...

35 min read

Social selling Strategy tools and tips for B2B sales
CRM and sales

Social selling: Strategy, tools, and tips for B2B sales

B2B buyers have changed how they buy, with Gartner reporting that 75% of B2B buyers prefer a rep-free buying...

20 min read

How to increase sales revenue 10 strategies for predictable growth
CRM and sales

How to increase sales revenue: 10 strategies for predictable growth

Most sales teams are sitting on untapped revenue potential — not because they lack talent, but because...

15 min read

Simple bill of sale Free templates and how to write one
CRM and sales

Simple bill of sale: Free templates and how to write one

A simple bill of sale turns any transaction into an official record by capturing who sold what, to whom, for...

16 min read

ERP vs CRM Key differences and how to choose the right system
CRM and sales

ERP vs. CRM: Key differences and how to choose the right system

Most growing businesses run on 2 separate engines: sales chasing revenue in one system, operations managing...

26 min read