Chaviva Gordon-Bennett
Posts by this author
10 IT project types that deliver measurable ROI
IT projects carry high stakes and slim margins for error. A single delayed migration or an overrun rollout...
How to define roles and responsibilities to improve team performance
Even the most talented teams struggle when work ownership is unclear. When people do not know who is...
9 best AI marketing tools for email campaigns
Marketing teams that connect campaigns directly to closed deals gain the visibility leadership expects. AI...
12 best AI agent builders to automate work in 2026
What if your team could hand off every repetitive task — updating spreadsheets, routing tickets, chasing...
Best practices for structuring a weekly AI newsletter
The best weekly newsletters follow a repeatable structure that makes them easier to produce, easier to...
Call log template: Free example and customization guide
A call log template gives every conversation a consistent home: who you spoke with, what was discussed, and...
Customer engagement software: 7 best platforms for modern revenue teams
Revenue slows when buyer signals, conversations, and next steps live in different places. Customer engagement...
Pipedrive vs. HubSpot: Features, pricing, ease of use, and AI
Choosing between Pipedrive and HubSpot comes down to understanding what your team actually needs from a CRM....
10 top AI features every email marketing platform should have
Not all AI-powered email platforms are created equal. Some use AI to generate a subject line, while others...
How to keep track of business expenses: A step-by-step guide for sales teams
A sales rep closes a $40,000 deal on Friday. By Monday, they’ve forgotten half the expenses they racked...
CRM management: Best practices for managing your CRM effectively
Your CRM has everything you need — the data, the features, the integrations. The missing piece? A...
Email marketing for travel agents: How to drive more bookings
Travel agents sit on something most marketers would envy: a list of people who have already said...
Email marketing for insurance agents: How to build campaigns that drive renewals and referrals
The insurance agents who retain more clients and spot cross-sell opportunities early aren’t making more...