
A guide to B2B marketing: 5 best practices
Think of those new shoes that you want to blow your savings on or that totally-worth-it fancy knife set (which you’ll barely use). These cravings are a result of business-to-consumer (B2C) marketing, which aims to encourage individuals to buy products or services. We’ve all been exposed to B2C marketing throughout ...

Boost your go-to-market strategy with a sales strategy...
Great products start with great ideas and even greater production. The most successful products lead to customer acquisition with an action plan, much like the one you...

Top 8+ marketing metrics to track in 2023
As a marketer, you know that marketing metrics and key performance indicators (KPIs) are crucial. You need to track marketing metrics to understand the performance of...

5 steps to a stronger marketing management process
Have you ever watched in awe as another business’ marketing campaign climbs to the top of the digital mountain? How do some teams manage to make their marketing...

A short guide to using Gantt charts for marketing plans
See how using Gantt charts for marketing initiatives keep teams organized and makes completing projects easy.

Marketing tools for startups to increase brand...
You’ve put in the hard work building your startup from the ground up, and you have a product that you can take pride in. Now, you face the challenge of introducing...

11 marketing tools sales reps can use to close leads
Read about the essential marketing tools sales teams can use to convert more leads.

Target the Right Audience With a Marketing Mix Template
Making sure your message reaches the right audience and resounds with them is one of the most challenging aspects of marketing. But seeing your target audience’s...
How to add order to your creative workflow without...
Creatives are expert inventors. They excel at imagining, ideating, and bringing novel concepts to life. They understand the importance of harnessing moments of...

5 top tools for digital marketing agency professionals
Any digital marketing agency needs a wide selection of tools to ensure its teams can meet client needs and expand reach. With various templates and software tools, you...
Marketing roadmap template – plan your success
Connecting business objectives and processes to the marketing engine that drives leads and new customers for a company is important. A high-level strategic plan makes it...
5 marketing tools for small business
For a small business that might be competing with other small businesses and even some mid-size companies or corporations, every potential touchpoint with consumers is...

7 Free email templates for foolproof communications
When was the last time you created an email draft, only to wonder what you should say or how to say it? Free email templates eliminate guesswork, making it easier to...

Fishbone diagram template for fast root cause analysis
Cause and effect are critical factors for project teams or anyone working to improve a process, as it lets you make informed decisions when changes arise throughout a...

Facebook post templates to grow your following
Whether you’re building a personal brand or trying to connect with consumers to boost sales for business, Facebook is a great way to reach a lot of people...

Streamlining marketing client management with...
HubSpot and monday.com help teams run projects and manage workflows in a smarter, more efficient way. If we can support teams in reducing clicks, manual data transfers,...

14 content marketing ideas from HubSpot’s content...
2021 affords marketers an abundance of channels and platforms to publish and promote their content – but not all marketing teams are utilizing them. While recent...

What is marketing information management?
There’s a lot of technology out there that allows you to track and monitor consumer behavior. We’d even go as far as to say it’s easy for businesses to gather...

How to turbocharge email marketing productivity
5 lesser-known ways to use automation to become a more productive email marketer.

The best structure for highly effective marketing teams
In the digital marketing era, modern marketing teams are undergoing a rapid evolution — how they work, what they need to accomplish, and their strategic value. There...

The step-by-step guide to creating a social media...
Whether you’re a brand-new business or you know your company’s social media could use a little TLC, one thing is for sure: You need a social media marketing...

9 steps to manage your event planning and throw...
Planning an event is quite an undertaking. Even for an experienced event planner, materializing a successful event out of thin air can feel like a miracle. Not only are...

What an event planner does and how to become a great...
Event planning sounds like a lot of fun on the surface — picking a theme, getting creative, being hands-on. But anyone who’s actually done some real event planning...

Optimizing your social media posting schedule
Social media has become a critical source of customers and sales for all types of businesses. It doesn’t matter if you’re a plumber or if you’re trying to get...

How to create a marketing plan: A step-by-step guide
When you’ve got a million and one things to do, sometimes stopping to make a marketing plan feels counterproductive. Especially when you could be using that time to...