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What is data driven marketing?
Marketing

What is data driven marketing?

For decades, businesses have been keeping track of customer data. In times long gone, this data was kept...

9 min read

The top marketing software for 2021
Marketing

The top marketing software for 2021

Well-rounded marketing plans could address SEO, content development, email outreach, social media marketing,...

9 min read

How to succeed at social marketing in 2021
Marketing

How to succeed at social marketing in 2021

You’ve likely read a million articles about social media best practices. And while the tips offered in many...

8 min read

How to optimize your marketing funnel to drive profit 
Marketing

How to optimize your marketing funnel to drive profit 

How are you getting sales? What’s the path your traffic and leads take to submitting their credit card...

10 min read

Top BPM software solutions for businesses
Marketing

Top BPM software solutions for businesses

Back in the early 1900s, Henry Ford changed things up at his factories. By having each member of his team...

8 min read

7 tips for better marketing project management
Marketing

7 tips for better marketing project management

Whether you’re a certified project manager or you just got thrown into the position, managing marketing...

8 min read

What is a marketing environment?
Marketing

What is a marketing environment?

No business exists for long without making a profit. And profit depends largely on marketing. After all,...

8 min read

A guide to B2B marketing: 5 best practices
Marketing

A guide to B2B marketing: 5 best practices

Think of those new shoes that you want to blow your savings on or that totally-worth-it fancy knife set...

9 min read

5 steps to a stronger marketing management process
Marketing

5 steps to a stronger marketing management process

Have you ever watched in awe as another business’ marketing campaign climbs to the top of the digital...

6 min read

What Search Engine Marketing (SEM) is and how it can help
Marketing

What Search Engine Marketing (SEM) is and how it can...

There are a lot of three-letter acronyms and marketing buzzwords that fly around during your average growth...

9 min read

Everything to know about content management tools
Marketing

Everything to know about content management tools

To run a successful website, you need good content, but there’s more to it than just jotting down some...

9 min read

The product management tools (+templates) you need
Marketing

The product management tools (+templates) you need

Product management is like no other job. You’re a combination of tactical, real-world strategist and...

8 min read