Your marketing budget is working hard — email campaigns, paid social, content, events, maybe even a trade show or two. But when revenue reports come in, the picture is...

Yaelle Ben-David | 23 min read

Marketing teams rarely struggle with activity. Campaigns launch. Content goes live. Paid ads generate clicks. Webinars fill up. On paper, it all looks productive. But...

Yaelle Ben-David | 24 min read

Many organizations invest significant time and resources in creating video content that seems perfect on paper. The concepts are strong, production quality is high, and...

Yaelle Ben-David | 14 min read

Organizations often produce high-quality content, run targeted campaigns, and generate significant website traffic. Yet, results may still fall short: visitors browse...

Yaelle Ben-David | 21 min read

Marketing organizations are under increasing pressure to demonstrate clear business impact. Budgets face tighter scrutiny, buying journeys span more channels, and...

Yaelle Ben-David | 21 min read

A recent campaign generates 500 leads. Sales celebrates the numbers, leadership approves additional budget, and momentum feels strong. Three months later, only 12 leads...

Yaelle Ben-David | 17 min read

Imagine a SaaS marketing engine where every channel works in concert, campaigns build on each other, and proving ROI is a seamless part of your workflow. While many...

Yaelle Ben-David | 14 min read

Your engineering team just approved a $2.3 million equipment purchase after 14 months of evaluation. Marketing had zero visibility into that buying process until the...

Yaelle Ben-David | 20 min read

Your product team just shipped a feature customers have been requesting for months. Sales is excited and marketing has campaigns ready to go. But three weeks later,...

Yaelle Ben-David | 17 min read

Imagine connecting every marketing campaign directly to a closed deal, without a single spreadsheet in sight. For most teams, that reality feels distant. Campaign data...

Yaelle Ben-David | 15 min read

Your marketing campaigns are performing well, leads are converting, and revenue is growing. But here’s what keeps executives up at night: customers still see you...

Yaelle Ben-David | 22 min read

Your marketing team is juggling five campaigns, three product launches, and a rebrand — all while someone asks if you can squeeze in “just one more quick...

Yaelle Ben-David | 24 min read

Your company just hired 50 new employees across three departments, but six months later, turnover hits 30% and productivity lags behind projections. Meanwhile, your top...

Yaelle Ben-David | 21 min read

Imagine transforming a high-stakes client conference from a logistical puzzle into a strategic masterpiece. In just six months, you could be orchestrating an event for...

Yaelle Ben-David | 24 min read

Your marketing team just delivered a brilliant campaign. The content resonated, the leads poured in, and sales seemed excited. But three months later, you’re...

Yaelle Ben-David | 22 min read

Marketing teams today don’t struggle with a lack of ideas, channels, or tools. They struggle with coordination. Campaigns span email, social media, content, paid ads,...

Yaelle Ben-David | 21 min read

Many marketing campaigns fail for a simple reason: the audience definition is too broad. Targeting labels like “marketing managers at mid-sized companies” may look...

Yaelle Ben-David | 18 min read

Your marketing team launches five campaigns this quarter. Two exceed expectations, one barely breaks even, and two completely miss the mark. Sound familiar? This...

Yaelle Ben-David | 24 min read

Launching a marketing campaign can feel like a high-stakes performance. The creative looks sharp, messaging aligns with your audience, and budgets seem carefully...

Yaelle Ben-David | 17 min read

Your marketing team just launched three campaigns simultaneously. Email sequences are firing, social posts are going live, and your product launch event is next week....

Yaelle Ben-David | 18 min read

In 2006, the Oxford English Dictionary added the word “google” to its contents as a transitive verb. This is the very definition — pun intended — of brand...

monday.com | 8 min read