A guide to B2B marketing: 5 best practices
Think of those new shoes that you want to blow your savings on or that totally-worth-it fancy knife set (which you’ll barely use). These cravings are a result of business-to-consumer (B2C) marketing, which aims to encourage individuals to buy products or services. We’ve all been exposed to B2C marketing throughout ...
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Boost your go-to-market strategy with a sales strategy...
Great products start with great ideas and even greater production. The most successful products lead to customer acquisition with an action plan, much like the one you...
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Top 8 marketing metrics to track that best measure...
As a marketer, you know that marketing metrics and key performance indicators (KPIs) are crucial. You need to track marketing metrics to understand the performance of...
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5 steps to a stronger marketing management process
Have you ever watched in awe as another business’ marketing campaign climbs to the top of the digital mountain? How do some teams manage to make their marketing...
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Great marketing workflow features and how to prove ROI
As a fellow marketing team, we know how difficult it can be to keep track and monitor your endless campaigns, ongoing projects, blogs, and remote team members— just to...
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What to look for in marketing project management...
Marketing project managers have distinct needs when looking for software platforms. Campaigns typically involve a number of teams, sometimes both internal and external,...
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What is data driven marketing?
For decades, businesses have been keeping track of customer data. In times long gone, this data was kept within folders in something called a “filing...
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The top marketing software for business growth
Well-rounded marketing plans could address SEO, content development, email outreach, social media marketing, lead management, and more. As technology advances, you can...
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How to optimize your marketing funnel to drive profit
How are you getting sales? What’s the path your traffic and leads take to submitting their credit card info? Do you get more leads from Google Ads or blog traffic,...
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7 tips for better marketing project management
Whether you’re a certified project manager or you just got thrown into the position, managing marketing projects is tough. There’s so much to do when it comes to...
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The official monday.com guide to a marketing...
When was the last time you assessed your marketing environment? Often, profit depends largely on marketing; people have to know you exist before they’ll drop a...
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What Search Engine Marketing (SEM) is and how it can...
There are a lot of three-letter acronyms and marketing buzzwords that fly around during your average growth meeting. SEO, SEM, PPC, KPI, CRO, CTA, CPM… “Alright...
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Everything to know about content management tools
To run a successful website, you need good content, but there’s more to it than just jotting down some pretty words. You also need a quality content management tool to...
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Marketing KPI: Track and measure what matters most
Marketing KPIs are the lifeblood of any marketing organization. Numbers. Data. Metrics. KPIs. Data, specifically data related to marketing KPIs, is what is top of mind...
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A beginner’s guide to creating your first marketing...
You’re starting to develop your first marketing plan. You stop and think – “Where do I even begin?” A quick online search will show you there are many...
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The ultimate guide on marketing to other cultures (and...
The year? 2019. The challenge? Bring the monday.com Work OS to the Spanish market. Like many other SaaS companies, we’ve long understood that targeting a single...
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Optimizing for a new world of work with Shama Hyder
Shama Hyder has been dubbed a millennial social media mogul, and she frequently shares advice and guidance on connecting with rising younger generations. As such, our...
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6 skills every marketing project manager needs for...
Because so many companies have decided to shift to working remotely, the very way we work has evolved. This is especially true for anyone who has to coordinate between...
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Watch now: the new stars in your B2B marketing strategy
Here at monday.com, we believe that people buy from people, and influencers help bring a human element to an evolving marketing strategy. In fact, media measurement firm...
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Marketing leader Carla Johnson dishes on driving...
All around the world, improving productivity is an essential focus. You won’t find a professional setting anywhere on the planet where business leaders aren’t...
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3 signs your marketing department is siloed and how to...
Sales just refined their pitch but it’s not aligned with the three digital campaigns you just launched. Your public relations team is scrambling to remove a blog post...
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Digital productivity coach Deb Lee zeroes in on...
In our quest to learn first-hand about the building blocks of teamwork, collaboration and productivity for creative teams, we spoke to many marketing and design...
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The marketing manager skills that matter — and one...
People who work in the world of marketing management need to have a broad skill set. The reason: they often wear many hats and oversee many different activities. Like...
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Creative Brief Template for Stress-Free Content
A creative brief template is — or should be — your go-to tool for any kind of marketing campaign or advertising campaign. Think about all of the things you need to...
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6 must-haves for a creative strategy
Running a marketing team without a creative marketing strategy is like attempting to drive without knowing the destination, travel time, or direction of travel....