Here at, we believe that people buy from people, and influencers help bring a human element to an evolving marketing strategy. In fact, media measurement firm Nielsen states that 92% of consumers say they trust user-generated content such as word-of-mouth recommendations above all other forms of advertising. Last month, we partnered with WalkMe to share some of our insights into how to build a meaningful influencer strategy.

Check out our recently-held virtual meetup for information on:

  • building real relationships with your influencers
  • learning what your influencer goals are
  • why customers success stories are the most powerful way to convert potential customers
  • how to provide champions who want to share their successes with your product
  • how to make sure your relationship goes both ways