The top marketing software for 2020

The top marketing software for 2020

All of us at monday.com

Marketing isn’t easy.

Or, to put it in a better way, good marketing isn’t easy.

There’s a lot that goes into a complete marketing plan, from SEO to content development, email outreach to social media marketing, lead generation to lead management, and more.

That’s why, as technology grows more advanced, we’re able to create new and inventive digital marketing software that takes the guesswork and stress out of the marketing process to keep you competitive.

This article will give you an in-depth look at different pieces of marketing software that can help you streamline your marketing processes and grow your business. These solutions could make a huge difference in the success of your marketing campaigns.

Why do you need marketing software?

You need marketing software because it can help you simplify and automate all of the parts of the marketing process at a time when simplicity and automation are true necessities.

That’s why the marketing software business is booming. It has been estimated that the industry will be worth $14.15 billion by 2024, almost tripling in growth since 2018.

If you’re not investing in marketing software, chances are that your competitors either already are or are planning to in the future.

Good marketing software is designed to help develop relationships with customers and capture and nurture leads. The ultimate goal of a marketing automation platform is to move prospects through the marketing funnel.

Of course, there are different kinds of marketing software. The various platforms that you can choose from encompass a number of different categories.

Some of those categories include:

  • SEO (search engine optimization)
  • Multi-channel marketing
  • Analytics
  • Social Media
  • Email
  • And much more

It’s important to note that marketing automation software is not a crutch. It’s a necessary tool that will help you scale your efforts against today’s competition.

But it’s not an autopilot setting for your business, either. You still have to do the work.

Buying a sword doesn’t mean that you’re suddenly able to go out there and duel a samurai.

Marketing software automates some of the more mundane and repetitive tasks in a digital marketer’s day. It also makes it incredibly easy to generate analytic reports to monitor marketing effectiveness.

These reports are typically compiled instantly and automatically. Analytics are usually arranged as shareable graphs and charts that you can easily present to a client or share with your marketing team.

Additionally, a lot of marketing automation software has improved functionality when used with monday.com’s customizable templates.

Here are some of the better marketing tools out there, and tips on how you can get the most out of them by integrating them with monday’s templates.

monday.com for a well-rounded marketing experience

Here’s the thing about all of the above options.

They’re limited. But there’s a fix for that.

Because they also have one other thing in common — Every single one of them can be improved upon by implementing with monday.com.

monday’s digital workspace allows you to focus on every stage of your marketing plan, from design, organization, and collaboration through one centralized platform.

A screenshot of monday’s digital workspace.

SEO optimization? We’ve got that covered with our content planning template.

Email marketing? Integrate with Mailchimp and use our email marketing template.

Social media management? Easily handled with our social media planner and content calendar templates.

These well-rounded marketing options empower you to create the best content possible and get it out to your audience on any channel on schedule.

Mailchimp for email marketing

A screenshot of Mailchimp's homepage.

Mailchimp is a huge name in email marketing, and email is an important element of traditional marketing.

This tool manages and creates email campaigns that are vital to your content marketing efforts, while also maintaining your contact list. It keeps track of bounces, unsubscribes, open rates, and more for easy review.

What’s more, Mailchimp allows you to determine what kind of email subjects and offers work best as part of your content marketing strategy.

It features a number of templates that you can use to create stylized emails without any design or coding knowledge.

For all of you budget marketers out there, Mailchimp also has a limited free plan.

As time has ticked by, Mailchimp has become a full marketing automation platform. It Integrates with Instagram, Facebook, Google Ads, and even includes a marketing calendar.

It has expanded to become a 1 stop shop for small businesses providing domain names, hosting, landing pages, and even web design support.

You can use Mailchimp alongside monday.com’s Email Marketing Template as monday.com integrates with Mailchimp seamlessly.

Our template gives you a perfect space to create and collaborate with colleagues on the monday.com digital workspace before you pull the trigger on your marketing campaign using Mailchimp.

Hubspot for an all-in-one marketing hub

A screenshot of HubSpot's homepage

Hubspot is a marketing automation tool designed as a place where all of your marketing channels can come together. It is an automation platform that helps you create and share content.

One of Hubspot’s best features is the ability to track and manage all of the various ad campaigns you’ve set up through your marketing strategy.

That means everything from Instagram and Facebook ads to Google Ads can be analyzed, altered, and viewed from one central location.

It also lets you manage your social media channels, publishing content and scheduling it for strategic timeframes when you know that your audience is scrolling.

You can even effectively manage SEO efforts from this marketing platform.

On top of marketing, the company offers Hubspot CRM as well as customer service software.

You can integrate Hubspot with monday.com to access leads, companies, and contacts all managed through the digital workspace in a company-wide collaborative atmosphere.

SurveyMonkey for running marketing surveys

A screenshot of SurveyMonkey's homepage.

SurveyMonkey is a well-known affordable online survey tool that will help you gather valuable customer data. It has become something of a market leader in the industry.

You can design surveys using an impressive number of templates and even create quizzes that SurveyMonkey will automatically score for you.

From this one marketing software, you’re able to design, test, and release surveys designed to help you understand your target audience better.

You can then use SurveyMonkey to analyze the results before implementing what you’ve learned into your larger marketing plan.

SurveyMonkey has a user interface that factors artificial intelligence into the equation and a question bank of frequent survey topics that you can pull from.

You can also integrate SurveyMonkey into monday.com in order to help with lead management, result reviews, and the implementation of marketing changes based on survey responses.

Conclusion

If you want to get the most out of your digital marketing plan then you’re going to have to invest in some high quality software programs.

The tools highlighted here encompass a broad array of marketing initiatives. Social media, email marketing, and SEO are key pillars of a strong and successful marketing plan.

By entrusting these tasks to AI-driven tools, you’re removing human error from the equation, strengthening your campaign, and leveraging analytics to go where your future clients are.

A winning combination of these tools, coupled with the power of monday.com’s Marketing Campaign template can propel your marketing efforts to the next level.

Try our Marketing Campaign template now!

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