A guide to B2B marketing: 5 best practices
Think of those new shoes that you want to blow your savings on or that totally-worth-it fancy knife set (which you’ll barely use). These cravings are a result of business-to-consumer (B2C) marketing, which aims to encourage individuals to buy products or services. We’ve all been exposed to B2C marketing throughout ...
Boost your go-to-market strategy with a sales strategy...
Great products start with great ideas and even greater production. The most successful products lead to customer acquisition with an action plan, much like the one you...
Top 8 marketing metrics to track that best measure...
As a marketer, you know that marketing metrics and key performance indicators (KPIs) are crucial. You need to track marketing metrics to understand the performance of...
5 steps to a stronger marketing management process
Have you ever watched in awe as another business’ marketing campaign climbs to the top of the digital mountain? How do some teams manage to make their marketing...
How eMarketer bridged organizational silos leveraging...
VP of Products Christian Rauh and Deputy Editor Heather Price tell us about the challenges of working in silos in both the product and content team and how, after...
[Webinar] monday.com for creative agencies with Kyle...
Although the initial shock of quarantine has now worn off, people should still look at creative processes from home as an opportunity, and not as an obstacle. Creative...
3 marketing campaign templates to keep your team in...
Marketing campaigns have undergone quite a transformation in the last decade. Although marketing efforts still consist of crunching numbers and trying to raise profits,...
How we created our latest YouTube ad completely...
As remote work has become our new reality, creative processes such as video campaign production, that once involved several people on set, turned remote almost...
The beginner’s guide to becoming a creative project...
When it comes to project management, every new project brings a new set of challenges. Add in the complexity of creative projects, like design, video production,...
How an enterprise marketing company saw a 288% ROI from...
For today’s managers, measuring the productivity of your team is not as simple as checking who stayed the latest in the office. Projects are managed on-the-go, team...
4 content management templates to help you with all...
Managing all content creation is no easy task. We’ve created these templates to help you and your team produce the most valuable content possible. Whether you’re...
How Kim Garst rapidly scaled her business and remote...
Meet Kim Garst Kim Garst is an online business and marketing strategist, and the Founder & CEO of KG Enterprises, LLC – a leading marketing, consulting, and...
Agile marketing: a great option for your teams
Marketing is a fast-paced field that is saturated with the need for efficent problem-solving— an Agile marketing approach is best-suited to address it. Most teams have...
How to create a content strategy (with a realistic...
Over the past few years, I’ve grown my blog from a small side project into a profitable website that now generate millions of readers and well into the six-figures of...
20 marketing & design pros who can help you boost...
Maximizing and quickening production from talented yet independent teams are among the top challenges for today’s marketing and design leaders. In these...
Solve these 3 big challenges with a social media...
If you’re responsible for managing a day-to-day social media plan, you know how hard it can be to juggle everything, from content plans and target audiences to driving...