Identify your customer base using a market segment template
Do you know who your target customers are? Do you know where they live, how they shop, and what motivates them to make a purchase? Knowing the answers to these questions...
A short guide to using Gantt charts for marketing plans
See how using Gantt charts for marketing initiatives keep teams organized and makes completing projects easy.
Fishbone diagram template for fast root cause analysis
Cause and effect are critical factors for project teams or anyone working to improve a process, as it lets you make informed decisions when changes arise throughout a...
14 content marketing ideas from HubSpot’s content team
2021 affords marketers an abundance of channels and platforms to publish and promote their content – but not all marketing teams are utilizing them. While recent...
How to turbocharge email marketing productivity
5 lesser-known ways to use automation to become a more productive email marketer.
9 steps to manage your event planning and throw spectacular events
Planning an event is quite an undertaking. Even for an experienced event planner, materializing a successful event out of thin air can feel like a miracle. Not only are...
What an event planner does and how to become a great one
Event planning sounds like a lot of fun on the surface — picking a theme, getting creative, being hands-on. But anyone who’s actually done some real event planning...
Optimizing your social media posting schedule
Your marketing team just spent three hours debating whether to post on Tuesday or Wednesday. Meanwhile, Instagram hasn’t been updated in five days. LinkedIn followers...
Understanding the dynamic role of an Event Coordinator
It’s not all shining lights, canapés, and red carpets—the role of an event coordinator is meaningful, dynamic, and challenging at times. Special occasion events...
20+ must-have startup tools
Managing or creating a successful startup is no easy feat. A relatively small team needs to cover every aspect of the business – from social media to marketing,...
Marketing planning: A complete guide and useful templates
Planning is an essential activity for any project, including marketing. Without a proper plan in place, an otherwise successful campaign can turn into a chaotic...
How social media management software can boost sales
2024 Guide: Organic Instagram Growth Strategies Whether you’re a busy social media manager juggling multiple social media accounts or an entrepreneur targeting a niche...
Relationship marketing guide: strategy, examples, and more
Cheesy smiles, firm handshakes, and an uncomfortable amount of eye contact. While these might be tropes in business movies, they have little to do with real-life...
The easiest way to master production scheduling
Product production scheduling isn’t typically on the forefront of our minds when we walk into our favorite store, but a lot has gone on behind the scenes by the...
A simple guide to the design process: kick-start your next project
If trying to anticipate customer needs and crafting the perfect product or service was easy, no company would ever go out of business. They’d release one perfect...
Great marketing workflow features and how to prove ROI
As a fellow marketing team, we know how difficult it can be to keep track and monitor your endless campaigns, ongoing projects, blogs, and remote team members— just to...
How to optimize your marketing funnel to drive profit
How are you getting sales? What’s the path your traffic and leads take to submitting their credit card info? Do you get more leads from Google Ads or blog traffic,...
The official monday.com guide to a marketing environment
When was the last time you assessed your marketing environment? Often, profit depends largely on marketing; people have to know you exist before they’ll drop a...
What Search Engine Marketing (SEM) is and how it can help
There are a lot of three-letter acronyms and marketing buzzwords that fly around during your average growth meeting. SEO, SEM, PPC, KPI, CRO, CTA, CPM… “Alright...
Marketing KPI: Track and measure what matters most
Data data data. That’s all marketers seem to talk about these days. And KPI marketing seems to be on the tip of everyone’s tongue. While data-driven marketing and...
6 skills every marketing project manager needs for remote work
Because so many companies have decided to shift to working remotely, the very way we work has evolved. This is especially true for anyone who has to coordinate between...