A guide to B2B marketing: 5 best practices
Think of those new shoes that you want to blow your savings on or that totally-worth-it fancy knife set (which you’ll barely use). These cravings are a result of business-to-consumer (B2C) marketing, which aims to encourage individuals to buy products or services. We’ve all been exposed to B2C marketing throughout ...
Marketing 
Marketing
Boost your go-to-market strategy with a sales strategy...
Great products start with great ideas and even greater production. The most successful products lead to customer acquisition with an action plan, much like the one you...
Marketing 
Marketing
Top 8 marketing metrics to track that best measure...
As a marketer, you know that marketing metrics and key performance indicators (KPIs) are crucial. You need to track marketing metrics to understand the performance of...
Marketing 
Marketing
5 steps to a stronger marketing management process
Have you ever watched in awe as another business’ marketing campaign climbs to the top of the digital mountain? How do some teams manage to make their marketing...
Marketing
6 steps to conducting your own competitive analysis
You may have a great idea, a fantastic product, or offer a stellar service, but chances are so do your competitors. To stand out in a competitive landscape, it’s essential to gain a good grasp of...
Marketing 
Marketing
How to create a social media content calendar template
Social media trends and content move fast, and if you’re not on top of organizing your content, you just might miss an opportunity to connect with your audience....
Marketing 
Marketing
Using a launching plan template to secure success
Getting a new product out into the marketplace can be exciting, but it can also be chaotic. This is especially true if the product launch hasn’t been meticulously...
Marketing 
Marketing
Create lasting brand presence with a branding brief...
In 2006, the Oxford English Dictionary added the word “google” to its contents as a transitive verb. This is the very definition — pun intended — of brand...
Marketing 
Marketing
How to effectively use a product launch strategy...
Tens of thousands of new products launch every year. Unfortunately, many of these launches fail to meet company expectations. One primary reason for this lack of success...
Marketing 
Marketing
Identify your customer base using a market segment...
Do you know who your target customers are? Do you know where they live, how they shop, and what motivates them to make a purchase? Knowing the answers to these questions...
Marketing 
Marketing
Customer segment template tools for targeted marketing
Effective marketing connects with your customer base by building a real relationship between the client and your brand. As with any relationship, however, you’ll...