A guide to B2B marketing: 5 best practices
Think of those new shoes that you want to blow your savings on or that totally-worth-it fancy knife set (which you’ll barely use). These cravings are a result of business-to-consumer (B2C) marketing, which aims to encourage individuals to buy products or services. We’ve all been exposed to B2C marketing throughout ...
Marketing 
Marketing
Boost your go-to-market strategy with a sales strategy...
Great products start with great ideas and even greater production. The most successful products lead to customer acquisition with an action plan, much like the one you...
Marketing 
Marketing
Top 8 marketing metrics to track that best measure...
As a marketer, you know that marketing metrics and key performance indicators (KPIs) are crucial. You need to track marketing metrics to understand the performance of...
Marketing 
Marketing
5 steps to a stronger marketing management process
Have you ever watched in awe as another business’ marketing campaign climbs to the top of the digital mountain? How do some teams manage to make their marketing...
Marketing 
Marketing
Event management: how to plan and manage an event from...
Event management is a pretty varied role, to say the least. It’s an intricate, time-sensitive, and complex process with conflicting deadlines and last-minute changes....
Marketing 
Marketing
Understanding the dynamic role of an Event Coordinator
It’s not all shining lights, canapés, and red carpets—the role of an event coordinator is meaningful, dynamic, and challenging at times. Special occasion events...
Marketing 
Marketing
Top social media management tools
Succeeding on social media today is harder than ever. Virtually every business has an Instagram, Twitter, Facebook, and YouTube account. That said, success is still...
Marketing 
Marketing
20+ must-have startup tools
Managing or creating a successful startup is no easy feat. A relatively small team needs to cover every aspect of the business – from social media to marketing,...
Marketing 
Marketing
Marketing planning: A complete guide and useful...
Planning is an essential activity for any project, including marketing. Without a proper plan in place, an otherwise successful campaign can turn into a chaotic...
Marketing 
Marketing
How to create a successful (and manageable) marketing...
The right marketing plan can keep your team aligned, accountable, and productive. Sadly, you’d be surprised by the number of teams that neglect the planning process...
Marketing 
Marketing
A complete guide to marketing automation
Marketing automation has come to stay. Nearly 8 out of 10 companies have already tapped into AI to automate repetitive tasks, and the level of adoption is spreading...
Marketing 
Marketing
Your ultimate guide to social media management
What’s the difference between a fish and a poor social media manager? Nothing. They both flounder. If you don’t have your social media tools and best practices in...
Marketing 
Marketing
Here’s what you need to know about demand...
Your customers have pain points and they’re itching for solutions. What if your company could not only solve their issues but predictably identify any solution...
Marketing 
Marketing
The ultimate guide to creating a design strategy
We’ve got a question for you. Do you know where to start when it comes to creating your own design strategy? If you’re shaking your head right now, don’t worry....
Marketing 
Marketing
Relationship marketing guide: strategy, examples, and...
Cheesy smiles, firm handshakes, and an uncomfortable amount of eye contact. While these might be tropes in business movies, they have little to do with real-life...
Marketing 
Marketing
How to manage a content marketing strategy for blog,...
If you’ve been in marketing for longer than 5 minutes, you’ve probably heard the mantra “Content is king.” We know, we know — it’s so cliche. But it’s hard...
Marketing 
Marketing
Here’s how to make social media scheduling easier
Nobody has time to sit on Facebook all day. Yet, your brand needs a consistent social media presence. You could always have your office intern sit and post frivolous...
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Marketing
The 6 simple steps of an optimized UX design process
Have you ever visited a website for a specific purpose and couldn’t figure out where to go? You’re moving your mouse all around the screen, trying to find the right...
Marketing 
Marketing
All you need to know about campaign management
We’ve all had that feeling where it seems like you’re stuck in a rut at work, doing the same thing day in, day out. It happens to the best of us, no matter which...
Marketing 
Marketing
Branding strategy: 6 steps to bringing your brand to...
Have you ever been drawn to purchase from a specific business? Perhaps you have positive feelings towards it after the company issued a no-hassle refund to you on your...
Marketing 
Marketing
Essential strategies to build brand awareness
Building brand awareness is a trickier task than most people think. Or, more specifically — building brand awareness effectively is trickier than people think. Every...
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Marketing
The easiest way to master production scheduling
Product production scheduling isn’t typically on the forefront of our minds when we walk into our favorite store, but a lot has gone on behind the scenes by the...
Marketing 
Marketing
A simple guide to the design process: kick-start your...
If trying to anticipate customer needs and crafting the perfect product or service was easy, no company would ever go out of business. They’d release one perfect...
Marketing 
Marketing
Brand management 101: a complete guide to building your...
There’s a reason people line up around the block for the latest iPhone release. And oddly, it’s the same reason why seeing the Golden Arches immediately makes you...
Marketing 
Marketing
11 marketing strategies (+how to execute them...
Marketing is the foundation of how you communicate your value to potential customers and convert them. Developing an overarching marketing strategy is all about...