How to use a CRM for marketing
Customer relationships are everything in marketing. From first impressions to post-sales marketing, multiple touchpoints exist where a potential or existing customer...
Event management: how to plan and manage an event from...
Event management is a pretty varied role, to say the least. It’s an intricate, time-sensitive, and complex process with conflicting deadlines and last-minute changes....
Understanding the dynamic role of an Event Coordinator
It’s not all shining lights, canapés, and red carpets—the role of an event coordinator is meaningful, dynamic, and challenging at times. Special occasion events...
Top social media management tools
Succeeding on social media today is harder than ever. Virtually every business has an Instagram, Twitter, Facebook, and YouTube account. That said, success is still...
20+ must-have startup tools
Managing or creating a successful startup is no easy feat. A relatively small team needs to cover every aspect of the business – from social media to marketing,...
Marketing planning: A complete guide and useful...
Planning is an essential activity for any project, including marketing. Without a proper plan in place, an otherwise successful campaign can turn into a chaotic...
How to create a successful (and manageable) marketing...
The right marketing plan can keep your team aligned, accountable, and productive. Sadly, you’d be surprised by the number of teams that neglect the planning process...
A complete guide to marketing automation
Marketing automation has come to stay. Nearly 8 out of 10 companies have already tapped into AI to automate repetitive tasks, and the level of adoption is spreading...
Your ultimate guide to social media management
What’s the difference between a fish and a poor social media manager? Nothing. They both flounder. If you don’t have your social media tools and best practices in...
Here’s what you need to know about demand...
Your customers have pain points and they’re itching for solutions. What if your company could not only solve their issues but predictably identify any solution...
The ultimate guide to creating a design strategy
We’ve got a question for you. Do you know where to start when it comes to creating your own design strategy? If you’re shaking your head right now, don’t worry....
Relationship marketing guide: strategy, examples, and...
Cheesy smiles, firm handshakes, and an uncomfortable amount of eye contact. While these might be tropes in business movies, they have little to do with real-life...
How to manage a content marketing strategy for blog,...
If you’ve been in marketing for longer than 5 minutes, you’ve probably heard the mantra “Content is king.” We know, we know — it’s so cliche. But it’s hard...
Here’s how to make social media scheduling easier
Nobody has time to sit on Facebook all day. Yet, your brand needs a consistent social media presence. You could always have your office intern sit and post frivolous...
The 6 simple steps of an optimized UX design process
Have you ever visited a website for a specific purpose and couldn’t figure out where to go? You’re moving your mouse all around the screen, trying to find the right...
All you need to know about campaign management
We’ve all had that feeling where it seems like you’re stuck in a rut at work, doing the same thing day in, day out. It happens to the best of us, no matter which...
Branding strategy: 6 steps to bringing your brand to...
Have you ever been drawn to purchase from a specific business? Perhaps you have positive feelings towards it after the company issued a no-hassle refund to you on your...
Essential strategies to build brand awareness
Building brand awareness is a trickier task than most people think. Or, more specifically — building brand awareness effectively is trickier than people think. Every...
The easiest way to master production scheduling
Product production scheduling isn’t typically on the forefront of our minds when we walk into our favorite store, but a lot has gone on behind the scenes by the...
A simple guide to the design process: kick-start your...
If trying to anticipate customer needs and crafting the perfect product or service was easy, no company would ever go out of business. They’d release one perfect...
Brand management 101: a complete guide to building your...
There’s a reason people line up around the block for the latest iPhone release. And oddly, it’s the same reason why seeing the Golden Arches immediately makes you...