Whether you’re building a personal brand or trying to connect with consumers to boost sales for a business, Facebook is a great tool. People who use Facebook do so often — 70% of those with a Facebook account say they check the platform daily, and almost half say they scroll the site several times a day. Publishing regular content on Facebook to engage those users is easier when you use resources such as Facebook post templates.

This article looks at the concept of Facebook templates and how you can put them to use across a variety of social media marketing and content campaigns. You’ll also find a simple, easy-to-customize Facebook post template you can use with monday.com’s Work OS to power through content creation and posting. 

What is a Facebook post template?

Facebook post templates are pre-designed text or graphic elements that help you create content for your social media page quickly. When you use templates to create Facebook posts, you add your own words, images, and brand elements—such as colors—to something that already exists.

Why use Facebook post templates?

The biggest benefit of using Facebook post templates is efficiency. It’s faster and easier to create content when you’re not starting from scratch every time, helping teams keep pace with desired social media posting schedules. Skipping the sizing and font placement on an image or not having to type all the information for a post can save you seconds or minutes. If you’re posting one to two times daily, as recommended by Hootsuite, that time savings can add up to a few hours for the month—hours you can redeem for free time or other important work tasks.

Templates can be good for creativity, too. Seeing designs or words on the page before you start can spur on your own ideas. 

Using templates also ensures an aligned approach across your Facebook page—or through your entire social media presence. You can pick colors and fonts one time for templates and replicate those elements without added work for every post. When you use the same design elements on all your posts, your audience is more likely to recognize the content as coming from you. That, after all, is what branding is about.

Pre-designed templates for Facebook provide the foundation for all your go-to post types. Understanding the types of templates you can create or use helps you see how such a simple tool can offer a big impact for social media content creation processes.

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What are some examples of Facebook post templates?

Facebook offers a number of post types, including video, photo, text, event, question, and link posts. You can use templates to create all these post types faster and easier than when starting from scratch.

Facebook sponsored post templates to boost ad performance

Sponsored posts can take the form of any standard post type, but you pay to boost them to users outside your regular audience. Facebook ad tools make it easy to test sponsored posts, launching various versions to users who match the demographics and interests you select. Sponsored posts templates let you quickly re-create post types and styles that are most successful with your target audiences—a benefit that helps you drive more ROI for future Facebook ad campaigns.

Facebook photo post templates help you leverage the power of images

Images—and videos—are powerhouse post types if you want more engagement on Facebook. Posts with photographs get around 104% more comments and 53% more likes than text-only posts. They also drive more clicks, which means getting more people to your website where they can make a purchase, set up an appointment, or take another desired action.

Facebook photo post templates let you quickly create attractive posts that draw in users. That’s true whether you’re planning ahead and creating image posts for an entire month or want to share a snapshot in the moment for optimal authenticity.

Facebook link post templates to drive traffic to your site

While Facebook offers plenty of ecommerce and branding tools, most people eventually want their audience to migrate from a business or brand Facebook page to the website. Including links in your posts is how you invite followers to take that next step. Using a Facebook link post template is how you create a winning invitation repeatedly with very little effort.

Professionally designed templates are certainly an option. Graphic designers often sell packages with various Facebook post templates, and you might find a designer who will create custom templates for your brand. But with the right tools, you can DIY templates—often with similar results as you might get with more expensive options. 

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Start with monday.com’s free Facebook post template

monday.com’s Facebook post template lets you create content for your business, personal, or brand Facebook page in minutes—or even seconds. Plus, you can leverage other monday.com Work OS tools to make Facebook content creation and management even easier:

  •  Integrate with Facebook: Work OS supports integration for Facebook ads, and you can use tools such as Zapier for even more comprehensive integrations. Pull data from Facebook into monday.com to inform content and ad decisions, or launch Facebook posts right from the board for greater efficiency.
  • Use boards to manage content workflow: Divide and conquer social media content needs by working with a team. monday.com boards make it easy to keep track of post tasks, assign content items to team members, and automate workflow so nothing falls through the cracks. Facebook posts move seamlessly from ideation to content generation to graphic design to publishing when you set up a workflow that works for you.
  • Create a space for brainstorming ideas: Dedicate a shared doc or board where you or the team can drop ideas for Facebook posts as they come up. Jot notes on topics you want to cover, copy in memes and images for future campaigns, and capture quips that are too good to waste so you remember them when it’s time to create content.

Regularly posting content to Facebook is critical if the social media platform is part of your online marketing strategy. But social media marketing efforts often extend beyond Facebook, and other templates and tools let you enjoy greater efficiency and organization for that work too.

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Related templates to Facebook post templates

Score efficiency, productivity, and organizational wins with other templates relevant to social media marketing. Options include planning and calendar templates as well as post templates for other popular social media platforms.  

Content calendar templates keep social media marketing on track

Posting regularly on social media—or anywhere, for that matter—builds trust with your audience. When you show up daily or weekly with great content or link recommendations, people get to know you and your brand. They also see you making an effort to remain consistent, which can help consumers see your business as solid enough to rely on. That opens the door to more conversions.

A tried-and-true approach to managing content and ensuring you’re publishing on a cadence that makes sense involves using a content calendar. Content calendar templates let you schedule content down to the nitty-gritty factors, such as exactly when and where each post or piece should be published. If your social media presence is robust or you have a team dedicated solely to social, you can also use social media calendar templates to break that part of marketing out for better oversight. 

Templates for other social media sites 

Depending on your target audience and marketing needs, you might spend more time on other social media sites. Consider using tools such as:

  • Instagram post templates: Instagram templates let you quickly combine the perfect pic, a witty caption, and your favorite hashtags for ‘grammable content.
  • Twitter post templates: Twitter templates help keep you within the bounds of the site’s short post structure while making it easy to add links, photos, and hashtags.
  • LinkedIn post templates: LinkedIn templates let you appeal to professional audiences within your niche while ensuring posts maintain the same look and feel for better brand awareness.

FAQs about Facebook post templates

How do you structure a perfect Facebook post?

You can write up to 63,206 characters per Facebook post, but shorter is better. Keep posts to around 50 characters when possible; otherwise, use only the characters required to create a clear, interesting message. Other tips for great Facebook post structure include:

  • Add an image, link, or both to increase engagement.
  • Use simple, easy-to-read language.
  • Start with an action verb whenever possible.

How do you choose a template for Facebook posts?

Think about the purpose of your post. Do you want to share an image, provide a link, or ask a question? Choose a template designed specifically for your purpose. 

How do I customize my Facebook page?

Using templates to ensure all your posts align with your brand is a great way to customize your Facebook page and make it stand out from the crowd. Other options include using a Facebook vanity URL, adding call-to-action buttons, and customizing the tabs.

Faster Facebook posting with monday.com’s template

Starting with a Facebook post template reduces the effort required for every Facebook status update. Taking basic formatting choices and tasks out of the process leaves more time for coming up with creative content that’s likely to increase conversions.

Social media management comes with a lot of details. Keep them all organized and streamline Facebook post creation and publishing with a scalable solution that works as well for individuals as it does for large marketing teams.