Free email templates eliminate guesswork, making it easier to decide what information to include and how to format marketing emails. With the right Work OS, you can improve your communication with colleagues and clients. These tools break down the writing process into manageable sections so you can organize your thoughts clearly and professionally.

In this article, you’ll learn how free email templates can streamline the professional communications process by providing guidance for your digital correspondence with consumers.

We’ll also share a customizable email template with you to help you send emails quickly with fewer opportunities for mistakes. And just in case you typed into Google ‘Free Email Templates’ but aren’t sure what to expect, we’ll take a moment and quickly review what they are.

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What are free email templates?

Free email templates are pre-created email layouts that include some text or images. Existing text can act as boilerplate you don’t have to re-create each time or a prompt to help you start drafting an email. Images can act as placeholders that show where your own images should go or branded elements that you want to include in every communication—such aslike a logo.

Why use free email templates?

Free email templates make your job easier by reducing the amount of time you spend preparing correspondence to colleagues, prospects, or clients. A template layout cuts down on the amount of thought you must put into structuring ideas or ensuring visually pleasing formats, and drag-and-drop functions let you insert elements quickly. Simply replace the text and images already in the template and quickly send emails that look well-thought-out and professional.

Of course, another important consideration for marketers is making sure their content will translate well to mobile. Email templates designed for marketing are usually mobile-friendly, which increases reach. Responsive email templates ensure messages open well and look good on smaller screens on mobile devices—where many people check their email most often. Look for free mobile email templates for this purpose.

Brands can also benefit from email templates for automatic emails that launch based on triggers such as purchases or online inquiries. You create a series of emails once via free templates, and automation does the rest of the work, filling in names, dates, and other preprogrammed specifics to ensure contacts receiveget an emails that feels personal and relevant.

The good news is, whatever your need, there’s likely Of course, you do need to start with the right types of templates for those communications. If you have a regular email need, though, there’s probably a template to fulfill it. From abandoned carts to sales, there are several templates to help you get started.

What are some examples of free email templates?

You can create email templates—or find some online—to help streamline communication efforts related to almost any business task. That’s especially true in marketing, where drip campaigns and other email efforts are daily occurrences. Let’s take a look at a few options.

Abandoned cart email template

Companies send abandoned cart emails to customers who put something in an online cart but don’t finish the checkout process. The goal is to prompt the consumer to complete the purchase.

On average, 40% of abandoned cart emails are opened, increasing conversion opportunities.

These templates typically start with a reminder line encouraging customers not to forget about their cart. This is followed by a call to action, enticing them to make the purchase. The template might include a dynamic placeholder forwhere images of the abandoned products can appear, reminding customers of what they’re missing.

Welcome email template

Welcome emails help ensure customers or clients feel valued when they sign up for a service, create an account, or make a purchase for the first time. They also provide a chance for businesses to offer additional information, create an upsell, or invite customers to sign up for loyalty programs.

Free email templates make it easy to create welcome emails that stand out in consumer email boxes.

After a line welcoming the individual, these email templates typically include space for educating customers on how to engage with the brand. You can customize templates, leaving room for personalization, brand colors and images, and fun elements that make your emails exciting to readopen.

Sales email template

A sales email helps you introduce yourself or your brand, creating a strong position from which you can pitch a product or service successfully. The right template helps you write emails that speak directly to prospect needs, demonstrating that while they may not know you, you understand their pain points and can offer a solution.

Link email template 

Link emails are popular for brands, small businesses, and even influencers working to get followers or subscribers. They typically offer a link to something of value to help engage the consumer or prompt them to respond, make a purchase, or schedule an appointment. These types of emails typically include:

  • A hook: Create a first sentence that hooks the reader so they continue through to the offer.
  • A reason: Prepare the reader to click on the link by setting up a reason to do so.
  • A link: Provide a link to an offer, blog post, white paper, webinar, or another resource.

Link email templates include outlines for this type of content, making it simpleeasy to quickly customize offers for different recipients. Pair link emails with newsletter templates for extra marketing power; you can direct email readers to newsletters online to read more.

One of the best things about email templates is that you don’t have to stick with a specific one. They’re easy to create and customize when you’re working with the right tools. A robust Work OS such as offers several email templates to accelerate your content creation and start pushing leads down the funnel.

Try free email templates from

Our free email template is easy to customize, and you can use it alongside other powerful marketing features onin Work OS. There’s additional value you can get from these templates as well .

The benefits of using our free email templates

Using a free email template on—along with boards and other features—can help you drive higher conversion and click-through rates. Our templates make it easy to prepare copy that appeals to a wide consumer base while still personalizing every email. Since emails that have personalized subject lines are 26% more likely to be opened than emails that don’t, that’s a huge win.’s powerful Work OS

Our Work OS is a digital workspace where teams can collaborate on projects, track their progress, and customize workflows to fit their needs. It’s scalable to meet the marketing demands of growing businesses and enterprises alike.

Everyone in the organization can communicate and contribute to projects on by assigning ownership to certain tasks, setting deadlines with reminders, and generating dashboards with analytic reports that are easy to understand. Campaign monitoring, social media marketing, and maintaining lists of emails for clients are just a few tasks you can handle in our Work OS.

Email design tTemplates for email design aren’t the only free resource you’ll find when you work on Our templates offer efficiency wins for tasks that range from productivity and project management to human resources and customer service. Let’s check out a few additional template resouces.

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Related templates to free email templates

TWe want tto helpo help To help you build your brand and streamline all your marketing processes, we offer a variety of email templates. Try these suggested marketing templates on today.

Marketing strategy template’s marketing strategy template helps you track marketing initiatives and strategies. It has space for organizing business goals, budgets, and campaigns on one document. Use it to set reminders and notifications of upcoming deadlines and visualize processes with a clear timeline for project completion.

Marketing campaign template

Our marketing campaign template lets you store all campaign information in a central location. You can import data from Excel for additional insights into how campaigns are performing. The ability to view data from all of your marketing campaigns on a single template supports more data-driven decisions for future marketing efforts.

Email marketing template 

Our email marketing template makes it easy to organize your email marketing campaigns quickly. Once you download the template, you can input action items and easily rearrange them depending on priority status. Use the template to create a customized marketing plan and assign team members to the actionable tasks.

Looking to learn more about email templates? For those wanting to learnLearning more about email templates is a great next step in using these tools to power up marketing processes. We’ve made it easy to take that step by includeding some frequently asked questions below.

FAQs about free email templates

What can an email template contain?

A good email template should start with a pre-header—, which is a preview sentence that displayeds as a preview in the recipient’s inbox. It should be concise but informative and tease the contentinformation inside the email to encourage opens. The template should also contain placeholders for personalization, images, and a strong call to action. Email templates with drag-and-drop editors tend to be the easiest to use, so keep that in mind when building yours.

How do you make an email template?

In Outlook and Gmail, it’s possible to save templates for a layout that addresses frequently asked questions you receive in your inbox. You can set up a template in Gmail by going to Settings > Advanced > Templates > Enable. Looking for a more comprehensive email builder? You can make more complex templates to address almost any email need with

How do you make an email look nice?

Less is more when it comes to visually appealing emails. Keep text concise and break up paragraphs so they’re short and easy to scan. Including quality images can also enhance the look of your emails. When creating responsive HTML emails, test your code and the final output to make sure it looks good in an inbox.

Improve marketing strategies with’s free email templates

Pivot from recreating emails from scratch every single time. Our templates make it easy to draft strong communications quickly or personalize and segment email marketing campaigns. To attend to details big and small, you may want to manage your email marketing process with a Work OS. On average, segmented email campaigns drive 760% more revenue, which is just one more reason to manage email marketing processes with a Work OS that helps you attend to details big and small.

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