What is customer engagement and why is it important?
Customer engagement is no longer a “nice to have” – customers expect brands to engage with them throughout their journey using various methods on different...
Is AI for sales worth all the hype?
Some sales professionals swear by artificial intelligence tools. Others are more weary of them and worry they’ll replace the necessary human touch involved in building...
How to take your B2B sales process to the next level with AI
Nailing your company’s B2B sales process is one of the most important ways to increase sales. Think of your sales process like a map. It’s there to guide your sales...
What is a MQL (marketing qualified lead?)
Trying to win more sales can be a puzzle. You might be stumped if you’re attracting a constant stream of leads, but they’re not converting into sales. Or...
Project Assumptions: What They Are and Why You Should Care
Project assumptions are part of every project management cycle. Project managers assume that they’ll have the appropriate budget and talent to complete the project on...
Considering a tech sales job? Here’s how to get started
The tech industry is constantly bringing out new and interesting products, so there’s no shortage of work for people in tech sales. These days most tech products are...
Why you should have a sales commission plan for your team
A competitive pay structure and commission plan are essential to bringing in and retaining the best sales talent. According to a 2022 study on the Great Resignation by...
CRM for political campaigns: 9 best platforms & must-have features (2026 guide)
A campaign volunteer knocks on 50 doors in one afternoon. A donor pledges $500 at a town hall. A voter shares what they care about during a phone call. The next morning,...
Customer churn: common causes and how to reduce it
Even if you’re a great salesperson with a flawless presentation, your company will lose customers — it’s inevitable. Often, the blame falls on the product or...
Building a culture of customer obsession
If you’ve ever found yourself uttering something along the lines of “I could never live without my iPhone,” or “life would be so much harder without Amazon...
Is last touch attribution a useful sales metric?
It’s always interesting to wonder which advertisement or connection with your brand made the buyer choose your business. Sales teams specifically seek this information...
Freshdesk vs. Zendesk: Which CRM best meets your company’s needs?
No matter what industry you’re in, your customers are the backbone of your business. Keeping your customers happy means maintaining a positive reputation, sustaining...
Pipedrive vs. monday CRM: An in-depth CRM comparison
A customer relationship management platform is critical for any company serious about driving sales and building connections, but which CRM is the right fit for your...
10 Best CRM for Hotels in 2026
Sleepless nights, poor hygiene, rude staff, and even bedbugs are some of the nasties that can derail a hotel stay. As 97% of people check hotel reviews before they book,...
The nuts and bolts of creating customer value
Think of a time you bought something you wanted. Whether it was a shirt, the latest phone, or a book. What value did that item have? “Value” means a lot more than an...
What are warm leads and how to generate them
As a sales professional, you’re constantly looking to chase the right leads and make the most out of your efforts. Warm leads present an enticing opportunity — all...
Business projects: Types, tips, and templates
Out top tips to help you easily manage business projects.
Compliance project management: 7 steps to build a proactive system in 2026
Compliance deadlines pile up. Audit requests arrive with tight turnarounds. Your team scrambles to pull documentation from emails, spreadsheets, and shared drives. This...
Sales performance management: what it is and how to do it right
A good salesperson can sell hay to a farmer or sand at the beach. But good salespeople aren’t born overnight. They’re built up through years of experience and hard...
Customer retention: 8 strategies to keep customers coming back
Acquiring a new customer takes time, effort, and resources — from campaigns and negotiations to closing the deal. If every customer walked away after one purchase,...
What is sales velocity and why is it important?
Read this guide on sales velocity so you can use this tool to increase profits and improve efficiency.