Cross-channel marketing: The complete playbook for 2026
Most teams run campaigns across email, social media, and more. But using many channels doesn’t guarantee a cohesive customer experience. When channels operate...
Email cadence: 15 data-driven tips for higher engagement
More emails don’t mean more engagement. In fact, sending too often can fatigue subscribers and hurt performance. The real differentiator isn’t volume — it’s...
Customer feedback loops: The smarter way to turn insights into growth
Many marketing teams believe collecting customer feedback is the goal. But insights often sit in a spreadsheet, disconnected from the teams that can use them. The real...
How to build an effective omnichannel strategy
Most marketing teams work across multiple channels — email, social, web, and more. But being everywhere isn’t the same as being connected. A true omnichannel...
ITSM best practices for a future-ready service desk in 2025
IT teams manage rising demand across hybrid work, expanding infrastructure, and higher expectations for fast, reliable support. Ticket volumes grow as more services move...
Lifecycle marketing: What successful brands are doing in 2026
For years, marketing success was measured by the next big campaign. A summer sale, a holiday promotion, a product launch. But customers now expect brands to understand...
Behavioral segmentation: 8 proven examples to boost campaign performance
For years, marketing has relied on targeting customers based on who they are, but knowing someone’s age or location doesn’t tell you if they’re ready...
What is double opt-in and why it matters in 2026
A bigger list doesn’t guarantee better results. What matters is having subscribers who choose to hear from you. Double opt-in — a simple 2-step signup process —...
12 top email automation platforms to try in 2026
Most teams use email automation to schedule newsletters. The best marketers use it to create intelligent conversations that turn first clicks into loyal customers. But...
Choosing the right AI inventory management software in 2026: features, benefits, and top solutions
AI plays a growing role in inventory operations, helping teams move from manual updates to smarter, data-driven planning. Many service teams still rely on manual...
6 top enterprise platforms in 2025: What you need to know
The biggest challenge for many enterprise teams is keeping work aligned across tools, departments, and priorities. When information lives in separate apps and...
Enterprise IT service management made simple for modern teams [2026]
Imagine a workplace where every request, whether for a new laptop, a benefits question, or a conference room booking, is handled with the same streamlined efficiency....
ITIL release management best practices for 2026 teams
Delivering new features should feel like a victory, not a risk. Yet for many teams, the final step of deploying changes is where things go wrong, leading to service...
ITIL configuration management: principles and best practices [2026]
Most service disruptions are not random events. They are the result of changes made without a full understanding of the systems involved. When your IT environment is a...
Product service management explained: grow customer relationships in 2026
For years, building a great product was enough to win. Today, customers expect more than just features. They want a complete, ongoing experience that includes support,...
Procurement management software: how to choose the best solution in 2026
For too long, procurement has been seen as a cost-cutting department, a necessary but slow-moving part of the business. A new playbook is required to succeed. Today,...
IT self-service portal: guide and best practices for 2026
IT teams are often measured by their ability to support strategic business goals. Yet, they spend most of their day handling repetitive, low-impact requests like...
ITIL change management: best practices for 2026
Every IT team feels the pressure to deliver changes faster. But moving too quickly without proper oversight can lead to service outages, security risks, and costly...
Technical debt: a strategic guide for 2026
Development teams are measured by their ability to deliver value quickly. But the pressure to meet deadlines often forces trade-offs between speed and quality, creating...
Product launch strategy templates: 10 free resources for 2026
Successful product launches rarely happen by accident. They come from clear coordination, where every team understands the plan, the timing, and the role they play in...
Vertical slice explained for 2026: build better features faster
For years, software development often meant building in layers. Teams would construct the entire database, then all the backend logic, and finally the user interface....