Since finding the right CRM for sales, customer support, and marketing teams takes time and resources, you might start by looking into the free CRM options out there.
After all, this is an important decision — a CRM ultimately determines your customers’ experience with your company and whether they become brand advocates or churn out of frustration. We’ll help you understand whether free CRM systems are right for your business or if investing a little more upfront will lead to more growth, a better bottom line, and happier customers—we’re even throwing in a template.
What is the best free CRM?
Type this question in Google and you’ll soon find a number of comparison sites with varying degrees of bias, touting the latest and greatest free CRM solutions for 2o22.
Here’s a list of some of the most mentioned as the best free CRM software — which one you’ll choose will depend on factors like organization, size, budget, and feature requirements:
- monday.com sales CRM
- Zoho CRM
- HubSpot CRM
What are the benefits of a free CRM?
A few decades ago, CRM platforms were too expensive for the average small business owner. These days, they come in all shapes and sizes from desktop and mobile apps to full-blown platforms that can help your run email campaigns and track the success of your targeted landing pages.
Many of these options can help you with core functions of your sales strategy:
- Refining your marketing toolset
- Managing and tracking customer interactions
- Maintaining a clean sales pipeline
- Scoring leads based on engagement
Why CRM software is crucial for sales
Let’s use the below image as a sample sales funnel:
As you can see, each stage of the process serves a different purpose: nurture, inform, and build trust with potential customers throughout their purchase journey. The prospecting phase could involve email marketing, while delivering the actual product could involve continued pushes about new features in a product, like email templates.
It doesn’t make sense to send a proposal to someone who’s never heard about your business, right? Likewise, scheduling a meeting with stakeholders before coming up with a detailed plan would waste everyone’s time. A CRM software can help you keep this strategic sequence in check, and maybe even improve it with workflow automation.
The right CRM system helps you efficiently manage your sales lifecycle and communicate with prospects the right way at the right time while helping you grow faster, reduce wasted resources, and keep your business intact as you scale.
Sales Insights Lab reported that on average, 50% of the people your sales team contacts aren’t a good fit. This means that without the right system in place, you could waste your team’s energy on unqualified prospects.
And saving your team time isn’t the only reason for using CRM software. Epsilon reported that 80% of customers said a generic sales experience is a deal breaker. With a CRM, your sales team can easily personalize at scale by tracking and updating customers’ journey.
What do free CRM software options offer?
Now that you have had an appetizer on the impact CRM solutions can have for your business, let’s discuss what a free CRM solution offers so you can feel confident making the right decision.
Top features of free CRM software:
1. Contact management
Contact management, also known as “lead management,” is the process of strategically organizing your customers and prospects to improve your communication.
Imagine that you run a B2B e-commerce store that focuses on large manufacturing companies (say, 200+ employees). And you embed a form on your website to capture user’s information (e.g., phone, industry, requirements, etc.). A CRM software could help you store and organize that information in the cloud, so you can reach out to those prospects later.
The difference between free and paid contact management capabilities? Most free CRM platforms limit the number of contacts you can store, so if you’re scaling, you won’t have as much flexibility here.
2. Sales pipeline management
A sales pipeline helps you visualize where your prospects are in their purchase journey, where in the sales process your team should put their focus, and categorize prospects based on different criteria.
Let’s go back to the B2B e-commerce store; since you can’t control who fills in the form on your website, you’ll get leads from manufacturing companies of all sizes: small, medium-sized, and big. Your goal, however, is to target C-level execs at large corporations, so it doesn’t make sense to spend your time talking to small-medium-sized companies. Even if a company seems like a good fit, that doesn’t mean they’re ready to buy, right?
This is why you need a sales pipeline.
A well-structured pipeline helps you manage all those nuances and organize leads, so your sales team can focus on prospects who are really engaged and have a high probability to convert to paying customers.
3. Sales automation
Sales automation is another CRM feature that you would expect to be free but — surprisingly — in many cases, isn’t. This is unfortunate for software designed to improve your sales process, considering that around 30% of sales tasks can be automated.
monday.com’s customizable CRM template allows you to automate tasks such as qualifying leads — giving your sales team more time to focus on their core work.
5. Time management & scheduling
The best free CRM tools should have workflow management features, such as time tracking, calendar views, and the ability to set up automated reminders via notifications. This will prevent the need for several separate systems to manage your sales team’s workflows.
6. Email marketing automation
So much of sales, marketing, and CRM activities pertain to email communication, whether it’s cold call campaigns or account manager follow-up. Look for a free CRM system that allows you to integrate with platforms like Gmail — then you can create automated emails according to how the status of leads changes and more.
The limitations of free CRMs
The features we’ve covered are the starting points for any CRM tool. But it doesn’t mean that’s all you need. If you’re a “solopreneur” handling a couple of prospects per month, you might be able to meet your basic needs with a free solution. But if you’re looking to truly optimize your marketing, sales, and customer service processes at scale, you need something a bit more complete.
Put another way, “free” always comes with the price of sacrificing features and functionality. Here are a few options for free trials of these solutions:
- Hubspot CRM
- Zoho CRM
- monday.com Work OS—more on that soon!
Below, are some of the main pitfalls of free CRM systems:
1. It’s harder to scale
Restrictions on the number of leads or even losing the ability to have unlimited users might stunt your growth path. If your software can’t handle that growth, whether it’s the number of users in your organization or the potential customers you want to reach, then it is not serving its full purpose.
It is important to note that, depending on your team’s size and growth trajectory, the “free” in your free CRM may not last long. Companies might offer a free plan, but as soon as you start adding teammates or exceed your contact quota, expect to pay. It’s often better to budget for a CRM tool that meets all of your needs off the bat, instead of getting stuck with a surprise bill.
2. You can expect limited integrations
Few teams run their operations using a single tool. Most free CRM systems won’t offer integrations with the tools and apps you already use, which can lead to siloed information and a lack of transparency.
To access their full integration options, you’ll probably have to upgrade to a paid plan. Paid CRM solutions, on the other hand, give you more flexibility from the beginning. For instance, monday.com gives team members access to native integration with more than 40 other platforms across different functions, including marketing, sales, customer support, accounting, and more.
This helps you centralize your information in a single place and work more efficiently.
To learn more about how our integrations work, watch the short video below:
3. Sales automations aren’t as robust
Automations are critical for any team’s success because they do the heavy lifting while you focus on strategic work— not to mention they reduce the risk of human error and increase profit margins. Free CRMs offer a few options for sales automation, but no free solution will help you streamline and automate your entire sales process.
For instance, you might be able to automate notifications or status changes, but face limitations beyond that. Compare that with the 250,000 actions you can automate with monday.com and you’ll understand why a paid solution can empower teams to make a big impact and really scale their sales efforts without unforeseen barriers and restrictions.
4. You’ll have to sacrifice on customizationWith businesses rapidly changing, no process stays the same for very long. That’s why a flexible CRM platform can help determine your organization’s success.
Unfortunately, free CRM software lacks the agility and flexibility of most paid options, which can make it difficult to keep up with today’s fast-changing market. Consider the value of a platform that adapts to your needs and is flexible enough that you can constantly optimize your processes.
monday.com gives you access to multiple customization options from the start, including drag-and-drop functionalities. This helps you design workflows with ease and build a completely customized platform.
5. Reporting is incomplete
A downside of free CRM systems is that you likely won’t have full access to all your data. Without transparency into the health of your sales pipeline, your hands are tied when it comes to smart decision-making. Sure, you might be able to track leads or overall revenue, but if you want to dig deeper into your numbers, then you’ll need something a bit more sophisticated.
Softwares like monday.com grant teams full access to their data as well as the tools to analyze that data. From the start, you get access to more than 20 dashboard widgets you can move around at will to design dashboards that look like this.
6. You likely won’t receive as much training or customer support
Free CRM solutions don’t usually offer the type of training and support teams need. Imagine your sales team is about to close a crucial deal and for some reason, you can’t find the proposal you uploaded a few weeks ago. You contact support, but they take weeks to respond. And when they finally do, it’s too late — you lost the deal.
When you’ve got a massive deal on the line, you want to know customer support is there to help work through any questions or kinks in your workflow.
monday.com vs. a free CRM software
monday.com isn’t just another “CRM solution,” it’s a Work Operating System (Work OS) where you can build any workflow that fits your team’s needs. monday.com Work OS is flexible enough to build any type of workflow and robust enough to handle your growth.
Regardless of the size of your project or pipeline, monday.com provides you with all the features you need to work more efficiently and deliver better results. You also have the freedom to build a CRM for Mac, your PC, or your mobile devices. But how can such a flexible platform meet your specific CRM needs?
monday.com is more than just a CRM
monday.com Work OS is made up of building blocks, which include functionalities such as dashboard widgets, integrations, data visualizations, and column types. Any team member can arrange these building blocks to build a platform that meets your team’s specific CRM needs.
If it’s your first time building out a full CRM workflow or you want to learn form industry experts, you can get started in minutes with more than 200+ customizable templates. This gives you all the flexibility you need to build anything you can imagine. From CRM systems to project management platforms to something completely new, monday.com helps you develop the perfect workflow.
For a more complete explanation of monday.com Work OS, here’s a quick overview of everything you can do on the platform:
monday.com CRM features
Below, we’ve outlined some of our most-loved CRM features available on monday.com.
- Task management: Assign tasks or leads to specific teammates and track progress with ease
- Data storage: Consolidate your team’s tools, contacts, and information into a single source of truth
- Lead management: Build forms with custom fields, store contacts, and prioritize them based on criteria that matters to you
- Pipeline management: Efficiently manage the different stages of your sales funnel
- Customer tracking: Track every customer interaction, add notes, and measure how specific deals progress
- Marketing automation: Streamline your processes and get the most out of your marketing budget
Choose your CRM template(s)
monday.com has 8 templates specifically geared towards CRM workflows and functions, but you can transform any of our templates to meet your needs. With our CRM template, you can prioritize leads, assign them to specific sales reps, and have more control over your sales processes. You can start in minutes — no coding skills or training required.
Invest in your organization’s growth
When your organization decides it’s time to really invest in growing and supporting your sales pipeline, you will have to consider which system can support all of your needs— a free CRM software or something that ups the anty?
If you’re looking for a CRM platform that’s simple to use, powerful, and flexible— monday.com might be right for you. To decide for yourself, compare our fully customizable CRM Template with that of a free CRM.