Sales reports that are easy-to-understand support more accurate analysis and help leadership and other stakeholders get an at-a-glance feel for how things are going. A sales report template ensures consistent delivery of the information your teams find more helpful when analyzing performance or making day-to-day decisions.

In this article, you’ll learn about the benefits of sales report templates and how you can use them. We’ll also provide a free customizable sales report template you can use on

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What is a sales report template?

Sales reports help businesses monitor key data like sales closed on a weekly or monthly basis. They also reflect revenue from each sale to create a summary of how the sales teams and each individual salesperson are performing. Teams and business leaders can use sales reports to understand the success of various products and approaches so they can make improvements or duplicate that success in other areas.

A sales report template is a preformatted tool that reduces the time it takes for teams to report on and track sales goals.

Why use a sales report template?

Sales report templates save your team time. Someone can open the template and immediately enter the relevant information without formatting anything.

Templates also create more consistency. The report always looks the same, making it easier for everyone to find the information they need quickly.

You can also create sales report templates to serve various reporting needs, so someone can choose an appropriate option from a library of templates. For example, a daily sales activity report focuses on the performance metrics of each individual team member on that day, while a yearly sales report provides an overall summary of sales revenue, often broken down by quarter. Or, you might create a custom template to highlight each type of metric.

What types of metrics show up on sales reports?

A sales report template helps you know what metrics to include on a report. You can also tweak your template to emphasize certain types of information, including any of the common sales data summarized below.

Revenue by salesperson

A revenue by salesperson report reflects how much revenue each member of the sales team brought in during a given period. Based on this data, management can create sales forecasts to predict future revenue, understand which team members are most effective, and make decisions about improving sales processes.

For example, a clothing retailer might use a revenue by salesperson report to assess the performance of sales staff over a given day, week, month, or quarter. That data may help sales managers make decisions about promotions or which team members might require coaching.

Conversion rate

Conversion rate is the ratio of people who make a purchase versus those that entered the sales funnel as a lead, landed on an eCommerce website, or walked into a physical store. High conversion rates on a sales report indicate strong sales team performance. Low conversion rates prompt teams or sales leaders to investigate processes and skills to find opportunities for improvement.

Average deal size

Average deal size helps you understand whether the scale of sales or contracts is increasing, decreasing, or remaining steady over time. This metric helps businesses predict growth and future revenue or determine whether a sales strategy must evolve.

Age of leads

Age of leads or lead response time refers to how long a prospect has been an active lead. Typically, the data is displayed in buckets so teams can see how many leads are in each bucket by time. For example, you might have buckets of five days, two weeks, a month, and more than a month. How long you track leads depends on your sales process and product. Since older leads tend to be harder to close, a sales report that shows more leads in newer buckets is often optimal.

Percent closed

The percent closed metric indicates how effectively the sales team is getting leads through the sales cycle. It’s calculated by dividing the number of closed deals by the number of total leads in the same period and multiplying by 100. This metric helps teams understand whether their sales approach is working for the types of prospects captured by lead generation.

That’s a lot of potential information to include on a sales report, and you can see that it’s all valuable for sales teams. Managing sales reporting with the right system helps you consistently report the right data, even when you want to include all of these metrics on your sales reports.

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Share sales data seamlessly with the sales report template

Effectively tracking sales data and analyzing it frequently can improve your chances of reaching sales targets within a specified period. Make the process seamless with our sales report template.

Keep your team informed

Our templates and powerful Work OS enable real-time communication between all team members. Work in a cloud-based space to set goals, assign responsibilities, and color-code leads for better follow-up. Then capture the data related to those processes and present them via boards and dashboards with our sales report template.

Share data with your team instantly

When you collaborate on, you can upload Excel spreadsheets and other documentation. These integrations ensure that data you’ve inputted elsewhere is quickly collated into your sales reports. Once a report is complete, you can make it accessible to the appropriate team members for instant viewing online.

The data you upload into doesn’t have to stick solely to your sales report. You can use it with all our other templates for comprehensive sales reporting, planning, and execution.

Related templates to a sales report template

All of our templates are customizable, so you can choose the columns and features that work for your teams. We have templates that help you look down the sales pipeline and manage processes.

Sales process template

Our sales process template helps organize multiple leads and track where each is in the sales process. The template is straightforward and easy to use, and you can automate processes related to the template to save time.

Our sales process template integrates with Excel, Dropbox, and other tools to support data imports.

Sales pipeline template

The sales pipeline template helps teams manage leads effectively through a highly-visual layout. The template offers convenient tracking with colored labels to monitor contact with prospective conversions. Use these labels to indicate when a lead was last emailed or called and when someone needs to follow up with them. You can view the template data in multiple formats to suit your presentation style and company preferences.

Starting with a template makes reporting easier, but you still have to know how to write a sales report or what metrics are important. We get you started off on the right foot with our answers to frequently asked questions about sales reports.

FAQs about a sales report template

How do you write a sales report?

  1. Determine what the report should look like and choose a template.
  2. Decide who your audience is.
  3. Break the report down by necessary information, ensuring you cover all important categories.
  4. Determine the time period your report covers.
  5. Input data by category.
  6. Generate a visually appealing report that’s easy to interpret.

What are KPIs in sales?

KPIs are key performance indicators. In sales, these are metrics that staff use to assess overall performance and make decisions about improvements. Common KPIs include conversion rates, revenue by salesperson, average deal size, and percent closed.

Manage sales reporting processes on

Companies that track objectives in real-time are twice as likely to hit their targets within 12 months than organizations that don’t keep up with goals and related metrics.

Working from an effective sales report template ensures you’re including all relevant categories in your report and presenting it in a format that’s easy to read and understand. That makes it more likely the team will keep up with tracking and support success with goals.

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