IT projects: 10 types that deliver measurable ROI
Successful IT projects require both strategic vision and tactical precision. Every technological initiative represents a potential turning point for your organization,...
Defining the types of sales and careers within them
While most sales professionals have a basic understanding of the diversity of processes and roles within sales, it’s often not a widely-known concept. Understanding...
Build stronger reader relationships with a CRM for publishers
Working in the publishing industry means juggling countless moving parts and meeting critical deadlines while catering to your readers’ unique tastes. After all,...
Scale your direct sales business
Direct sales can be a cost-efficient way to break into business ownership with minimal start-up requirements. For this reason, you might feel a draw to this business...
The best budget formulas for keeping project finances on point
If you want to keep an accurate budget, whether it’s for a business or a single project, you’ll eventually need to wrangle spreadsheets. For better or worse, these...
The Best CRM for Construction Companies in 2025
Construction companies face unique challenges in managing customer relationships, projects, and communication across dispersed teams and job sites. To overcome these...
The best cheap CRM software
If you want to help your business grow and thrive by improving customer relationships and streamlining processes for greater efficiency, a CRM is an excellent option....
How to create a customer journey map
Modern-day consumers are a fickle bunch. Before committing to a purchase, we go through 56 different touch points and are prone to popping items in our shopping cart...
A guide to sales territory management
There’s a lot that goes into successful sales operations. You need to establish a specific sales pipeline, capture new leads and nurture them through the pipeline, and...
The 12 best CRM for SaaS companies
Software-as-a-service companies need access to reliable digital tools just as much as any other business. The right customer relationship management platform enables...
What is CPQ (Configure, Price, Quote)?
By 2020, almost half (48%) of sales organizations were using a CPQ solution. When implemented correctly, they reported: 10 times faster quote generation 95% reduction in...
How to effectively manage raw leads and convert them
Raw leads are the new, unpolished leads you obtain — you’re not sure of their potential. It’s your job to filter the list and identify the valuable ones....
A guide to sales operations: Strategies, tools, and best practices
Sales operations is more than the day-to-day activities of a sales team; it’s the hand that guides the ship. Even if your sales reps are sharks and you have every...
What is customer engagement and why is it important?
Customer engagement is no longer a “nice to have” – customers expect brands to engage with them throughout their journey using various methods on different...
Getting started with conversion rate optimization
You may have mastered getting traffic to your site, but what good is that traffic if visitors aren’t converting? Depending on who you ask, you’ll probably get a...
Is AI for sales worth all the hype?
Some sales professionals swear by artificial intelligence tools. Others are more weary of them and worry they’ll replace the necessary human touch involved in building...
How to take your B2B sales process to the next level with AI
Nailing your company’s B2B sales process is one of the most important ways to increase sales. Think of your sales process like a map. It’s there to guide your sales...
Creating an inbound marketing funnel that works
When marketing your business, it’s always ideal to have customers coming to you rather than spending time and resources seeking them out. Inbound marketing is a good...
What is a MQL (marketing qualified lead?)
Trying to win more sales can be a puzzle. You might be stumped if you’re attracting a constant stream of leads, but they’re not converting into sales. Or...
Support cross-team communication with a collaborative CRM
Your organization has multiple customer-facing teams, the most crucial being sales, marketing, and customer service — and they typically all rely on a customer...
Project Assumptions: What They Are and Why You Should Care
Project assumptions are part of every project management cycle. Project managers assume that they’ll have the appropriate budget and talent to complete the project on...