Customer relationship management (CRM) systems and their use cases have spread far and wide past sales and customer experience teams. LionDesk CRM is just one example of an industry-specific option — it’s crafted with brokerages and real estate agents in mind.
However, these curated platforms can have their drawbacks, particularly around their subscription pricing and the flexibility of what they offer. In this blog, we’ll explore LionDesk pricing, and alternatives — like monday sales CRM — that give you the power to select the tools you actually need, customize your CRM to your liking and get pricing that makes sense for your business.
What is LionDesk?
LionDesk is a CRM platform primarily used in the real estate industry that’s designed to help companies manage relationships with leads and customers.
It offers tools to manage leads, contacts, and tasks, as well as the ability to track tracking customer interactions and automate marketing and sales processes. LionDesk also offers tons of integrations with third-party applications, such as Zillow, Cevado, MailChimp, Mojo, ModernAgent, and more.
LionDesk pricing breakdown
If you’re shopping around for a CRM software for your business, there are many factors to consider to select the best tool for your needs. Of course, you want to ensure the CRM has all the features you need to seamlessly manage your leads and customers, but beyond that, you also need to ensure the price is right.
When looking at pricing, it’s important to consider not only the cost but also break down the value. Let’s take a closer look at LionDesk pricing to determine the value of the CRM pricing plans.
LionDesk pricing: CRM plan
The first LionDesk plan, called CRM, gives you access to plenty of great features for the price of $39 billed monthly or $33 billed annually. With this plan, you get access to features such as:
- Pre-built marketing campaigns
- Text2Sell using a local area code
- Lead generation through Facebook
- A customer number
Additionally, you get the following monthly credits:
- 7,500 emails (including video emails)
- 2,000 text messages
- 500 video texts
There are a number of add-ons available as well, such as a single line dialer ($99/month), multiline dialer ($149/month), landing pages ($29/month), and a concierge set-up ($499 one time) or recharge ($549 one time).
LionDesk pricing: CRM premier
The LionDesk CRM premier plan offers everything from the CRM plan with some of the add-ons included rather than an additional cost. The CRM premier plan clocks in at $139 when billed monthly or $83 a month when billed annually.
In addition to the features mentioned above, the CRM premier plan includes:
- Free single-line dialer
- Included landing pages
- The cost of the multiline dialer reduced to $50/month
Key benefits of LionDesk CRM
There’s no denying that LionDesk comes with a number of great advantages for real estate businesses.
For the price, you get a lot of attractive features that will help simplify workflows. Users love the included drip campaign tools, as well as behavioral automation that helps you interact with leads based on their interactions with your company.
LionDesk also has the ability to integrate with other lead capture tools, an AI assistant to help qualify leads, bulk texts and emails, as well as video emails and texts. That said, there are some considerations to take into account when using LionDesk.
Drawbacks to LionDesk CRM and pricing
In G2 reviews, users have reported bugs and glitches as well as issues with integrations in the software that has impacted reliability. One reviewer mentioned they had issues connecting Gmail, others cited a lack of customer support for their issues, and some users pinpointed particular struggles with the platform:
“Recently we’ve run into a ton of bugs and glitches, including not being able to login to the mobile site, not being able to update contact statuses, not receiving notifications that a new lead is in the system, automated drip campaigns not assigning correctly and rearranging, not being able to customize initial text messages to contacts and more.”
For real estate businesses who only need to use the program sporadically, the costs can add up and not be entirely worth it, especially when issues arise that influence work efficiency. Additionally, since the product comes as-is, it doesn’t offer customization opportunities and the number of features can seem daunting for agencies who only need a few basic tools.
Aside from LionDesk, there are a number of CRM software suitable for real estate businesses, such as:
- Pipedrive: a sales CRM platform that helps users visualize their sales process and track progress
- BoomTown: an end-to-end marketing platform designed to help real estate agents build relationships and manage their contacts
- kvCore: a cloud-based CRM platform designed to help real estate professionals manage leads, automate marketing campaigns, and track performance
- IXACT Contact’s Real Estate CRM: a comprehensive CRM platform designed specifically for the real estate industry to help agents manage contacts, track leads, and monitor performance
- monday sales CRM: a customizable CRM platform built to help users manage contacts, track leads, and automate marketing campaigns
LionDesk pricing vs monday sales CRM
monday sales CRM is designed to be entirely customizable to your needs. This means that whether you’re a brokerage or an individual agent, you can select the features you really need to streamline your CRM and structure it to your liking.
monday sales CRM overview
With monday sales CRM, your business can personalize your CRM to work for you. This is done entirely on your own without the need for additional resources or technical know-how, making it an accessible and flexible tool for any type of real estate business. You can create a pipeline and build automations that work for you and help you save time, as well as integrate all client communications in one place for an organized overview.
monday sales CRM helps with everything from pre-sales lead management to post-sales management such as analytics and performance tracking, allowing you to control your sales every step of the way in one unified platform.
How does this stack up to LionDesk? Let’s compare the features, ease of use, and pricing of both monday sales CRM and LionDesk to see which one comes out on top.
The LionDesk features we covered previously offer nearly everything you need for a real estate business including lead management, automation tools, and integrations with the apps agents likely use.
By contrast, monday sales CRM also includes a number of features that rival LionDesk. With monday sales CRM, you get customizable real estate boards, email automation tools, reporting and sales performance management features, a Real Estate Listings Manager, and tons of collaboration options making work easier between team members.
Additionally, you can connect to third-party apps such as MailChimp, Docusign, Hubspot, and more. monday sales CRM prioritizes flexibility, with features you can pick and choose based on your needs.
Ease of use
Both CRMs aren’t highly difficult to use. That said, since LionDesk isn’t as customizable, you get all of the features at once, which can feel overwhelming if you need to learn how to use each feature.
On the other hand, if you want to gradually increase the features you have access to while getting more comfortable with a CRM, monday sales CRM offers you the ability to start with a more basic plan and then upgrade to a different plan as you require access to more tools or want to create more robust workflows. This makes the learning curve a lot short as you can opt to use only the tools you need to get started.
We already covered LionDesk pricing above so you have an idea of what to expect in the two different plans. With monday sales CRM, the pricing works a little differently as there are more plans available.
Pricing for monday is divided into five plans: the lowest one is free and gives you a taste of monday sales CRM, and the highest one is for enterprise-level and offers access to all available features. In between, you can opt for the plan that most suits your current needs and scale up as your team grows.
monday sales CRM offers a number of great features that are available depending on the plan you select. Some of these features include:
- Unlimited customizable pipelines, boards, and contacts
- iOS & Android apps
- Templates for lead and contact management
- Custom CRM automations and integrations
- Sales forecasting and analytics
- Email tracking and automations
- Lead scoring
- Google Calander syncing
In comparison to LionDesk pricing, monday sales CRM offers a lot more options in terms of plans, making it more cost-efficient if you only want access to certain tools. Both platforms offer a free trial so you can test out the different features and see if it’s a fit for your business, but only monday sales CRM offers an individual CRM plan that’s free forever, which can be helpful if you’re a solo agent with basic software needs.
What does LionDesk offer?
LionDesk is a CRM platform designed for real estate businesses. It offers features such as contact management, lead tracking, email marketing, drip campaigns, automated follow-up, and reporting.
Does LionDesk have drip campaigns?
Yes, LionDesk offers a drip campaign feature. This feature allows you to send automated messages to your contacts at regular intervals. You can create email and text message campaigns that are tailored to your contacts, and track the performance of your campaigns.
Does LionDesk have an app?
Yes, LionDesk offers an app that is available on both iOS and Android devices. The app has many of the same features as the web-based version and allows users to access their LionDesk account on the go.
monday sales CRM vs LionDesk pricing: which is the winner?
While both CRMs are great options for real estate agents and brokerages, monday sales CRM offers users greater flexibility and customization. If your business is already established and you have a steady stream of leads, clients, and work, LionDesk might be better for you.
That said, both newer and more established real estate agents and brokerages would benefit more from using monday sales CRM. With monday sales CRM, you get the added advantage of using a CRM that fits your budget and your needs as you scale, making it useful for new agents who just need a few features and entire brokerages who want to customize their platform to their specific needs. With monday sales CRM, you get a tool that’s capable of growing with you as your client base and business grows, too.