Email personalization: how to get it right
I’ve just finished eating a spectacular chocolate chip cookie. Again. And I blame personalization entirely. You see, the barista at my local coffee shop knows my name....
How to become a senior project manager
The road to becoming a senior project manager is paved with skill sharpening, certifications, best practices, and a deepened passion for effective process management —...
What is a pilot project? A complete guide for managers
Project management is a long game, and it can take time to see results. But what if you could test a big idea on a small scale before committing your team’s valuable...
Customer behavior analysis: a guide
The results that stem from a customer behavior analysis help companies gain insight into how customers interact with a business. For example, if customers purchase a...
How to deal with scope change in project management
Your team is getting started on a new project and the goals and end products are clear. You have a plan to meet the deadline and make the best, most professional final...
Unlock the potential of customer feedback analysis
Customer feedback is an immensely powerful tool for businesses that aim for growth. It provides true insight into what makes customers tick so businesses can improve...
CRM analytics: Unlocking growth through customer data analysis
What if you could understand how your customers are feeling, thinking, and how they perceive your business — without a crystal ball? Although it may sound impossible,...
How to use email segmentation to improve email marketing ROI
With the large number of marketing emails we receive from brands each day, it’s almost become a habit for us to ignore them unless they really stand out. So, what...
Email open rate: definition, formula, and tracking tips
347.3 billion emails will be sent and received every single day in 2023, and we’re on track to hit 361.6 billion by 2024. In a world of overflowing inboxes, email...
LionDesk pricing & CRM for real estate review
Customer relationship management (CRM) systems and their use cases have spread far and wide past sales and customer experience teams. LionDesk CRM is just one example of...
Copper CRM pricing review and alternatives
Pricing is one of the most important factors when choosing a CRM solution for your business — especially if you need buy-in from your organization’s...
monday.com vs Airtable: Which one comes out top?
Work management software provides businesses with an automated powerhouse for time-tracking, project management, and team communication. If you’ve been looking for...
Boost Your Revenue with Sales Analysis: Techniques and Tools Explained
Sales analysis is a crucial aspect of running a successful business. It involves studying data to understand how your products or services are performing and identify...
BANT: What you need to know to generate qualified leads
One way to ensure your company is targeting the right people is by using the BANT sales methodology. This sales framework can help your sales reps save time and money by...
Drip campaigns explained: Examples and tips
Keeping your brand top of mind with your target audience is half the battle in making sales. Whether you’re selling to existing customers or brand-new leads, you’ll...
How to track and report business sales revenue
Business owners are rarely just in it for the ride—they want to make money. That’s why tracking and reporting sales revenue is critical. This metric gives you an...
How to create a project initiation document and why
If you’re in the initiating stage of any project, you know how important planning your steps is. This is the point that you understand what you need to do, make sure...
What is an activity diagram? A complete guide with examples
Getting started on any new project can be a big undertaking. That’s why having a clear visual plan is critical for keeping everyone aligned. Activity diagrams are a...
How to structure your CRM data as your business grows
Staying organized with sales data can sometimes feel overwhelming as your business grows. That’s where a CRM comes into play. A CRM is all about organization and helps...
Tracking customer satisfaction: How to measure experience and loyalty
Your business may be doing everything right to craft memorable marketing campaigns and smooth sales processes, but if you’re only measuring customer satisfaction...
Project management tips for manufacturing projects
There are many moving parts involved in manufacturing. First, the manufacturing process itself is made up of different elements, such as sourcing materials, working with...