Chaviva Gordon-Bennett
Posts by this author
How to use AI for lead generation: 7 strategies to generate better leads
AI for lead generation transforms how sales teams work by automating research, scoring, and follow-up so reps...
10 benefits of email marketing that drive real ROI in 2026
While other channels compete for shrinking attention spans and rising ad costs, email keeps delivering...
15 best email newsletter software platforms for growing businesses
Most revenue teams send newsletters without knowing which ones actually close deals. When your email platform...
8 voice of the customer best practices to drive revenue growth
Your customers are telling you exactly what they need to close, renew, and expand — but only if you have...
CRM automation with AI predictive analytics: 7 workflows to improve forecasting and revenue growth
Revenue teams can finally move beyond gut-feel forecasting. According to Gartner, only 45% of sales leaders...
9 email marketing tips to increase conversions and revenue
Most email marketing advice focuses on what to send. The strategies that actually drive revenue focus on who...
HIPAA-compliant email explained: What healthcare marketers need to know
Healthcare marketing teams juggle patient appointment reminders, follow-ups, and re-engagement campaigns...
AI B2B lead generation: Build better pipelines with less manual work
AI B2B lead generation transforms how your team works by automating repetitive tasks like research, scoring,...
Lead generation forms that convert: Examples and best practices
A smart lead generation form turns anonymous website visitors into qualified sales conversations. It captures...
AI for customer retention: 11 proven strategies to reduce churn
Revenue teams that master retention grow faster than those chasing new logos. AI makes it possible to predict...
Best CRM for law firms: 14 tools to streamline intake and grow revenue
The best business development opportunities often hide in plain sight: a referral source that never got...
Best CRM for startups: 13 platforms that scale with your team
Your first CRM shapes how you sell for years. Pick the right one, and your team actually uses it: Deals move...
12 best deal tracking software platforms to close pipeline gaps
When late-stage deals go quiet and your forecast starts looking more hopeful than real, the culprit is...