monday.com reviews is our new blog where we provide the facts about different project management tools – no BS required. Read on for our analysis and opinions on the many tools out there. Enjoy! 😊
It’s fair to say that marketing, like so many other things in life, “ain’t what it used to be.”
Phones don’t have cords; a hashtag isn’t a pound sign, and your business needs more than a rolodex to grow.
Luckily, there are about a million tools out there to help you.
Including one of the leading marketing automation platforms on the market — Marketo. The big daddy of automation.
Of course, any marketing automation platform comes with a price tag (usually a pretty big one).
As a marketer you need to ask yourself, is Marketo worth it?
In this article we’ll break down Marketo’s offering, pricing, and plans. We’ll also compare its offering with monday.com — another leading platform in the marketing space.
What is Marketo?
Marketo is a marketing automation platform built to facilitate, manage, and track the success of your marketing campaigns.
In other words, this marketing automation system tracks the progress on your leads, right up until that first sale.
Here are some of Marketo’s capabilities.
- Plug and play integrations
- Advanced analytics
- A marketing data environment
- Automation
- Sales insights
While these are great features for an automation tool, Marketo does have some pieces missing from the marketing automation puzzle.
While it tracks individual marketing campaigns, it’s not as easy to look at all your projects in one place.
If you want to step back and take a look at the big picture, the best platform for your marketing team is monday.com.
monday.com tracks not only your leads, but progress on all other tasks as well. You can see at a glance where everyone is, not just with one project, but all of them at once.
You can view progress on tasks in any form you want: as a Gantt Chart, a Timeline, a Calendar, and multiple customizable views.
You can even compile the status on all marketing projects in one simple pie chart, a tidy visual that shows the percentage of projects that are finished, unfinished, or in progress.
What type of pricing plans does Marketo offer?
When done right, marketing automation can definitely be a great investment.
Most companies have found that the cost of marketing automation more than pays for itself in increased profits.
For that reason, more companies are shelling out money to pay for it. In fact, statistics show that 63% of marketers increased their budget for market automation in 2020.
If you’re considering paying for marketing automation, you will want to make sure that the price makes sense for what you hope to accomplish.
Once you get past the landing page, you’ll find that Marketo has 4 pricing tiers: Select, Prime, Ultimate, and Enterprise.
It’s important to consider these pricing tiers, along with the digital marketing services you can access with them, when deciding whether Marketo is right for you and your business.
The price of each plan varies depending on the number of marketing contracts you have and the size of your database. There is a basic cost at each level of pricing, but you might have to pay out more to unlock certain features or take advantage of customized solutions.
1. Select/Basic
This plan starts at $895 per month.
It comes with the basics, nothing more.
It’s really just one step up from the automated email and marketing automations that you might be using on your own for lead management.
The plan includes:
- Lead and account database
- Campaign and journey automation
- Scoring, routing and alerts
- Email marketing
- Event and webinar marketing
- Marketing calendar
- Campaign reporting and insights
- Attribution and ROI dashboards
2. Prime/Pro
The Prime/Pro plan Starts at $1,795 per month.
This is a plan that can work well if you want basic marketing software, plus the added AI streamlining and personalization.
The plan includes everything on the Basic plan, in addition to:
- Website retargeting
- Target account management
- Website personalization
- Predictive content
- Predictive audiences
- Advanced journey analytics
3. Ultimate/Elite
The Ultimate/Elite plan starts at $3,195 per month.
This plan focuses on Marketo’s reporting capabilities, using sales from every touchpoint to showcase your projected ROI.
It includes everything in the Pro plan, with these additions:
- Email deliverability
- Sandbox
- Premium multi-touch attribution
Marketo offers one more pricing tier, the Enterprise plan, which provides marketing software best suited for large teams based in different locations.
Pricing information for this tier is not readily available, but a representative can guide you through the process of coming up with an individualized pricing plan at this level of service.
Is Marketo the best project management software for you?
The answer to this question depends a great deal on what you are looking for.
As marketing automation software, Marketo might be worth the significant monthly cost.
But what if you could get the same great service — plus dozens of other features they don’t offer — with a more reasonably-priced platform?
Let’s take a look at monday.com.
What is monday.com?
monday.com is a complete Work OS — a project, marketing, and sales management software that provides your business with a digital workspace for collaboration. It’s a one-stop shop for planning and executing every step of each marketing campaign.
Here are just some of the ways you can use monday.com for marketing:
Automations
Automations in monday.com are simple but powerful. Once you set up a rule — also known as a recipe — you effectively cut out a mundane recurring marketing task. That leaves you with more bandwidth to handle bigger projects.
Conversions
monday.com’s handy lead management template gives you the power to view every one of your sales leads at every stage of the journey. At a glance, you can see which leads are hot, and which might not be as worthy of your time.
Customer support
monday.com provides 24-hour customer support via live chat. You can also find a number of helpful tutorials on their support page.
Integrations
monday.com integrates seamlessly with the marketing tools that you’re already using: Survey Monkey, Mailchimp, Facebook Ads, Hubspot, and many more.
It offers many other popular integrations too, including Microsoft Outlook and Dropbox.
Can I use monday.com for marketing automation?
The features available on monday.com make it the perfect choice for marketing automation.
One of the many great features that set monday.com apart is its customizable dashboards.
With monday.com, you can store all your data in one place and quickly generate summaries and reports about your marketing campaign.Plus, you can easily collaborate and push work out to your colleagues within that same space.
You can view your dashboards all at once to quickly make decisions about finding and nurturing marketing leads.
The variety of templates available on monday.com also work well for marketing automation.
The CRM template in particular allows you to quickly see where you’re at with every lead.
Here’s an example of what it looks like.
Just by visiting their landing page, you can find many other helpful marketing features. One of these is automation.
monday.com allows you to automate many of your marketing tasks, simply by creating a rule within the platform.
You can set it up so that certain actions are triggered automatically by certain events.
Another great feature of monday.com is its powerful and flexible integration with marketing apps you may already be using.
Although no Marketo integration is available as of yet, you can integrate monday.com seamlessly with SurveyMonkey, MailChimp, Facebook Ads, and many other popular marketing apps.
If these monday.com features intrigue you, take some time to learn about monday.com pricing.
Final thoughts
Marketo comes with some great features for lead nurturing, which may or may not be worth the price, depending on your marketing plan needs and your budget.
But if you’re looking for an affordable marketing automation solution that provides marketing automation in addition to an array of other capabilities, it’s worth looking into monday.com.
If you want to know more, check out the monday.com landing page or reach out to the monday.com team. We’ll be happy to get you going with the new software.
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