Email deliverability: What it is and how to improve inbox placement
Email engagement doesn’t start with an open or a click — it starts with whether your message ever lands in the inbox. Even the best email can’t perform if...
IT inventory management software comparison: top tools for 2026
Most teams mistakenly view IT inventory as merely counting laptops and licenses, but the reality is that your assets are the foundation of your entire service operation....
Best customer service portal software options for 2026
For too long, customer service has been stuck in a reactive loop of just closing tickets, treating every interaction as an isolated event. This outdated approach not...
Our favorite sales memes (so far) – Because selling is hard enough
Everyone in sales has that moment. Staring at a frozen dashboard. Updating the CRM at 10 PM. Explaining for the third time why the forecast is off. We’ve all been...
Email opt-in strategies for 2026 that actually work
An email list built on trust is one of the most valuable assets a business can own. It represents a direct line to your most engaged prospects and customers. The key to...
Send time optimization: Deliver emails when engagement peaks
Imagine sending an email that arrives at the exact moment a subscriber opens their inbox. It’s not luck — it’s send time optimization, an AI-powered...
Email marketing analytics: How to measure campaign success
Sending emails used to be a numbers game. The more you sent, the more you hoped would stick. But today, that approach wastes resources and alienates customers. To drive...
Cross-channel marketing: The complete playbook for 2026
Most teams run campaigns across email, social media, and more. But using many channels doesn’t guarantee a cohesive customer experience. When channels operate...
Email cadence: 15 data-driven tips for higher engagement
More emails don’t mean more engagement. In fact, sending too often can fatigue subscribers and hurt performance. The real differentiator isn’t volume — it’s...
Customer feedback loops: The smarter way to turn insights into growth
Many marketing teams believe collecting customer feedback is the goal. But insights often sit in a spreadsheet, disconnected from the teams that can use them. The real...
How to build an effective omnichannel strategy
Most marketing teams work across multiple channels — email, social, web, and more. But being everywhere isn’t the same as being connected. A true omnichannel...
ITSM best practices for a future-ready service desk in 2025
IT teams manage rising demand across hybrid work, expanding infrastructure, and higher expectations for fast, reliable support. Ticket volumes grow as more services move...
Lifecycle marketing: What successful brands are doing in 2026
For years, marketing success was measured by the next big campaign. A summer sale, a holiday promotion, a product launch. But customers now expect brands to understand...
Behavioral segmentation: 8 proven examples to boost campaign performance
For years, marketing has relied on targeting customers based on who they are, but knowing someone’s age or location doesn’t tell you if they’re ready...
What is double opt-in and why it matters in 2026
A bigger list doesn’t guarantee better results. What matters is having subscribers who choose to hear from you. Double opt-in — a simple 2-step signup process —...
12 top email automation platforms to try in 2026
Most teams use email automation to schedule newsletters. The best marketers use it to create intelligent conversations that turn first clicks into loyal customers. But...
Choosing the right AI inventory management software in 2026: features, benefits, and top solutions
AI plays a growing role in inventory operations, helping teams move from manual updates to smarter, data-driven planning. Many service teams still rely on manual...
6 top enterprise platforms in 2025: What you need to know
The biggest challenge for many enterprise teams is keeping work aligned across tools, departments, and priorities. When information lives in separate apps and...
Enterprise IT service management made simple for modern teams [2026]
Imagine a workplace where every request, whether for a new laptop, a benefits question, or a conference room booking, is handled with the same streamlined efficiency....
ITIL release management best practices for 2026 teams
Delivering new features should feel like a victory, not a risk. Yet for many teams, the final step of deploying changes is where things go wrong, leading to service...
ITIL configuration management: principles and best practices [2026]
Most service disruptions are not random events. They are the result of changes made without a full understanding of the systems involved. When your IT environment is a...