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CRM and sales
What is sales territory management A practical guide for 2026
CRM and sales

What is sales territory management? A practical guide for 2026

Sales territory management defines how accounts, leads, and opportunities are assigned across your sales team. Clear territory structures help revenue teams focus...

Stephanie Trovato | 13 min read

Marketing
What is human resource management 7 core functions 038 2026 trends
Marketing

What is human resource management? 7 core functions & 2026 trends

Your company just hired 50 new employees across three departments, but six months later, turnover hits 30% and productivity lags behind projections. Meanwhile, your top...

Sean O'Connor | 21 min read

Marketing
Event management everything you need for 2026
Marketing

Event management: everything you need for 2026

Imagine transforming a high-stakes client conference from a logistical puzzle into a strategic masterpiece. In just six months, you could be orchestrating an event for...

Sean O'Connor | 24 min read

Service management
Employee experience software top platforms transforming internal service 2026
Service management

Employee experience software: top platforms transforming internal service [2026]

Internal support shouldn’t feel like navigating a maze. Yet in many organizations, employees still juggle separate portals for IT, HR, facilities, and finance....

Sean O'Connor | 6 min read

Service management
The best IT Help desk software solutions for 2026 explored
Service management

The best IT Help desk software solutions for 2026 explored

IT support teams are moving beyond their reputation as reactive fix-it crews. Today, they are becoming strategic partners that actively support business growth. This...

Sean O'Connor | 23 min read

CRM and sales
360 customer view How to build a unified sales system in 2026
CRM and sales

360 customer view: How to build a unified sales system in 2026

Your sales rep walks into a renewal call feeling good about the account. The pipeline looks healthy. Then the customer brings up unresolved support tickets and a recent...

Stephanie Trovato | 15 min read

Marketing
B2B marketing in 2026 best strategies and channels explained
Marketing

B2B marketing in 2026: best strategies and channels explained

Your marketing team just delivered a brilliant campaign. The content resonated, the leads poured in, and sales seemed excited. But three months later, you’re...

Sean O'Connor | 22 min read

CRM and sales
CRM and sales

What is a sales plan in 2026? Everything revenue leaders need to know

Revenue targets remain abstract figures on a spreadsheet without a defined path to achieve them. That path is a sales plan. It serves as the blueprint teams follow to...

Sean O'Connor | 13 min read

CRM and sales
Customer acquisition strategy a proven system for scalable growth in 2026
CRM and sales

Customer acquisition strategy: a proven system for scalable growth in 2026

Many companies enter a new quarter with strong lead volume but uneven results. Pipelines look full, yet conversions stall. Follow-ups slip. Forecasts feel optimistic...

Sean O'Connor | 21 min read

Project management
Project management fundamentals for beginners a 2026 guide
Project management

Project management fundamentals for beginners: a 2026 guide

You get assigned to lead your first project, and suddenly everyone expects you to know what you’re doing. The timeline feels impossible, the budget seems tight,...

Sean O'Connor | 21 min read

CRM and sales
Lead scoring ruleshow to prioritize leads and boost sales in 2026
CRM and sales

Lead scoring rules:how to prioritize leads and boost sales in 2026

This month, a company receives 200 new leads. Half have generic company emails and downloaded only one whitepaper. The other half includes VPs at target companies who...

Sean O'Connor | 20 min read

CRM and sales
What are sales leads A practical guide to lead types and qualification in 2026
CRM and sales

What are sales leads? A practical guide to lead types and qualification in 2026

A sales team spends 20 minutes researching a “hot” prospect who downloaded a pricing guide only to discover the contact is a college student working on a class...

Sean O'Connor | 22 min read

CRM and sales
What is inside sales Essential skills and strategies to know for 2026
CRM and sales

What is inside sales? Essential skills and strategies to know for 2026

Sales teams can hit activity targets and still miss revenue goals. Calls get made, follow-ups go out, and meetings get booked, but deals stall, pipelines feel...

Sean O'Connor | 20 min read

Marketing
Marketing workflow explained how modern teams work in 2026
Marketing

Marketing workflow explained: how modern teams work in 2026

Marketing teams today don’t struggle with a lack of ideas, channels, or tools. They struggle with coordination. Campaigns span email, social media, content, paid ads,...

Sean O'Connor | 21 min read

Marketing
How to build a marketing persona a stepbystep guide for 2026
Marketing

How to build a marketing persona: a step-by-step guide for 2026

Many marketing campaigns fail for a simple reason: the audience definition is too broad. Targeting labels like “marketing managers at mid-sized companies” may look...

Sean O'Connor | 18 min read

Marketing
Marketing management the top skills and strategies you need for 2026
Marketing

Marketing management: the top skills and strategies you need for 2026

Your marketing team launches five campaigns this quarter. Two exceed expectations, one barely breaks even, and two completely miss the mark. Sound familiar? This...

Sean O'Connor | 24 min read

Marketing
Campaign management how to plan and optimize for 2026
Marketing

Campaign management: how to plan and optimize for 2026

Launching a marketing campaign can feel like a high-stakes performance. The creative looks sharp, messaging aligns with your audience, and budgets seem carefully...

Sean O'Connor | 17 min read

CRM and sales
CRM and sales

Achieve revenue growth: top sales methodologies for 2026

On every sales team, some reps consistently overperform while others struggle to keep pace. The difference often is not talent or effort. It is the lack of a shared...

Sean O'Connor | 15 min read

CRM and sales
Consumer insights guide 7 proven strategies for sales teams in 2026
CRM and sales

Consumer insights guide: 7 proven strategies for sales teams in 2026

While CRMs are overflowing with contact details and meeting notes, achieving predictable deal progression remains a struggle for most sales teams. The challenge...

Sean O'Connor | 16 min read

CRM and sales
CRM database building and optimizing in 2026
CRM and sales

CRM database: building and optimizing in 2026

Sales teams close deals, but where does all that customer information actually live? If the answer involves multiple spreadsheets, scattered email threads, and team...

Sean O'Connor | 11 min read

Project management
Precedence diagramming method PDM How to map dependencies and build realistic project schedules
Project management

Precedence diagramming method (PDM): How to map dependencies and build realistic project schedules

Your project plan looks solid on paper — until 3 weeks in, you discover the database team can’t start because legal is waiting on a security audit that’s...

Chaviva Gordon-Bennett | 17 min read

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