You’ve built a strong sales team, refined your pitch, and invested in lead generation… but it doesn’t translate into leads. The culprit? Your pricing process. When sales reps are stuck manually building quotes, second-guessing discounts, or waiting days for approval, deals stall. Inconsistent pricing erodes customer trust and chips away at your margins, while your team loses time they should spend closing deals.
Modern pricing software transforms this chaos into a competitive advantage by automating workflows and delivering data-backed insights that help your team price with confidence. When these capabilities live inside monday CRM, your team gains the alignment and speed needed to win more deals, faster.
In this guide, we’ll cover everything you need to know: the differenttypes of pricing software, their core benefits, and a complete implementation roadmap. We’ll also review the top solutions so you can choose the right fit for your team and start closing deals with clarity and control.
What is pricing software
Pricing software is a strategic platform that helps you set, manage, and optimize prices using data and automation. It analyzes market data, ensures pricing consistency across channels, and establishes a single source of truth so your organization can adapt swiftly to market shifts.
When integrated directly into monday CRM, these pricing insights empower your entire sales process. Your team gains full context within their existing workflow, enabling them to build winning quotes that close larger deals faster, with total visibility and control over their pipeline.
Types of pricing software
Pricing software is not a one-size-fits-all solution; it encompasses several distinct categories, each designed for specific business scenarios. Understanding these options is crucial for equipping your team to move faster and price smarter, giving them the assurance needed to convert every opportunity into a win.
Pricing analytics software
Pricing analytics software digs into your sales data to show you what customers actually pa, and what they’re willing to pay. Instead of guessing, your reps get clear insights that help them set prices that protect margins and win deals.
Real-time pricing solutions
Markets move fast, and your pricing needs to keep up. Real-time pricing solutions automatically adjust your prices based on what’s happening right now; whether that’s a spike in demand or a competitor dropping their rates. You’re always competitive and ready to close deals, without spending hours manually updating spreadsheets.
CPQ software
Complex deals should not impede your team’s momentum, and this is where CPQ (Configure, Price, Quote) software excels. It automates the entire quoting process, which eliminates errors and liberates representatives to focus on building client relationships. With monday CRM, these capabilities are integrated directly into your workflow, ensuring every quote is generated quickly, accurately, and professionally.
Competitive pricing intelligence
Consider this platform your team’s eyes and ears on the market, keeping you a step ahead of the competition. These platforms automatically monitor competitor pricing and identify opportunities, enabling proactive adjustments rather than reactive ones. The strategic advantage comes from knowing precisely when and how to make your next move.
Revenue management platforms
For businesses managing limited inventory or time-sensitive offers, revenue management platforms are transformative. They assist in balancing pricing with demand to ensure you are maximizing the value of every sale. The ultimate goal extends beyond securing the highest price; it is about executing a long-term strategy to achieve the highest possible total revenue.
Essential features of price management platforms
The most effective price management platforms do more than just track numbers; they actively enhance a sales team’s performance. The right solution should feel less like an additional piece of software and more like a distinct competitive advantage, providing your reps with the focus and confidence to win more deals.
Real-time pricing intelligence
Imagine your team consistently having the sharpest, most competitive price at their fingertips, adjusted instantly to market shifts without any manual intervention. This level of consistency across every channel – from your website to a direct sales call ≠ builds significant trust with customers and removes last-minute pricing friction.
Automated pricing rules and workflows
The true power is unlocked when you automate routine work by setting pricing rules that protect your margins while your team focuses on building relationships. Automated workflows eliminate manual quote generation, reduce errors, and ensure every price aligns with your strategy; freeing your reps to do what they do best: sell.
Unified CRM integration
This is where monday CRM excels, integrating all that pricing intelligence directly into your sales pipeline to give your team a single, powerful view of every customer and every deal. When pricing lives inside your CRM, your team gains the context and control needed to close deals faster, without using disconnected tools.
Try monday CRMBenefits of pricing solutions for revenue teams
Adopting a dedicated pricing solution fundamentally transforms how your revenue team performs, giving them the tools and confidence to close more deals, faster. Here’s how the right platform drives measurable impact:
- Unified pricing strategy: When the entire sales process resides in one platform, everyone operates from the same playbook, fostering the alignment and confidence needed to close deals faster and more effectively.
- Eliminate costly errors: Powerful automation removes pricing inconsistencies and manual busywork, freeing your reps to concentrate on what they do best: cultivating relationships and identifying new opportunities.
- Data-driven decision making: With all your sales data centralized in monday CRM, you gain the visibility to react instantly to market shifts and make decisions that maximize each deal’s potential, empowering your team to consistently exceed their targets together.
“There’s probably about a 70% increase in efficiency in regards to the admin tasks that were removed and automated, which is a huge win for us.“
Kyle Dorman | Department Manager - Operations, Ray White
"monday CRM helps us make sure the right people have immediate visibility into the information they need so we're not wasting time."
Luca Pope | Global Client Solutions Manager at Black Mountain
“In a couple of weeks, all of the team members were using monday CRM fully. The automations and the many integrations, make monday CRM the best CRM in the market right now.”
Nuno Godinho | CIO at VelvHow to select the best pricing software
Selecting the right pricing software means finding a solution that integrates seamlessly into your team’s daily workflow. The best platforms should:
- Automate tedious processes so your team can focus on building relationships and closing deals
- Eliminate copy-paste and double-entry that slow progress and kill momentum
- Provide a single source of truth that empowers your team to advance deals with confidence
This is where monday CRM demonstrates its value. The platform adapts to your unique sales process, not the other way around. By centralizing everything from lead management to quoting in one place, you gain complete visibility and control, empowering your team to close deals faster than ever.
Top pricing software for small business and enterprise
The ideal pricing platform unifies your team and streamlines workflows. It’s not just about features but delivering the clarity and control needed to move deals forward with confidence.
You’ll find plenty of options, from simple quote builders to enterprise systems. The key is finding a platform your team will actually use every day, one that matches your unique goals and workflow.
| Platform | Best for | Key features | Integration strength |
|---|---|---|---|
| monday CRM | All-in-one pricing & CRM for all business sizes | Centralized pricing, workflow automation, custom dashboards | Native integrations, open API |
| Salesforce CPQ | Complex B2B sales with configurable products | Advanced CPQ, approval workflows, robust rule engine | Deep Salesforce ecosystem |
| HubSpot Sales Hub | Growing businesses needing basic pricing & quotes | Quote management, sales/marketing integration | Strong with HubSpot tools |
| Pricefx | Enterprise price optimization | Advanced analytics, scalable architecture | API-driven, ERP connectors |
| Vendavo | Manufacturing & distribution, complex B2B | Industry-specific features, margin optimization | ERP & CRM integrations |
monday CRM
monday CRM transforms sales management by combining it with complete customer relationship management in one unified platform. The solution is built for sales teams who need to streamline their entire process, from lead capture to quoting, while maintaining full visibility into their customer relationships. With its intuitive interface and powerful automation capabilities, monday CRM helps eliminate the need for multiple disconnected tools.
Example:
monday CRM helps sales teams streamline their entire sales pipeline, from lead management to deal tracking. For teams on Pro and Enterprise plans, it also offers integrated tools to create, manage, and track quotes and invoices directly within the platform, keeping all customer context in one place.
Key features:
- Integrated quotes and invoices that pull customer data directly from CRM records (Pro and Enterprise plans)
- Customizable templates with company branding and automated pricing structures (Pro and Enterprise plans)
- Centralized quote management board with full tracking and pipeline visibility (Pro and Enterprise plans)
Pricing:
- Free: $0 for up to 2 users – Basic contact & lead management
- Basic: $12/seat/month (billed annually) – 1,000 contacts & deals, basic CRM features
- Standard: $17/seat/month (billed annually) – 10,000 contacts & deals, email integration, AI tools, 250 automations/month
- Pro: $28/seat/month (billed annually) – Unlimited contacts, quotes & invoices, sales forecasting, 25,000 automations/month
- Enterprise: Custom pricing – Advanced analytics, enterprise security, HIPAA compliance, 250,000 automations/month
Prices shown are for annual billing; monthly billing is also available. A minimum of 3 users is required for paid plans. A 14-day free trial is available.
Why it stands out:
- Seamlessly integrates pricing management (on Pro plans and above) with complete customer lifecycle management
- Eliminates data silos by centralizing quotes (Pro+), customer information, and sales activities
- Offers enterprise-scale automation without requiring deep technical expertise
Advanced AI features
- AI-powered email generation and content creation for personalized customer communications
- Automated data enrichment that pulls prospect information and updates customer profiles
- AI notetaker for meeting transcription and intelligent summaries that inform pricing decisions
- Note: Availability of specific AI features may vary by plan or require an add-on.
Automations
- No-code automation recipes that trigger quote generation based on deal stage progression (Pro and Enterprise plans)
- Tiered automation capabilities, from 250 actions/month (Standard) up to 250,000 actions/month (Enterprise)
- Pre-built workflows that automatically update pricing based on customer segments and deal values (Pro and Enterprise plans)
Integrations
- Native two-way email integration with Gmail and Outlook for seamless communication
- API access for custom integrations with existing pricing and financial systems
- Direct connections to popular business tools including Google Calendar and accounting platforms
Pricing software features (Pro & Enterprise plans)
- Template-based quote generation that ensures consistent pricing across all customer interactions
- Automated invoice creation that streamlines the entire sales-to-payment process
- Centralized pricing data management that provides complete visibility into quote performance and conversion rates
Salesforce CPQ
Salesforce CPQ delivers comprehensive configure-price-quote automation for complex B2B sales processes. The platform specializes in handling intricate pricing rules and approval workflows within the Salesforce ecosystem, making it ideal for enterprises with configurable products and subscription models.
Use case:
Salesforce CPQ automates complex quoting processes for businesses selling configurable products with intricate pricing structures and approval workflows.
Key features:
- Multi-dimensional quoting for subscription-based products with pricing across different time dimensions
- Advanced pricing methods including cost-plus-markup, block pricing, and percent of total calculations
- Guided selling functionality that helps sales reps navigate complex product configurations
Pricing:
Pricing information is not publicly available and requires contacting Salesforce sales representatives for custom quotes based on specific business requirements.
Considerations:
- Currently in “End-of-Sale” status, meaning it’s no longer available to new customers as Salesforce transitions to Revenue Cloud
- Steep learning curve and complex implementation requiring specialized expertise and extensive training for administrators and end-users
HubSpot Sales Hub
HubSpot Sales Hub delivers comprehensive sales automation and CRM capabilities designed to streamline your entire sales process from prospecting to closing. The platform specializes in inbound sales methodology with AI-powered tools, making it particularly strong for growing businesses that want marketing and sales alignment in one unified system.
Use case:
HubSpot Sales Hub excels at supporting inbound sales processes with integrated quoting, payment collection, and customer relationship management all within a single platform.
Key features:
- Configure, price, quote (CPQ) functionality to create and send professional quotes (advanced, AI-powered features require the Commerce Hub add-on)
- Integrated payment processing through Stripe and HubSpot Payments for seamless quote-to-cash workflows (available in select regions, primarily the U.S.)
- Comprehensive sales automation including email sequences, meeting scheduling, and deal pipeline management
Pricing:
- Free: $0/month with basic deal tracking and meeting scheduling
- Starter: $15-20/month per seat with automated outreach and instant payment collection
- Professional: $100/month per seat with advanced automation, forecasting, and coaching tools (plus $1,500 onboarding fee)
- Enterprise: $150/month per seat with conversation intelligence and custom objects (plus $3,500 onboarding fee)
Considerations:
- Native quoting tools can be restrictive for businesses with complex product configurations or dynamic pricing models.
- Advanced, AI-powered CPQ features require purchasing the separate Commerce Hub, which increases the overall cost for teams needing sophisticated capabilities.
Pricefx
Pricefx delivers cloud-native pricing optimization software powered by AI to help enterprise businesses maximize margins and close better deals. The platform specializes in end-to-end pricing lifecycle management, making it ideal for complex B2B organizations in manufacturing, distribution, and chemicals industries.
Use case:
Pricefx helps enterprise businesses optimize their entire pricing strategy through AI-powered analytics, price management, and CPQ capabilities that deliver an average margin improvement of 8.4% within the first 12 months.
Key features:
- PricingAI with 125+ AI agents: Deploy ready-made artificial intelligence tools to identify profit leaks and revenue opportunities across your pricing strategy
- Plan, Price, Profit framework: Comprehensive approach covering price analysis, strategy setting, and profitability optimization through integrated modules
- Real-time pricing capabilities: Make instant price updates and run simulations to respond quickly to market changes and competitive pressures
Pricing:
- Implementation costs: $100,000 to $1.5 million per project depending on workflow complexity and integration requirements
- Annual subscription: $100,000 to $3.5 million per year based on Revenue Under Management (RUM) or Annual Revenue Managed (ARM)
- Premium support and accelerators: Additional costs for advanced technical support and premium implementation tools
Considerations:
- Steep learning curve for advanced features may require additional training and support resources
- Complex implementations often need expert assistance from implementation partners, potentially extending project timelines
Vendavo
Vendavo delivers AI-powered price optimization and management software built for complex B2B manufacturing and distribution companies. The platform combines deep industry expertise with advanced analytics to help enterprise organizations transform their pricing strategies and maximize profitability, establishing itself as a market leader in B2B commerce.
Use case:
Vendavo helps large B2B enterprises in manufacturing and distribution optimize pricing strategies across complex product portfolios while managing deals, rebates, and customer-specific pricing with AI-driven insights.
Key features:
- Pricepoint price management: Centralized platform for managing global pricing, local price lists, and transfer prices with real-time ERP integration
- Deal Price Optimizer: AI-powered tool that analyzes historical transaction data to recommend optimal deal-specific pricing based on customer willingness to pay
- Intelligent CPQ: Streamlined configure-price-quote solution for complex products with integrated pricing guidance to ensure profitability
Pricing:
Vendavo does not publicly disclose specific pricing information on its website. Prospective customers must contact Vendavo directly or schedule a demo to receive detailed pricing information tailored to their business needs.
Considerations:
- Implementation can be complex and time-consuming, requiring significant change management efforts to achieve smooth integration with existing enterprise systems
- The software is primarily designed for pricing professionals rather than frontline sales teams, which may impact user adoption across the organization
5 steps to implement pricing software successfully
A successful software implementation starts with a clear, strategic plan. When you break it down into focused steps, you turn complexity into confidence and align everyone toward closing more deals, faster.
Here’s your roadmap to get pricing software up and running, and working hard for your team from day one.
Step 1: Define your pricing strategy
Start by defining what success looks like. Set clear goals around target margins and the competitive advantages you want to leverage. Such clarity ensures every part of your system supports your core business objectives and helps your team win.
Step 2: Map current processes
Document how your team currently handles quotes, approvals, and pricing decisions. Identify every manual task, bottleneck, and communication gap that slows you down. This map becomes your blueprint for building a faster, streamlined workflow that eliminates friction and gives reps more time to sell.
Step 3: Configure your system
Build your operational playbook directly inside monday CRM. Set up automated approvals, integrate essential tools, and design dashboards that give you the visibility you need. The platform’s flexibility lets you create powerful workflows without technical expertise, automating communication while giving you the control to adapt as you grow.
Step 4: Train your team
Show each team member exactly how the new system simplifies their job and helps them hit their targets. Make training hands-on and practical. Identify team champions who can provide peer support and build momentum. Successful adoption is about creating a culture where everyone feels empowered to contribute.
Step 5: Optimize performance
Launch is just the beginning. Use monday CRM’s dashboards to monitor key metrics, gather feedback, and spot opportunities to make your sales engine even more efficient. Regularly review what’s working, make data-driven adjustments, and keep your team aligned and confident; ready to consistently outperform the competition.
3 pricing software trends transforming 2026
AI-powered dynamic pricing
Pricing is no longer static. AI-driven platforms now analyze market conditions, competitor moves, and customer behavior in real-time to recommend optimal prices automatically. This means your team can adjust quotes on the fly based on actual demand signals, not gut feelings, giving you the agility to stay competitive and protect margins without manual intervention.
Unified pricing inside your CRM
The days of juggling separate pricing tools are over. Modern teams are consolidating pricing intelligence directly into their CRM, creating a single source of truth that eliminates context-switching and data silos. When pricing lives where your team already works, they gain the visibility and control needed to build winning quotes faster and without leaving their workflow.
Value-based pricing automation
Forward-thinking sales teams are moving beyond cost-plus models to pricing strategies that reflect true customer value. Automated systems now factor in customer segments, deal size, and historical win rates to suggest prices that maximize both conversion and profitability. This shift enables proposals that resonate because they’re backed by real data, helping your team sell with complete confidence and close more deals at better margins.
Try monday CRMTransform your pricing strategy with monday CRM
Don’t let fragmented data and manual processes hold back your revenue potential. A winning pricing strategy demands more than just the right numbers; it requires total clarity and confidence across your team.
monday CRM consolidates all your pricing workflows, customer history, and deal data into one central workspace. By automating approvals and centralizing communication, your team gains the visibility and control needed to close deals with confidence and drive revenue growth, together.
Frequently asked questions about pricing software
How long does pricing software implementation typically take?
The time it takes to implement pricing software generally takes 3-6 months, though the timeline depends on your system's complexity and data migration needs. Simpler solutions can go live in a few weeks, while platforms with extensive customizations require more time.
What is the typical ROI for pricing software investments?
Most businesses see a positive ROI within 6-12 months through improved profit margins and fewer pricing errors. Teams also report significant time savings from automated quote generation, freeing them up to focus on selling.
Can pricing software handle multi-currency pricing strategies?
Yes, modern platforms manage multi-currency pricing with automatic exchange rate updates and region-specific rules. This ensures your global pricing is both consistent and locally relevant.
How does pricing software integrate with existing CRM systems?
Pricing software connects to your CRM using APIs that sync customer data and quote information in real-time. Integrating with a flexible platform like monday CRM gives your team instant access to current pricing right where they work.
What security features protect sensitive pricing data?
Leading platforms protect data with enterprise-grade features like encryption, role-based access controls, and detailed audit trails. These tools give you complete control and visibility over who can access sensitive pricing information.
How do pricing platforms handle complex product configurations?
They use CPQ (Configure, Price, Quote) functionality to manage complex product bundles and dynamic pricing. This system automates accurate quotes for any configuration, turning complexity into a competitive advantage.