About this template

Media Finance Management CRM Template tracks budgets, approvals, and profitability by project or client. Audit-ready dashboards and variance alerts keep finances on course.

What’s included

Boards

Accounts Board - The Accounts board is designed to streamline the management of client accounts by providing crucial details such as industry, employee count, and headquarters location. This board helps finance managers keep track of all client interactions and deal progress through mirrored columns. For instance, the 'Deals' column shows the ongoing deals associated with each account, allowing for efficient tracking of financial engagements and client relationships.
Leads Board - This board is essential for tracking potential clients and their progression through the sales funnel. With columns like 'Status,' 'Last interaction,' and 'Active sequences,' finance managers can monitor the conversion rates and identify which leads are most promising. The 'Create a contact' button simplifies the process of adding new contacts, ensuring that no lead is overlooked.
Contacts Board - The Contacts board centralizes all information regarding individuals associated with various accounts and deals. This board helps finance managers maintain up-to-date contact information, prioritize interactions, and track the value of deals linked to each contact. Columns like 'Priority' and 'Comments' enable detailed notes and follow-ups, ensuring that important communications are not missed.
Deals Board - The Deals board is crucial for tracking the financial aspects of each deal, from initial stages to closing. With columns for 'Stage,' 'Deal Value,' 'Close Probability,' and 'Forecast Value,' finance managers can forecast revenue, assess the likelihood of closing deals, and allocate resources accordingly. The 'Quotes & Invoices' column, although unsupported, highlights the importance of integrating financial documents into deal tracking.
Press Releases Board - This board helps manage the distribution and approval process of press releases. Finance managers can track the 'Approval Status,' 'Release Date,' and 'Engagement Metrics' to ensure that press releases are distributed timely and their impact is measured. This board aids in aligning media outreach efforts with financial planning and budgeting.
Media Orders Board - The Media Orders board is designed to manage all media purchasing activities. By tracking 'Order Date,' 'Media Type,' 'Vendor,' and 'Cost,' finance managers can oversee the budget allocated to media orders and ensure that approvals are in place. The 'Approval Status' column is particularly useful for maintaining control over expenditures and ensuring compliance with financial policies.

Dashboards & Reports

Annual Target - This dashboard allows Finance Managers in the media industry to monitor the yearly financial performance against set targets, ensuring long-term revenue goals are met and identifying any shortfalls early.
Monthly Target - Helps in tracking monthly revenue goals, enabling Finance Managers to adjust strategies promptly to meet short-term financial objectives and maintain a steady cash flow.
Average Deal Value - Provides insights into the average revenue generated per deal, allowing Finance Managers to assess the effectiveness of their pricing strategies and identify opportunities for upselling or optimizing deal structures.
Active deals - Forecasted Revenue - Enables Finance Managers to forecast future revenue based on active deals in the pipeline, supporting accurate financial planning and resource allocation.
Deal status distribution - Offers a visual representation of the various stages of deals, helping Finance Managers understand progress and identify potential bottlenecks in the sales process.
Actual Revenue by Month (Deals won) - Tracks the actual revenue generated from won deals on a monthly basis, providing a clear picture of financial performance and helping in reconciliation with forecasted figures.
Pipeline conversion - Measures the success rate of converting leads into deals, providing Finance Managers with insights into the effectiveness of the sales pipeline and potential areas for improvement.
Activity tracker - Monitors the activities of sales reps, ensuring that efforts are aligned with revenue goals and highlighting areas where additional support may be needed.
Forecasted Revenue by month - Projects monthly revenue based on current pipeline data, aiding Finance Managers in financial planning and budgeting.
Forecasted Revenue by Stage - Breaks down forecasted revenue by deal stage, allowing Finance Managers to pinpoint which stages contribute most to revenue and where to focus efforts for improvement.
Deals Stages by Rep - Tracks deal progression by individual sales reps, enabling Finance Managers to assess performance at a granular level and provide targeted coaching or incentives.
Deal Progress based on Month Added - Analyzes the progress of deals added in each month, helping Finance Managers understand the velocity of deal closure and its impact on monthly revenue.

Automations

When new email arrives → Notify item subscribers with a message - Ensures Finance Managers are immediately aware of incoming communications related to deals, facilitating timely responses and decision-making.
When an email is opened → Notify item subscribers with a message - Alerts Finance Managers when a client or lead engages with communication, allowing them to track engagement and plan follow-up actions.
When 'Create a contact' is clicked → Move the item to the Contacts board - Streamlines the organization of contacts, ensuring Finance Managers have up-to-date information for financial analysis and relationship management.
When an lead is created → Set its status to 'New Lead' - Automatically categorizes new leads, helping Finance Managers track potential revenue opportunities and maintain an organized pipeline.
When an activity/email is created in Emails & Activities → Update the 'Last interaction' date - Keeps interaction records current, enabling Finance Managers to monitor engagement frequency and maintain accurate records for financial forecasting.

Frequently asked questions

How can this template help me track advertising spend across multiple channels?

This template includes dedicated boards and columns to track advertising expenses by channel, campaign, and time period, providing a comprehensive overview of your spend.

Can this CRM template assist in managing and forecasting budgets for media projects?

Yes, the template features budget management tools that allow you to set, track, and forecast budgets for various media projects, ensuring financial control and strategic planning.

How does this template support financial reporting specific to the media industry?

The template includes customizable financial reporting tools that cater to the unique needs of the media industry, such as detailed spend analysis, ROI calculations, and profitability reports by project or client.

Can I use this template to ensure compliance with media industry financial regulations?

Absolutely, the template is designed to help you maintain compliance with industry-specific financial regulations through accurate record-keeping, audit trails, and automated reminders for compliance deadlines.

How can this CRM template help me analyze ROI from different media campaigns?

The template provides ROI analysis tools that allow you to measure the effectiveness of different media campaigns by comparing revenue generated against the cost incurred, helping you make data-driven decisions.

Does this template allow for tracking of client billing and payments?

Yes, the template includes features for tracking client billing cycles, invoicing, and payment statuses, ensuring timely collections and accurate financial records.

How can this CRM template assist in managing financial data for multiple media clients?

The template offers organized boards for each client, allowing you to manage and analyze financial data separately, ensuring a clear view of each client's financial performance and requirements.

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