You’ve likely spent countless resources hiring, training, and equipping your sales reps for success, but without a sales tracker, you may be leaving your company’s company’s growth and profitability to chance.

A sales tracker software can help you gather useful insights that’ll make your team even stronger.

In this article, we’ll show you how sales tracking software can help you properly forecast your sales and verify your sales team is doing everything right.

Up first, reviewing its definition.

What is a sales tracker?

Visibility helps sales teams make better decisions. A sales tracker provides that visibility by helping you monitor and analyze all the moving parts of your sales process. This can help streamline your sales strategy.

At its core, sales tracking comes down to inputting raw information and gathering insights you can use to enhance your performance.

Along with holding emails, call logs, client notes, and more, other key benefits include:

  • Capturing and tracking leads
  • Visualizing your sales pipeline
  • Storing and managing your contact information
  • Tracking all client and internal communications
  • Gathering insights and reporting

The benefits go on, and so does your return on investment. Sales tracking software acts like a magnifying glass for your sales funnel and activities. It shows you what’s working and what needs attention.

With it, you’ll gain a better understanding of which sales reps are performing, who needs a helping hand, and how your sales pipeline fares at any given moment.

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Why is a sales tracker important to your organization’s sales strategy?

Setting clear goals and making decisions through a strategic lens seems like a no-brainer, but sometimes the daily whirlwind of activities and obstacles can cloud your vision.

A sales tracker can act as your source of truth. It ultimately holds the keys to the data you’ve gathered and your success. At a glance, a sales tracker can show a sale’s stage, its priority, close probability, deal value, contact information, and more, helping you save time:

Tracking your sales pipeline in monday.com gives you a quick glance of the most important information from sales stage to priority and even deal value.

Beyond the obvious benefits, sales tracking also:

  • Enables the streamlining of the sales process by giving your sales team more structure.
  • Facilitates more accurate sales forecasting by keeping all information current and relevant.
  • Provides greater visibility to sales leaders because everyone has shared visibility of boards, reports, and dashboards.
  • Helps prioritize sales leads and activity with columns that designate priority, probability, deal size, and engagement.

Once your business gets a taste of what a sales tracker provides, you won’t want to go back to manually tracking data. With that in mind, let’s look at some essential sales tracker features.

Important features of a great sales tracker

The sales tracker you choose for your sales team matters more than you think.

If you pick the wrong one and have to switch later, that could mean lost data, lost revenue, and lots of manual work.

All of that’s easily avoidable if you pick a sales tracker that carries its weight, scales alongside your business, and makes sales tracking feel easy.

To help you along the way, we’ve outlined a few “must-have” features to look for when purchasing sales tracking software:

Mobility

When picking any app to improve your organization, it’s important to lead with mobility.

Sales reps can work from anywhere now. They’re working from home, the road, co-working spaces, and coffee shops all over the world. Naturally, they need a solution that’s cloud-based and provides mobile options.

Tracking sales is a full-time job and since we're on the go more than ever you need a solution like monday.com that goes with you.

If a customer calls, they shouldn’t have to run back to the office to get the data they need. It should be available on their mobile device, tablet, or laptop.

A Work Operating System (Work OS) like monday.com provides that flexibility. You can track all your data across all devices, and it syncs in real-time, so you never have to worry about whether or not your data is accurate and up to date.

Integrations

Proper sales enablement typically means your team uses the best software available on the market, so they’re more effective at closing deals. That could mean Zoom integrations for product demos, LinkedIn for prospecting, and Slack for internal communication. monday.com integrates with all three and then some.

An added layer of connectivity between your sales tracker and other software solutions saves your business time and money.

With monday.com, there’s no need to hire admins to transfer data. Your sales team remains connected throughout their workflow. The right suite of integrations will speed up everything you do and make sales tracking feel effortless.

Automation

According to monday.com research, 38% of workers say they could save up to five hours each week by automating their repetitive tasks.

[rwitter]When picking sales tracker software for your business, it should come with automation that enables your sales professionals to ditch the admin work and focus on what they do best.[/twitter]

Sales automation is a game-changer, and monday.com has plenty of it to go around.

You can mark a deal closed-won and have it automatically send a notification to the onboarding team to reach out and schedule a kick-off meeting. Marking a deal closed-lost can set a reminder to follow up in six months to see if anything’s changed. The possibilities are endless.

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Activity tracking

Organizations today are jockeying to bring live SDR conversations into the qualification process again. With more live sales calls, your sales team needs a way to keep up with the high sales volume.

Your sales tracker hold the keys to all client communication along with internal communication so you always have the most up-to-date information.

monday.com makes it easy to track all communications ranging from cold calls and emails to meetings and more in one easily accessible place.

Each salesperson benefits from real-time collaboration and insights about their personal pipeline. Every sales manager gets real-time data and reporting so they can stay on top of daily sales, monthly reporting, and quarterly trends.

Data visualization options

Every team and individual brings their own style to their day-to-day, and the sales tracking software should accommodate that.

monday.com lets you build your unique workflow into the software and pull analytics for sales forecasts or run sales reports you need.

The sales dashboards provide a constant presentation of everything that’s important to your sales team and sales leaders, and it does it in real-time.

monday.com provides the standard board view that works for most people, but it also lets you transform your data to other views such as:

  • Calendar view, which shows you key customer dates, reminders, scheduled events, meeting invitations, and more.
  • Kanban, which manages work with visual cards that focus on incremental change and empowering everyone to lead their day with intention.
  • Map view, which displays your customer location trends and helps you make more informed decisions.

monday.com loves providing colorful and creative visuals for your data and has many options available.

How monday.com leads the charge

Over 100,000 teams trust monday.com for sales tracking, project management, marketing management, and others, connecting their departments like never before.

Some other features that make monday.com the no-brainer choice for sales tracking include:

  • Next-level security that keeps your customer data safe and secure from malicious intent.
  • Advanced reporting so you can effortlessly track sales activities, and your sales team gets insights that make it easier to close deals and get their message out there.
  • Resource management so you know exactly what’s on your sales professional’s plate and where you may need to shift resources around.
  • 24/7 software support that makes your sales team feel supported and ready to tackle whatever comes their way.

The sales tracker you choose should make life easier for your sales team and feel flexible enough to adapt to what makes your organization unique.

Here at monday.com, we believe we’ve built something that’s guaranteed to transform the way your business tracks its sales pipeline.

Charting your next move

Empowering your team with monday.com’s sales tracking capabilities puts you back in the driver’s seat. You’ll have the sales data you need to make better decisions and feel closer than ever to your sales goals.

It also gives you peace of mind that your team is using the best possible platform for the job that is flexible, mobile, and rich with insights.

Try out our free sales tracking templates —They’re pre-built to maximize ease of use and provide value in a matter of minutes.

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