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CRM and Sales

Why a sales tracker is essential to your sales operations

Rebecca Wojno 9 min read
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You’ve likely spent countless resources hiring, training, and equipping your sales reps for success. But without a sales tracker, you may be leaving your company’s company’s growth and profitability to chance.

A sales tracker software is a crucial tool to gather useful insights that’ll strengthen your team.

In this article, we’ll show you how sales tracking software can help you properly forecast your sales, what features a good sales tracker needs, and how to pick the right sales tracker for your company.

Up first, reviewing its definition.

What is a sales tracker?

A sales tracker is a tool that provides visibility by helping you monitor and analyze all the moving parts of your sales process. Visibility, in turn helps sales teams make better decisions and can help streamline your sales strategy.

Along with holding emails, call logs, client notes, and more, other key benefits of a sales tracker include:

  • Capturing and tracking leads
  • Visualizing your sales pipeline
  • Storing and managing your contact information
  • Tracking all client and internal communications
  • Gathering insights and reporting

The benefits go on, and so does your return on investment. A Sales tracking software acts as a magnifying glass for your sales funnel and activities. It shows you what’s working and what needs attention.

With it, you’ll gain a better understanding of which sales reps are performing, who needs a helping hand, and how your sales pipeline fares at any given moment.

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Why is a sales tracker important to your organization’s sales strategy?

Setting clear goals and making decisions through a strategic lens seems like a no-brainer, but sometimes the daily whirlwind of activities and obstacles can cloud your vision.

A sales tracker can act as your source of truth. It ultimately holds the keys to the data you’ve gathered and your success. At a glance, a sales tracker can show a sale’s stage, its priority, close probability, deal value, contact information, and more, helping you save time:

Tracking your sales pipeline in gives you a quick glance of the most important information from sales stage to priority and even deal value.

Beyond the obvious benefits, sales tracking also:

  • Enables the streamlining of the sales process by giving your sales team more structure.
  • Facilitates more accurate sales forecasting by keeping all information current and relevant.
  • Provides greater visibility to sales leaders because everyone has shared visibility of boards, reports, and dashboards.
  • Helps prioritize sales leads and activity with columns that designate priority, probability, deal size, and engagement.

Once your business gets a taste of what a sales tracker provides, you won’t want to go back to manually tracking data. With that in mind, let’s look at some essential sales tracker features.

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5 Important features of a great sales tracker

The sales tracker you choose for your sales team matters more than you think.

If you pick the wrong one and have to switch later, that could mean lost data, lost revenue, and lots of manual work.

All of that’s easily avoidable if you pick a sales tracker that carries its weight, scales alongside your business, and makes sales tracking feel easy.

To help you along the way, we’ve outlined a few “must-have” features to look for when purchasing sales tracking software:

1. Mobility

When picking any app to improve your organization, it’s important to lead with mobility.

Sales reps can work from anywhere now. They’re working from home, the road, co-working spaces, and coffee shops all over the world. Naturally, they need a solution that’s cloud-based and provides mobile options.

sales tracking shown on a mobile device.

If a customer calls, they shouldn’t have to run back to the office to get the data they need. It should be available on their mobile device, tablet, or laptop. For mobile, you use mobile sales enablement software for best results. 

A Work Operating System (Work OS) like provides that flexibility. You can track all your data across all devices, and it syncs in real-time, so you never have to worry about whether or not your data is accurate and up to date.

2. Integrations

Proper sales enablement typically means your team uses the best software available on the market, so they’re more effective at closing deals. That could mean Zoom integrations for product demos, LinkedIn for prospecting, and Slack for internal communication. integrates with all three and then some.

An added layer of connectivity between your sales tracker and other software solutions saves your business time and money.

With, there’s no need to hire admins to transfer data. Your sales team remains connected throughout their workflow. The right suite of CRM integrations will speed up everything you do and make sales tracking feel effortless.

3. Automations

According to research, 38% of workers say they could save up to five hours each week by automating their repetitive tasks.

Sales automation is a game-changer, and has plenty of it to go around.

You can mark a deal closed-won and have it automatically send a notification to the onboarding team to reach out and schedule a kick-off meeting. Marking a deal closed-lost can set a reminder to follow up in six months to see if anything’s changed. The possibilities are endless.

4. Activity tracking

Organizations today are jockeying to bring live SDR conversations into the qualification process again. With more live sales calls, your sales team needs a way to keep up with the high sales volume.

text says " manage all client communication in one place: emails, meetings, calls and more, all at your fingertips along with graphic demonstrating these features. makes it easy to track all communications ranging from cold calls and emails to meetings and more in one easily accessible place.

Each salesperson benefits from real-time collaboration and insights about their personal pipeline. Every sales manager gets real-time data and reporting so they can stay on top of daily sales, monthly reporting, and quarterly trends.

5. Data visualization options

Every team and individual brings their own style to their day-to-day, and the sales tracking software should accommodate that. lets you build your unique workflow into the crm software and pull analytics for sales forecasts or run sales reports you need.

The sales dashboards provide a constant presentation of everything that’s important to your sales team and sales leaders, and it does it in real-time. provides the standard board view that works for most people, but it also lets you transform your data to other views such as:

  • Calendar view, which shows you key customer dates, reminders, scheduled events, meeting invitations, and more.
  • Kanban, which manages work with visual cards that focus on incremental change and empowering everyone to lead their day with intention.
  • Map view, which displays your customer location trends and helps you make more informed decisions. loves providing colorful and creative visuals for your data and has many options available.

How leads the charge

Over 100,000 teams trust for sales tracking, project management, marketing management, and others, connecting their departments like never before.

Some other features that make the no-brainer choice for sales tracking include:

  • Next-level security that keeps your customer data safe and secure from malicious intent.
  • Advanced CRM reporting so you can effortlessly track sales activities, and your sales team gets insights that make it easier to close deals and get their message out there.
  • Resource management so you know exactly what’s on your sales professional’s plate and where you may need to shift resources around.
  • 24/7 software support that makes your sales team feel supported and ready to tackle whatever comes their way.

The sales tracker you choose should make life easier for your sales team and feel flexible enough to adapt to what makes your organization unique.

Here at, we believe we’ve built something that’s guaranteed to transform the way your business tracks its sales pipeline.

Frequently asked questions

1. How do you keep track of sales in Excel?

To create a sales tracker in Excel, follow these four steps :

Step 1: Create a dataset of products for sales

Step 2: Make a dynamic sales tracker for a list of products

Step 3: Create pivot tables for your sales tracker

Step 4: Generate a dynamic report on your sales tracker

Keeping track of sales in Excel, however, can be a bit complicated. The Work OS can help you easily create a sales tracker and visualize your goals. Getting started couldn’t be farther from complicated, check out all our use our sales templates here.

2.  How do you keep track of sales calls? makes keeping track of all sales calls a breeze. You can log notes from meetings and phone calls to keep track of your evolving relationships. All notes are internal, meaning that only you and your teammates can see them.

To log a note, click on the “Add activity” button in the upper left corner of the app home screen. Then click “Note” from the menu and start writing. To further simplify the way you keep track of your sales calls, we’ve even created a call log template.

3. How do small businesses keep track of sales?

Some people mistakenly think sales tracking CRM tools are just for large businesses, which couldn’t be farther from the truth. An easy-to-use CRM like allows businesses of any size to track and visualize their sales so they can best reach their goals.

Charting your next move

Empowering your team with’s sales tracking capabilities puts you back in the driver’s seat. You’ll have the sales data you need to make better decisions and feel closer than ever to your sales goals.

It also gives you peace of mind that your team is using the best possible platform for the job that is flexible, mobile, and rich with insights.


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Rebecca is a writer and marketer using her experience to create sharp copy, engaging blogs and thought-leadership pieces. Raised in Columbus, OH, Rebecca now lives in Tel Aviv, where she enjoys the best beaches and bananas you can find.
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