Also known as lead management systems, lead tracking software helps small businesses and large enterprises alike to qualify leads, perform analysis, and ultimately nurture them in order to move them through the sales pipeline. Here are some of the top features you should look for in an effective lead tracking software:
- Customizable dashboards to help you track progress and analyze data in real time
- Automations to simplify lead tracking by adding automatic reminders to contact clients based upon the phase in your sales cycle
- Integrations to easily consolidate data from a variety of apps you already use, so you can easily track every interaction your company has with a lead