Chaviva Gordon-Bennett
Posts by this author
Drip campaigns: How to build automated email sequences that drive revenue
The most successful marketing teams are turning automated drip campaigns into predictable revenue engines. By...
How to prepare a sales budget: 6 steps to accurate forecasts
Preparing a sales budget means translating your revenue goals into specific, measurable sales targets based...
What is CRM reporting? Definition, key reports, and AI examples
What if you could transform your CRM data into clear, actionable insights that predict revenue outcomes with...
Customer education strategy: 5 steps to improve product adoption
Customer education strategy transforms how customers experience your product, turning initial excitement into...
Target account selling methodology: 6-step framework for predictable revenue
What if your sales team could boost win rates by 20-40% and close bigger deals by focusing on fewer,...
Sales pipeline report examples and the metrics that matter
Your sales team reviews the pipeline every week, but can you confidently say which deals will actually close...
How to increase customer lifetime value with your CRM in 2026
Your sales team closes deals consistently, but imagine turning each win into predictable, expanding revenue...
What is data enrichment? Definition, types, process, and sales benefits
Your sales rep just spent 20 minutes researching a single prospect — LinkedIn for the job title, company...
How to improve customer satisfaction: 8 proven strategies for revenue teams
Customer satisfaction is your most powerful revenue driver. When customers feel valued and supported, they...
B2B demand generation strategies: 9 proven tactics for real pipeline
Your sales team hits their numbers and marketing generates leads, but the pipeline tells a different story:...
Why should I invest in a premium CRM? Business case, pricing, and ROI
Your sales team closed 73% of their forecasted deals last quarter, but those missed opportunities represent...
How to build customer loyalty: 7 data-driven strategies for revenue teams
Your sales team closed a great quarter, and now it’s time to turn those wins into lasting partnerships....
B2B sales tips: 9 proven ways to increase deal sizes in 2026
Imagine closing a $200K deal in half the time it typically takes to close $50K — for a company with a...