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The perfect mission statement template to guide your company

Zoe Averbuch 9 min read
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You may have a clear vision of your company’s mission and vision, but your employees and clients need to see it, too. Whether you run a fresh startup or an established business, a mission statement serves as a central message to help employees rally around a common goal and excite consumers about investing with your brand. Using a mission statement template gives you a simple framework to ensure you incorporate key elements into your statement.

This article walks you through mission statement templates to help you write an effective company mission statement. We’ll also provide a mission statement template to get you started with this unifying task. Before we jump into examples, we’ll start from the beginning and outline the purpose of a mission statement and the value it can bring.

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What is a mission statement template?

A mission statement template is a customizable framework that lets you break down the key elements of a mission statement. It helps you think of ideas you might not consider and brainstorm keywords to include in your mission statement. Every mission statement is unique, representing what sets each organization apart, but they all include concise ideas that condense the company’s overall purpose into a simple statement that’s easy to include in elevator pitches, about us pages, or social media profiles.

It includes sections for information such as your company’s purpose, products, and services to help you pull out key ideas and phrases.

Though it’s more obvious why companies need a mission statement, it may feel less clear how a template is a stronger alternative to pen and paper, a whiteboard, or an online doc. To help ascertain a template’s value, we’ll quickly go over some of its benefits.

The benefits creating your mission statement from a template

A mission statement template helps focus your attention on the important elements and ideas you should include in a company mission. The structured format keeps those ideas organized and makes them easier to reference as you refine your statement.

With the data saved in the template, you can revisit it as your company grows or shifts directions to update your mission statement.

A template can also provide an opportunity for every member of your team to provide input as you write a mission statement.

They can follow your thought process and understand how you arrived at the concepts included in a mission statement draft. That collaboration lets others expand on your ideas to create an accurate mission statement that encompasses the core ideals of your organization.

Your business structure and purpose can affect the way you create your mission statement. Looking into a variety of existing templates helps you choose the best one for your needs. To make it even simpler to understand what to include in your mission statement, we’ll provide a few ideas.

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What are some examples of mission statement templates?

When choosing a mission statement template, consider what type of organization you run and your goals for creating the mission statement. Mission statements can be as important for nonprofits or individuals as they are for businesses, which is why templates exist for various scenarios. Let’s check out a few examples.

Business mission statement template

Business mission statement templates help you explain your company, breaking down what it does and helping teams articulate the why behind the products or services it provides. The resulting statement can help you attract new employees, inspire current employees, and connect with potential customers.

Nonprofit mission statement template

A nonprofit mission statement template focuses on how your nonprofit helps the community. It encourages you to explore the purpose of your nonprofit organization with a focus on the group or groups it serves and what you do for them. Completing a nonprofit mission statement template helps you create messaging that aligns employees with your target population’s needs or engage in fundraising or awareness campaigns.

Personal mission statement template

Personal mission statement templates focus on an individual’s mission, helping them define professional values and goals. As a leader, completing a personal mission statement can help you better understand your leadership style and align your personal mission to your organization’s mission. This type of template also works as an exercise for individuals at all levels to encourage them to think about their goals and values and how they relate to career paths or current life situations.

Of course, setting your mission down in writing is only the first step in pointing yourself or your organization toward the right goals and efforts. Creating and working on your mission statement on a Work OS can help you maintain alignment with goals at all levels and in every task. To help you start creating your mission statement right away, has a template that helps small companies, enterprises, and freelancers alike form their statement. Let’s check out how the template can specifically help you.

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What makes the mission statement template different’s free mission statement template helps you create a unified message about your mission by:

  • Providing a framework: A clear format guides you through each step of creating your mission statement. This takes the guesswork out of compiling useful information that might be important for your company’s mission.
  • Encouraging collaboration: With all of your mission statement information in one location that’s easy to share, you can collaborate and brainstorm as a team to think through the mission statement carefully.
  • Saving ideas in one spot: Company missions can evolve over time, so consolidating the information into one template makes it easy to look back on when you want to review your mission statement. offers customizable templates that work seamlessly with Google Sheets to give you more control over your data. Once you add your mission statement data to the templates, you can share it among your team members through’s Work OS, who can then access that data whenever they need it.

Your mission statement guides your company’s direction and activities, but it focuses only on a high-level view of what you do. Pairing it with other tools and templates to drill down to the details can help you develop a well-rounded strategy for making decisions and growing your company.

Mission statement template in table form from

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Templates you can use alongside the mission statement template

Your mission statement is one part of your overall strategy for running and growing your business. Related templates help you expand upon the mission statement, creating more detailed guidance and plans of action.

Strategic plan template

A strategic plan template helps you define your goals and identify specific actions to help achieve those goals. It’s an internal document that helps employees understand how to help the company achieve its goals. Your company’s mission statement is an integral part of developing goals that align with your overall direction.

Business plan template

Our business plan template lets you enter vision statements and objectives, overviews of products and services, marketing strategies, and other crucial parts of a business plan. While a mission statement provides a general overview of the company’s purpose, a business plan goes into more detail to guide operational decisions and help your company grow.

Statement of work template

With our statement of work template, you can document details of a specific project. A statement of work typically includes the scope, timeline, deliverables, activities, and other key details about a project. A standard template offers consistency across all projects — ensuring better communication that can drive efficiencies. The detailed documentation also helps you evaluate projects to ensure they align with your mission statement.

We’ve gone over its definition, why mission statement templates are helpful, and provided some example templates to help you get started, but to provide even more insight into mission statements, we’ll address a few commonly asked questions.

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Mission statement FAQs

What is an example of a mission statement?

An example mission statement for a fictional salon could look something like this: “Main Street Salon’s mission is to provide trendy, customized cut and color services and stellar customer service for men and women. We use high-quality natural products to help our clients achieve healthy hair without sacrificing style.”

What are three things a mission statement should have?

A mission statement explains:

  • What your company does
  • How you do what you do
  • Why it’s important — or who it helps

How do you write a powerful mission statement?

An effective mission statement should set your company apart from competitors that offer similar products or services. Use best practices when ideating and writing your mission statement, including:

  • Gathering feedback and ideas from other
  • Choosing your words carefully to reflect core values and personality
  • Considering emotional elements that may resonate with your target audience
  • Being concise without limiting the scope of what you want to do

Clarify your company’s mission with

A mission statement helps guide your company with a core message for employees and consumers. Our mission statement template breaks down the process into easier steps so you can quickly develop a powerful statement and refer back to it as you’re planning, making changes, or growing.

Whether you’re a startup, nonprofit, or established business, makes it easy to tune into your mission with our customizable mission statement template.

Zoe is a New Jersey native gone Telavivian and marketing fanatic. On a typical day, you can find her writing about the latest in tech whilst making her 10th cup of coffee.
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