monday reviews is our latest blog series where we provide the facts about different project management tools—no BS and no hyperbole needed. Keep scrolling for our analysis and to learn more about all the project management tools out there. Enjoy! 😊
There are some choices in life that are very clear.
Standing in line at the bank vs. doing your banking online. Going to the Bahamas for vacation vs. going to the grocery store on Saturday morning. Cookies vs. vegetables.
But some choices are far more complex. Choosing a CRM platform is one of them.
Pipedrive and Hubspot CRM are 2 popular options that you might be considering. But which of them is better for your needs? Are they really your only choices?
In this article, we’ll give you a complete breakdown of the strengths and weaknesses of Hubspot Sales and CRM and Pipedrive. We’ll also show you which tool might work best for the specific needs of your company.
Hubspot vs. Pipedrive: at a glance
In this section, you’ll get a quick overview of Hubspot and Pipedrive, specifically, what each tool offers at various pricing points.
What does Hubspot CRM offer?
Hubspot offers an array of features to support sales and customer management. Some features are free, but you can unlock others at various pricing points.
Here are a few of them.
- Marketing automation
- Meeting scheduling
- Customer feedback
- Advanced CRM capabilities
How much does Hubspot CRM cost?
Hubspot’s pricing tiers range from $45 a month for a Starter plan, all the way up to $1200 a month for the top tier of service, the Enterprise plan.
The advanced Hubspot CRM features can only be unlocked at the higher pricing points.
Free Hubspot CRM tools include:
- Contact website activity
- Task and activity management
- Ad management
- Conversations inbox
- Company and deal tracking
Here is a partial list of each CRM tool available at higher price points:
- Simple automation
- Tracking goals
- Monitoring your deal pipeline
- Managing teams
- Quote-based workflows
- Reporting dashboard
As a basis for comparison, monday.com unleashes an array of great features at the most basic pricing tier, such as:
- Over 200 customizable templates
- Unlimited boards
- Unlimited free users and viewers
- Android and iOS apps
- The ability to create a dashboard based on one board
You can customize this dashboard to look any way you want. Here’s an example of what your board might look like if you customized to look at rates of employee satisfaction.
What does Pipedrive offer?
Although its pricing structure is a bit different, Pipedrive offers many of the same features as Hubspot.
Here are some of the more notable features of Pipedrive:
- Customizable pipelines
- Contact and organization management
- Integration with OneDrive and Google Drive
- Activity reminder notifications
- Activity reports
How much does Pipedrive cost?
Unlike Hubspot, Pipedrive does not provide any free services. But you can opt for a free trial for any pricing tier.
Once the free trial is over, the monthly cost of using Pipedrive ranges from $12.50 on the Essential plan to $99.00 on the Enterprise plan.
Each of Pipedrive’s 4 pricing tiers differ in the types of services you can access. But there are some features universally available through Pipedrive regardless of which plan you choose.
They are:
- Integration with over 150 different apps
- Compatibility with both iOS and Android mobile devices
- GDPR-compliance
- US and EU data centers
- 24/7 customer support via live chat and email
- Open API
monday.com offers similar features on its basic pricing plan. But it also has plenty of cool features you don’t get from Pipedrive’s basic plan, such as 2-factor identification and the use of hashtags to organize your boards:
3 essential variables of a CRM system
Let’s take a look at how Pipedrive and the Hubspot marketing platform perform critical CRM tasks. We’ll throw in another platform — monday.com — to aid in your comparison shopping.
Workflow automation
Automations are a great CRM feature to help you cut out repetitive tasks so you can focus on other things. This ability has become so essential that 31%of companies have fully automated at least part of their pipeline management.
How Hubspot handles it
Hubspot has some basic automations available for free, but you have to pay more to use more significant CRM workflow automations.
How Pipedrive handles it
Pipedrive offers AI-powered workflow automations mostly related to the sales process and inbound marketing, rather than full life-cycle customer relationship management.
How monday.com handles it
monday.com allows powerful and intuitive automations for all CRM and inbound marketing tasks. You can set these up within the platform by formulating a recipe, in which a particular event automatically triggers an action.
Integrations
The best CRM software allows you to integrate your other tools and email so that you can monitor communication and contact without switching between different apps.
Here is a visual explaining why integrations are such a critical component of success.
Hubspot on integrations
Hubspot offers free integration of Hubspot contacts with Gmail. You can integrate your Hubspot contacts with Outlook as an add-on starting at $5 a month. It offers about 500 other integrations, including the most popular social media apps, most of which come as add-ons that you pay extra for.
Pipedrive on integrations
Pipedrive offers a free integration with Gmail and about 150 other popular apps (including Zoho) on its low-priced Starter plan.
monday.com integrations
monday.com allows powerful integrations with most popular apps including Gmail, Outlook, and Microsoft Teams.
Lead generation
The ability to filter through sales leads and pass them along to the right people is an important feature of a professional plan for simple CRM.
It helps you track leads through the sales cycle, making it less likely that they will fall through the cracks.
Hubspot on lead generation
One of Hubspot’s biggest strengths is the free features you can access for lead generation, such as automated forms, emails, and ads. More advanced solutions are available at higher pricing points.
Pipedrive on lead generation
Pipedrive’s LeadBooster add-on ($39 a month) comes with specialized AI capabilities for lead generation.
monday.com on lead generation
monday.com offers a customized lead generation template, which makes it easy for you to track the progress on every lead in one convenient space.
Hubspot vs Pipedrive: which one is right for your business?
As you can tell by now, both Hubspot and Pipedrive offer a limited array of the features essential to simple CRM.
Hubspot is a decent choice for small businesses with a limited budget, especially because of the availability of free features. It’s difficult to grow with Hubspot, however, because as you expand and need features beyond the free ones, the cost can become prohibitive.
Pipedrive has some helpful features too. However, it is generally considered a good platform for managing your sales pipeline, rather than CRM, as you can tell from its slogan: “Designed to keep you selling.”
If you want a full array of features to manage both CRM and sales within one convenient workspace, your best bet is monday.com.
For example, check out this easy-to-use CRM board to track incoming and active leads. In monday.com, a board like this one is simple to set up, and gives you everything you need for both sales and CRM in one handy view.
monday.com: the best of both worlds?
If you haven’t considered monday.com as a CRM solution, now is the time.
Here’s how monday.com performs on all the critical aspects of CRM.
Automations
You can automate all your routine CRM tasks within monday.com without writing a line of code, ever.All you have to do is set up a series of events that are automatically triggered within the workspace.
You do this by setting up a “recipe,” which looks something like this:
Once this automation recipe is put in place, it happens every time you need it to, without a second thought.
Integrations
All your CRM software and tools can be accessed easily within the monday.com workspace.
Besides email, monday.com allows integrations with a wide variety of popular CRM-related apps including Salesforce, Zendesk, and Copper (plus many more).
It also integrates nicely with social media apps like LinkedIn and Facebook Ads.
Lead management template
monday.com offers a large menu of templates, each of which can be customized to use exactly the way you want them, whether you’re a large company or a small business.
One of these is the lead management template, which makes it easy for you to track every lead as it gets filtered through to different people on your team.
Once you start using it, it looks something like this:
Make the right decision for your team
Unlike other choices in life, the choice of Hubspot vs Pipedrive is not simple.
Both platforms offer features that can benefit a small company or a large one, depending on your budget, and your goals.
But monday.com offers all the features you need for CRM with the scalability to grow with your business as needed and a price tag that won’t break the bank.
With this in mind, the choice becomes much easier.
Get in touch with the sales team at monday.com today to find out what they can do for you.
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