A nonprofit CRM (constituent relationship management) tool helps organizations understand and manage all relationships with their donors. CRM software is used by nonprofit organizations to manage the interaction between nonprofits and constituencies such as contributors, volunteers, and members. Nonprofit CRM software assists organizations in attracting and retaining individuals who are willing contribute financially or volunteer for the group. This program is mostly used by nonprofit personnel who are in charge of retention, outreach, marketing, public relations, or fundraising. The software is used by managers to measure the effectiveness of their promotional efforts and to determine the amount of engagement of their participants in different events.
To track donations, this software interfaces with bookkeeping or payment systems. The platform also acts as a donor management system, organizing data, identifying trends, and making appropriate recommendations to build donor relationships for the potential of future donations. Collaboration with other technology systems for nonprofit organizations, such as grant administration or fundraising, is also critical. When these functions are not available in the CRM system, integration with other marketing and advertising solutions is required.
What is CRM in fundraising?
Non-profit CRM software is incredibly beneficial to non-profits as it helps them raise funds and manage everything from data to contact, donors, and other supporters. It’s one central location to access all data that can be used to maximize donor relationships. Users can track incoming donations and store information on current donors.
One of the first features that your fundraising CRM should offer is the ability to streamline the information that you have on your donors. Having all of the information on your donors will make it significantly easier for you to find your information in one place, making the application process of this data to your fundraising tactics much easier.
The majority of non-profit organizations only include data that donors add to their submissions into their profiles in a CRM. In some cases, some people will go a step further which includes the donation amount. This can be viewed as a great way to construct donor profiles, there’s a lot more that can be done.
What to look for in a CRM for non-profit
A non-profit CRM solution will be able to help users keep track of all donor data for easy access when needed. Using the right CRM can help non-profits reduce the stress and aggravation of missing information, all while saving time and resources. In order to get the full benefits of a CRM for non-profits, it is important to get the right one that suits the needs of your organization. As such, there are certain features that need to be considered:
1. Task automation
By using the right CRM system, users can save hours every week with task automation. Tedious tasks that take time and resources can be done without much thought thanks to the intuitive features of CRM systems like monday.com.
2. Data storage and access
As mentioned before, aggravation is a common side effect of not being able to quickly and easily access information when needed. Whether you have a big or small organization, it is important to be able to store and access donor information on a whim. A CRM system will not only store all necessary data but provide easy access in times of crisis. This makes everyone’s job easier and reduces the aggravation factor by 100%.
3. Contact records and task reminders
In order to increase your donor base, it’s important to keep track of the necessary information and build relationships. With a good CRM platform, you can keep up to date with all your donors as they grow and manage the relationships with current and potential donors. A CRM system helps make relationship management easier and helps streamline the process of reaching out to new contacts.
All contact profiles will be saved to help you access every interaction you have with a donor. Information stored includes things like how much someone donated and the date of the last donation. It also allows users to see what emails have been sent to whom, set reminders to contact donors, and much more. It takes the stress out of relationship building, giving you more time to run your organization.
4. Analytics and reporting
Of course, no CRM system is complete without analytics and reporting features. Your company likely has a lot of data and without a CRM system; this data is spread over several different platforms, which is less than ideal. With a CRM platform, everything is stored in one convenient location, allowing you to gain actionable insights and analytics about your donors and use this information for future growth and development.
Other features should also include:
- Management, creation, and tracking tools for marketing campaigns.
- The managements of profile data and contributions made by donors.
- The inclusion of lead management functions to prioritize marketing actions.
Raise money via your fundraising CRM
By having your fundraising CRM integrated with your online fundraising, you can get a lot more work done in a shorter timeframe. Being able to create event registrations, peer-to-peer fundraising, and online donation pages by integrating your online fundraising with your CRM. If your online donation pages are hosted by the same software company as your CRM, new donor data is stored to a new donor account in your donor database automatically. For example, if your fundraising CRM is connected with your peer-to-peer donation sites, it will be much easier to maintain information about new contributors and also donor relationships.
Peer-to-peer fundraising allows your supporters to set up fundraising sites and raise funds on your behalf through their internet networks. As a result, when a new donor contributes to a supporter’s funding page, the relationship between the two contributors is immediately saved. Furthermore, you may utilize your CRM’s donor data to income filter your contributors and identify who is qualified for matching donations. Matching gifts are philanthropic contributions made by a firm to match an employee’s contribution.
Choosing the best CRM for nonprofits
It’s important to remember that each non-profit is unique. In that case, the best CRM for non-profits would be one that has all the features and integrations needed to help your organization run smoothly. There are numerous factors to consider when choosing a CRM system, so consider the results you want from the platform and how long your team will take to adapt to this new form of working.
You will also need to consider things like cost and expected ROI. To get the most bang for your buck, monday.com features everything your non-profit organization needs for donor data and relationship building. Not only will this CRM system help you achieve your objectives, but it’s easy to use and incredibly convenient. monday.com is an easy-to-use platform to maximize your non-profit social impact by simplifying processes and data storage and collection in one place. With monday.com, you can:
Meet your fundraising goals faster: A fundraising CRM allows you to plan, track and launch fundraising campaigns with ease. Engage with your donors, get insights into trends, and create targeted campaigns to appeal to your donor base.
Recruit, schedule, and engage volunteers: Easily organize and coordinate volunteers and plan strategic ways to reach out to interested parties. Create a positive volunteer experience that increases retention and benefits the organization in the long run.
End-to-end project management: This feature can help you manage day-to-day operations, as well as ad hoc projects like event planning, marketing campaigns, outreach, and more. monday.com helps everyone align on the same goals and collaborate in the most effective ways.
Centralize your operations in one intuitive platform: With monday.com, you will have the tools and resources to better manage your organization, save time and money and make the most social impact within communities. monday.com is the ideal non-profit CRM as it adapts to your needs. This includes non-profits like social welfare, education, environmental, arts & culture, animal welfare, disaster relief, food insecurity, community development and upliftment, human rights, youth development, and more.
Track information: Your non-profit CRM is much more than a directory of donors. You can track not just information about your contributors, but also information about your gifts and how they benefit to your cause. Ensure your campaign CRM allows your organization to monitor all data about each individual gift. For example, ensure that you may include the method of donation, the donation amount, the deductible tax amount for each donation, the donation contributor, and so on.
Other features include:
User-friendly and easy to onboard: Getting started with monday.com is easy and requires no technical experience. Anyone can do it. There is no training involved as the CRM is a highly intuitive and visual platform. Once set up, organizations can enjoy a wealth of community resources, responsive customer support, and various best practice techniques to help you get on your way.
Project and operation management: Plan, track, and measure your non-profit efforts. With the monday.com CRM, you can track food deliveries and donated supplies, stay on top of your task list or projects, create seamless workflows, automate processes, and monitor your impact as you go through powerful live-data dashboards.
monday.com fundraising CRM
When it comes to constructing donor profiles, you can take it a step further. With monday.com you can maximize donor relationships with a dedicated CRM that seamlessly manages and reports on all donor data, contact and donation details, related activities, and more:
- Relationships: Keep track of the relationships that the donors have with each other along with the organizations. This is necessary as you might want to save specific data, for instance, that one of your donors holds an executive position in a non-profit organization.
- Donor Documents: Ensure that external documents such as Word documents, PDF files, Excel sheets, and so on are stored. This makes finding information that pertains to a specific donor is easy to find.
- Donor profiles: A donor profile in the CRM includes contact details, upcoming and past events, donations summary, programs, files, activity log, updates, and more.
- Segmented Donor Groups: Track and save demographic data of donors in each profile that’s dedicated to each one. This will allow you to group certain donors into a specific area, which makes it easier to set up an event in that region.
- Integrations: The CRM integrates with Gmail, Outlook, Excel, Google Calendar, Google Drive, and Mailchimp.
Having all of this information in one place makes the process easier and much more efficient when it comes to getting the information to that’s needed to plan your fundraising events. Use monday.com to maximize your non-profit impact, generate social change and simplify operations.
Create your custom CRM software today with monday.com.