Just over a year ago, we revamped our partner program to better align with the needs of our rapidly growing ecosystem and ensure that we’re empowering our partners to reach their full potential.
One of the key changes in this restructuring included introducing a CRM specialization framework: an opportunity for Solution Partners to earn a product specialization badge through product-specific requirements and unlock even more benefits and an additional revenue stream.
Today, we’re excited to build on this groundwork by introducing two new frameworks for our partner ecosystem: AI and Service specialization frameworks.
But before we get into these new specializations, let’s take a step back and recap the CRM specialization and all the traction it’s seen over the last year – and how its success inspired us to further expand the specialization frameworks we offer to our ecosystem partners.
Looking back: where specializations started
As we continued our evolution into the multi-product company that we are today, we realized internally there was an even greater opportunity for partners to be positioned inside monday and in front of customers as specific product experts, and to ensure that partners are focused on products that are key to our strategy.
With that, the CRM specialization framework was launched to better identify and promote our top CRM Partners globally. Since launch, there’s been incredible adoption and growth. In 2024, our Specialist Partners contributed 50% of the Channel CRM ARR, and they are our leading partners of CRM partner-sourced ARR and largest CRM deals. Today, we have 40 CRM Partner Specialists globally – more than double year-over-year – including Workiflow, Carbonweb, Eligeo, Ability Ops, Orange Dot, Evero, tiilt.io, Tryve, Omnitas, Blinno, Upstream, FullCRM, Cloudcache Consulting, Sypsoft, and simplifica.biz.
Our CRM Specialist partners are also pioneering innovative initiatives, from building vertical and industry-specific solutions – from healthcare to construction and real estate management – within monday CRM to hiring dedicated CRM sellers in their monday practice and hosting CRM events and meet-ups.
The success of this launch reinforced the importance of specializations for everyone in our partner ecosystem:
- For our ecosystem partners, specializations create an additional revenue stream by giving partners a new product to sell. Additionally, they provide a clear path to differentiation, better visibility, and potential lead prioritization, as well as foster growth within the partner program.
- And for us at monday, product specializations play a key role in bolstering our position as a multi-product platform, adding more value for joint customers, and ensuring partners are focused on products that are key to our strategy.
- For our joint customers, they make it even easier to categorize and surface partners based on proven competencies and across specific verticals, and ensure quality delivery by verifying and validating a partner’s capabilities in specific areas.
monday.com’s new specializations
With the success of the CRM specialization and the continued expansion of our multi-product offerings, expanding our specialization frameworks to better validate our leading partners in products beyond CRM was a no-brainer.
Additionally, this year alone, monday unveiled our AI vision and several new AI capabilities, and we want to ensure we’re giving partners a chance to seize the incredible opportunity to reimagine how work gets done with AI. Introducing an AI specialization framework allows partners to position and validate themselves as AI experts and consultants, and better help joint customers successfully implement AI within their organizations.
Let’s dive more into both of our new specialization frameworks, including their benefits and requirements:
AI: The AI specialization framework is earned by solution partners who are leading AI consulting and implementation among joint customers globally.
- Requirements: In order to earn the AI specialization badge, partners are measured on AI deals and AI account adoption.
- Benefits: Partners who earn the AI specialization obtain a public badge in monday’s Partner Directory, receive dedicated enablement and access to AI product teams, gain lead priority for AI transformation services for ADP partners, and are eligible for extra MDF.
Service: The Service specialization framework recognizes partners who are Service product experts, with proven quality delivery to joint customers.
- Requirements: Partners earn the Service specialization badge based on selling large monday service deals, an ARR threshold for the service product, compilation of dedicated sales and a certification around Monday service.
- Benefits: Partners who earn the Service specialization obtain a public badge in monday’s Partner Directory, receive dedicated enablement and access to product teams, gain priority in leads and project distribution for ADP partners, and are eligible for extra MDF.
monday.com’s partner program is already distinguished by its flexible tiering, multi-revenue opportunities, and incredible level of support compared to other partner programs – and any partners who invest their time in monday’s Partner Ecosystem and commit to earning a Product specialization will receive even more hands-on support from monday in return.
Partners have the opportunity to receive Product specializations during bi-annual Tiering windows in January and July if they have fulfilled the requirements over the previous 12 months before the Tiering window.
These new frameworks ensure our standout partners across key products are recognized and promoted based on their proven competencies. To view the full list of benefits and requirements for each, please visit our partnerships landing page.
Stay tuned for more exciting updates on monday’s Partner Ecosystem!
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