Email cadence: 15 data-driven tips for higher engagement
More emails don’t mean more engagement. In fact, sending too often can fatigue subscribers and hurt...
Customer feedback loops: The smarter way to turn insights into growth
Many marketing teams believe collecting customer feedback is the goal. But insights often sit in a...
How to build an effective omnichannel strategy
Most marketing teams work across multiple channels — email, social, web, and more. But being everywhere...
Lifecycle marketing: What successful brands are doing in 2026
For years, marketing success was measured by the next big campaign. A summer sale, a holiday promotion, a...
Behavioral segmentation: 8 proven examples to boost campaign performance
For years, marketing has relied on targeting customers based on who they are, but knowing someone’s age...
What is double opt-in and why it matters in 2026
A bigger list doesn’t guarantee better results. What matters is having subscribers who choose to hear from...
12 top email automation platforms to try in 2026
Most teams use email automation to schedule newsletters. The best marketers use it to create intelligent...
How to create an effective personalization strategy
Your customers scroll past generic marketing messages dozens of times a day. They’ve been trained by...
Target audience: The key to campaigns that convert
Most marketing budgets are wasted. Not because the creative is bad or the channel is wrong, but because...
How to build an email marketing strategy that works
Many marketing teams measure email success by open rates and list growth. But these metrics often fail to...
Email sequences that deliver results: Strategies and best practices
Use these automated email sequences to nurture, engage, and convert leads into paying customers