Well-rounded marketing plans could address SEO, content development, email outreach, social media marketing, lead management, and more.
As technology advances, you can stay competitive with digital marketing software that takes the guesswork and stress out of the marketing process.
Not all marketing software will work for your company. How do you know which marketing automation solution you should buy?
This article will give you an in-depth look at different pieces of marketing software that can help you streamline your marketing processes and grow your business. These solutions could make a huge difference in remaining relevant and being marketing masters.
Why do you need marketing software?
Marketing software can help you simplify and automate marketing at all stages of the process, simplifying and saving time for all.
That’s why the marketing software business is booming. It has been estimated that the industry will be worth $14.15 billion by 2024, almost tripling in growth since 2018.
Chances are that your competitors either already are or are planning to invest in marketing software in the future.
Good marketing management tools are designed to help develop relationships with customers and capture leads to nurture. The ultimate goal of a marketing automation platform is to move prospects through the marketing funnel.
Of course, there are different kinds of marketing management software. The various platforms that you can choose from encompass a number of different categories.
Some of those categories include:
- SEO (search engine optimization) analytics tool
- Multi-channel marketing
- Analytics
- Social Media
- And much more
It’s important to note that marketing automation software is not a crutch. It’s a necessary tool that will help you scale your efforts against today’s competition.
Marketing software automates some of the more mundane and repetitive tasks seen in a typical digital marketing agency‘s day. It also makes it incredibly easy to generate analytic reports in real-time to monitor marketing effectiveness.
These reports are typically compiled instantly and automatically. Analytics are usually arranged as shareable graphs and charts that you can easily present to a client or share with your marketing team members.
Additionally, a lot of marketing automation software has improved functionality when used with monday.com’s customizable templates.
Here are some of the top marketing tools out there that can be optimized by integrating them with monday.com templates.
Mouseflow for understanding your users & improving conversion
As described above, marketing software helps you automate and speed up processes. Here is no different.
Mouseflow will take your insights to the next level. Their tools, which cover session replay, funnels, heatmaps, and feedback surveys, make it easy for you to parse a lot of analytical data into actionable insights regarding how your users experience your website. Find issues, UI improvements, friction points, drop-off points, and much more.
No need to watch every single recording, as Mouseflow automatically identifies friction events and highlights sessions with them. Set up surveys that collect feedback whenever a user is feeling stuck on your website and get a chance to save their experience.
An added bonus is that Mouseflow also easily integrates with your Work OS (like monday.com) to get everybody on the same page, be it after a product launch, a completed campaign, or even a support incident.
Sharing the whole user’s experience with your team saves everybody time explaining what happened and you get to a solution faster.
Mailchimp for email marketing
Mailchimp is a huge name in email marketing, and email is an important element of traditional marketing.
This tool manages and creates email campaigns that are vital to your content marketing efforts, while also maintaining your contact list. It keeps track of bounces, unsubscribes, open rates, and more for easy review.
Mailchimp also suggests which email subjects and offers will work best as part of your content marketing strategy.
It features a number of templates that you can use to create stylized emails without any design or coding knowledge.
For all of you budget marketers out there, Mailchimp also has a limited free plan.
As time has ticked by, Mailchimp has become a full marketing automation platform. It Integrates with Instagram, Facebook, Google Ads, and even includes a marketing calendar.
It has expanded to become a 1 stop shop for small businesses providing domain names, hosting, landing pages, and even web design support.
You can use Mailchimp alongside monday.com’s Email Marketing Template as monday.com integrates with Mailchimp seamlessly.
Our template gives you a perfect space to create and collaborate with colleagues on the monday.com digital workspace before you pull the trigger on your marketing campaign using Mailchimp.
Hubspot for an all-in-one marketing hub
Hubspot is a marketing automation tool designed as a place where all of your marketing channels can come together. It is an automation platform that helps you create and share content.
Hubspot gives you the ability to track and manage all of the various ad campaigns you’ve set up through your marketing strategy.
That means everything from Instagram and Facebook ads to Google Ads can be analyzed, altered, and viewed from one central location.
You can use it to manage your social media channels and publishing schedules.
You can even effectively manage SEO efforts from this marketing platform.
On top of marketing, the company offers Hubspot CRM as well as customer service software.
Hubspot integrates with monday.com, which means you can manage leads, companies, and contacts all in one company-wide, collaborative workspace.
Wibbitz for video content marketing
Wibbitz is an online video editor that makes it easy to create short, impactful marketing videos for social media, blogs, websites, or email. Anyone can create professional-looking videos using Wibbitz, even if you don’t have any prior experience.
Video is more important than ever for marketers today, and using an online video editor can save hours of time and thousands of dollars. Wibbitz helps marketers to expand their skill set, differentiate themselves, and improve content performance.
You can create video versions of blogs, case studies, testimonials, reports, data & research, tutorials, or to promote events, webinars, content, product launches, and other marketing campaigns.
You can also use monday.com in order to manage your video content calendar, video projects, feedback and status updates on new video content to make production even more efficient.
SendPulse for Chatbot builders
SendPulse’s omnichannel marketing platform is the perfect place to improve your campaigns with chatbots.
Chatbots can streamline tasks for your support/sales workflow and make it easier for your team to focus on more important tasks.
With SendPulse’s intuitive chatbot builder, it’s easy to design auto-reply flows and purchase funnels for Facebook Messenger or Telegram. SendPulse users can prepare scripts for both messengers and create a multi-channel subscription widget. This will allow your customers to choose their preferred communication channel to get in touch with your brand.
SendPulse also offers an array of ways to stay connected with your customers, be it email, SMS, or web push notifications. Building a comprehensive marketing campaign by incorporating several communication channels can increase brand recognition and conversions.
SurveyMonkey for running marketing surveys
SurveyMonkey is a well-known affordable online survey tool that will help you gather valuable customer data through survey design, testing, and analytics. It has become something of a market leader in the industry.
You can design surveys using an impressive number of templates and even create quizzes that SurveyMonkey will automatically score for you.
You can then use SurveyMonkey to analyze the results before implementing what you’ve learned into your larger marketing plan.
SurveyMonkey has a user interface that hinges on artificial intelligence and provides a bank of frequent survey topics and questions that you can pull from.
You can also integrate SurveyMonkey into monday.com in order to help with lead management, result reviews, and the implementation of marketing changes based on survey responses.
Hootsuite for social media marketing
Other things you can do with Hootsuite:
- Track relevant keywords, industry conversations, and competitors through social listening
- Manage Instagram, Facebook, and LinkedIn ads alongside your organic posts
- Optimize your schedule to post at recommended times for the highest engagement, reach, or clicks
- Create approval workflows for your team
- Automatically size images to network requirements
- Streamline customer service processes with chatbot and messaging integrations
- Discover relevant content to reshare to your own channels
Whether you’re running social for your own small business or work for a large, enterprise company, Hootsuite can help you get more out of social media. Plus, it’ll help you stay organized and save time.
monday.com for a well-rounded marketing experience
The options above have a shared characteristic: they’re limited.
monday’s digital workspace allows you to focus on every stage of your marketing plan, from design, organization, and collaboration through one centralized platform.monday.com is a Work OS, a new software category that is simply built for a modern way of working, to marketing and beyond! As we’ve seen above, although these marketing tools have their own services to offer, companies often are using them in a rigid and disjointed manner.
A Work OS, or work operating system, is a cloud-based software platform where teams can create custom workflow apps to plan, run, and track processes, projects, and day-to-day work. And when several teams in an organization use it, they can achieve even more together.
Some critical capabilities of monday’s Work OS include integration of data and apps and the ability for any data on the system to be digested and displayed in many ways for tracking and extracting insights.
Any user that has access to the Work OS, and permissions to the specific datasource, can create their own reports and visualization methods on the system. With a Work OS, the possibilities for integrations relevant to marketing reach wide and far:
SEO optimization? We’ve got that covered with our content planning template.
Email marketing? Integrate with Mailchimp and use our email marketing template.
Social media management? Easily handled with our social media planner and social media calendar template.
Give a little, get a lot
Investing in high-quality software is a worthwhile action to get the most out of your digital marketing plan.
The tools highlighted here encompass a broad array of marketing initiatives. Social media, email marketing, and SEO are key pillars of a strong and successful marketing plan.
The use of AI-driven tools for marketing tasks help to reduce human error, leverage accurate analytics, and strengthen your campaigns.
A winning combination of these tools, coupled with the power of monday.com’s Marketing Campaign template can propel your marketing efforts to the next level.
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