Chaviva Gordon-Bennett
Posts by this author
15 top task management software options for cross-departmental success
Marketing sends a campaign brief to design. Design finishes the assets and drops them in a shared folder....
15 conversion rate optimization tools that actually drive results
Your analytics dashboard shows a winning test variant — conversion rate up 23%. But 3 weeks later, that...
What is document management? A comprehensive guide
Your finance team just spent 20 minutes hunting for last quarter’s vendor contract while Marketing...
What is a good open rate for email marketing in 2026?
Open rates were once a reliable health metric for email campaigns. Now, privacy updates and automated systems...
8 top CRMs with email campaigns for driving revenue
Marketing teams once measured success by open rates, while sales teams focused solely on closing deals. This...
Email bounce rate: Definition, benchmarks, and how to lower it
Your team spends weeks crafting the perfect email campaign. The copy is sharp, the design is clean, and the...
What is email personalization? Benefits, examples, and tactics
Your email list size means nothing if every message gets ignored. In crowded inboxes, the real opportunity...
Email marketing segmentation: 5 strategies, examples, and AI best practices
For years, the goal was to grow the biggest email list possible. But a large list doesn’t guarantee...
Email conversion rate: What it is, benchmarks, and how to improve it
Many marketers celebrate high open and click rates, but these numbers don’t pay the bills. The true...
12 best AI newsletters for campaign marketers for 2026
Not long ago, campaign strategy relied on last quarter’s data and educated guesses. Today, artificial...
Email marketing for startups: How to build revenue-driving campaigns in 2026
For startups, every marketing dollar has to count — and email is one of the few channels where you can...
Email outreach automation that drives pipeline: 8 proven, sales-led approaches
In the past, sales teams sent more emails to generate more leads. Today, that approach creates more noise...
What is a project management information system (PMIS)? How enterprises manage portfolios,...
Your organization runs dozens of projects simultaneously, but when executives ask for portfolio health...