Chaviva Gordon-Bennett
Posts by this author
Target audience: The key to campaigns that convert
Most marketing budgets are wasted. Not because the creative is bad or the channel is wrong, but because...
How to build an email marketing strategy that works
Many marketing teams measure email success by open rates and list growth. But these metrics often fail to...
Collaborative project management: 7 essential practices for teams
Even the most talented teams struggle when their work lives in silos. Disconnected tools, inconsistent...
The product development process: 8 essential stages for building better products
Great products don’t happen in isolation. When development, marketing, and leadership operate in silos,...
Sprint backlog: How to create, manage, and optimize it effectively
Development teams face a constant challenge: turning a long-range product vision into focused, predictable...
Agile workflow: What it is and how to implement it
Development teams face constant pressure to ship valuable features faster. Yet, traditional, linear project...
Client information sheets templates, examples, and best practices
Inconsistent client service is a quiet revenue killer. When team members lack a single source of truth for...
What is adaptive project management? The complete guide
When project plans meet reality, they often break. Adaptive project management provides a structured approach...
15 critical B2B sales metrics every team should track in 2026
Every sales leader wants a predictable path to hitting revenue goals. While sales teams have access to more...
CRM segmentation: A guide to boosting conversion rates
Your sales team has a long list of leads and customers, but not all of them are the same. Sending generic...
Mass email best practices: 12 tips for higher open rates
Sending a mass email is simple, but turning it into a powerful tool for engagement takes strategy. The...
Performance management process: 5 steps and best practices
Even the best strategic goals fall flat when daily work isn’t clearly connected to them, leading to lost...
15 top goal management software tools for 2025
The space between a company’s strategic vision and the daily work of its teams is where great plans...