[{"@context": "https://schema.org", "@type": "DefinedTerm", "name": "sales qualified lead", "description": "A sales qualified lead (SQL) is a prospect your sales team has vetted and confirmed has real buying intent, decision-making power, and budget to actually purchase. Unlike sales lead generation interest that signals curiosity, an SQL represents a sales-validated opportunity where someone with real authority has confirmed they’re actively evaluating solutions to solve a specific business problem.", "inDefinedTermSet": {"@type": "DefinedTermSet", "name": "Sales Qualification Terms"}}, {"@context": "https://schema.org", "@type": "DefinedTerm", "name": "marketing qualified lead", "description": "An MQL is someone marketing has flagged based on engagement, but they still need qualification before sales invests time. MQLs have downloaded content, attended webinars, or met lead scoring thresholds based on engagement activity. They’ve shown interest in your content or brand, but that interest hasn’t been validated by sales conversations.", "inDefinedTermSet": {"@type": "DefinedTermSet", "name": "Sales Qualification Terms"}}, {"@context": "https://schema.org", "@type": "DefinedTerm", "name": "sales accepted lead", "description": "A SAL bridges the gap between marketing and sales qualification. It’s a lead that sales has agreed to pursue based on initial review, but full qualification remains pending. The sales team has accepted the lead for follow-up, initial contact has been attempted or scheduled, and basic fit criteria appear to be met.", "inDefinedTermSet": {"@type": "DefinedTermSet", "name": "Sales Qualification Terms"}}]