How do I write a sales letter?

Very similar to our template format, you need to consider and include the following: catchy headline and subject line, identifying or addressing a customer’s needs and why they have them, bullet points of key facts, testimonials or statistics, and a clear call to action.

What are the four A’s of a sales letter?

These are attention, appeal, application, and action. These all refer to how you need to engage a prospect.

How do you write a letter to sell a product?

When selling a product via letter, you follow the basic principles of any sales letter. Here is it explained in a bit more detail: use an attractive headline, explain the offer, use proof of value and specifics, make a personal connection, and include a short business biography.

Write effective copy with our sales letter template

Create strong sales letters for a number of goals, whether it’s converting readers to customers or promoting a new product or service. Our template includes three different formats for customization.

Use template

Integrate with your favorite tools

Elements of a sales letter included in our template

The key to getting sales letters off the ground is focusing on clarity and getting your intention across to readers right away. Let’s review the key components of a sales letter template — and how monday.com can help.

Engage potential customers

Headlines

Use monday workdocs to brainstorm headline versions and keep a record of email campaign performance — like open rate and conversion rate. Compile research and easily upload files.

Get your message across

Introduction

Each of our templates gives you a checklist for the main messages of your email, followed by a sample sales email introduction. Consider this your quality assessment go-to.

Connect with prospect interest

Body & CTA

Refer to our template for ideas to foster credibility, address questions, and prompt action in your sales letters. Download and share sales letter templates so your whole team can use them.

What are the different types of sales letter templates?

Sales letters can take on many shapes and forms in business writing — like introductory sales letters, product updates, selling incentives, thank yous, invites, lost customer, and more. monday.com’s exclusive template includes a framework for cold emails, reminder emails, and prospecting emails.

Cold email templateTake some of the pressure off your first-time outreach with prospects with our helpful template. Engage potential prospects and integrate with Gmail to create automated emails with your template.

Reminder email template Follow up without hesitation with our guidelines and sample for a reminder email. Ensure you make a specific request — use automations to set up reminders for your team to send batch reminder campaigns.

Prospecting email template If your goal is to get responses, you’ll want to get started with our prospecting email template. Needs more sprucing up? Track its progress with the Status Column so the whole team understands which resources they can use and when.

Create exciting sales letters in less time for more impact

Directly reach your consumers with clear copy and an effective way to organize it. Pair this template with the advanced capabilities of monday sales CRM for a win-win.

Related templates

Email marketing template

Price Quote Template

Sales Forecast Template

Frequently Asked Questions

Questions?

How do I write a sales letter?
Very similar to our template format, you need to consider and include the following: catchy headline and subject line, identifying or addressing a customer’s needs and why they have them, bullet points of key facts, testimonials or statistics, and a clear call to action.
What are the four A’s of a sales letter?
These are attention, appeal, application, and action. These all refer to how you need to engage a prospect.
How do you write a letter to sell a product?
When selling a product via letter, you follow the basic principles of any sales letter. Here is it explained in a bit more detail: use an attractive headline, explain the offer, use proof of value and specifics, make a personal connection, and include a short business biography.