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ActiveCampaign pricing: choosing the right plan

Eliana Atia 7 min read
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When you’re running a business, it’s important to find the ideal CRM platform or tool that not only helps you efficiently manage your customer relationships efficiently, but also sits within your budget.

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ActiveCampaign is a well-known CRM, but will it work for your needs? And perhaps more importantly: how much does ActiveCampaign cost?

In this article, we’ll take a look at the ActiveCampaign pricing structure, explore pricing plans, and see if there’s a better alternative out there for your business and team.

What is ActiveCampaign?

ActiveCampaign is an automation platform that helps businesses with customer support and management.

It offers marketing automation features, email marketing, and CRM tools that can help businesses enhance the customer experience.

While ActiveCampaign comes with an advanced suite of features, it may be overwhelming for startups or those who are just beginning their marketing automation journey.

ActiveCampaign may not be the right tool for you if you’re looking for simple, easy-to-use software that doesn’t require a learning curve.

With that in mind, let’s take a look at ActiveCampaign’s pricing.

What are the ActiveCampaign plans the company offers?

There are 4 different plans to choose from when it comes to ActiveCampaign’s pricing, which does not include a free plan offer. The cost of each plan varies depending on the number of contacts, the features you need, and whether you choose to be billed annually or monthly.

Lite plan

The ActiveCampaign Lite plan begins at $15 per month for a minimum of 500 contacts. Depending on how many contacts you need, the price will vary.

What do you get with ActiveCampaign’s Lite plan?

The Lite plan works for smaller teams and businesses. It supports up to 3 users.

The plan includes:

  • Marketing automation
  • Email marketing
  • Send newsletters
  • Segmented outreach
  • In-depth reporting
  • Live chat and email-based support

Plus plan

The ActiveCampaign Plus plan starts at $70 per month for 500 contacts and can go up to $399 for up to 25,000 contacts. It supports up to 25 users.

What do you get with ActiveCampaign’s Plus plan?

The Plus plan is geared toward larger businesses that require a more heavy-duty CRM to manage customer relationships.

Here’s what’s included in the plan:

  • Everything in the Lite plan
  • Built-in CRM with Sales automation
  • Contact Scoring
  • SMS Marketing
  • Facebook custom audiences
  • Social media tools and integrations

Also, if you want to get the most out of ActiveCampaign’s automation feature, this plan offers 1-to-1 training.

Professional plan

The ActiveCampaign professional plan, which is also the most popular, starts at $159 per month for 500 contacts.

If you need more, you’ll have to pay upwards of $599 for 25,000+ contacts.

What do you get with ActiveCampaign’s Professional plan?

With a monthly fee of $159, it’s a sizable hike in the price compared to their other plans.

You can assign up to 50 users, personalize the message content based on your users’ behavior, and analyze conversion metrics in close detail. You can then optimize all your marketing campaigns.

Here’s what’s included in the plan:

  • Everything from the Lite and Plus plans
  • Website Personalization
  • Marketing Attribution
  • Personalized Product Experiences
  • Conversion Reporting

Enterprise plan

The ActiveCampaign Enterprise plan begins at $279 per month for 500 contacts and starts at $499 for 10,000+ contacts.

What do you get with ActiveCampaign’s Enterprise plan?

Large companies with big budgets usually prefer the Enterprise plan because of its advanced functionality.  

This includes unlimited user accounts and several sophisticated features, including the ability to customize your own email domain.

Here’s what’s included in the plan:

  • Everything from the previous plans
  • Custom reporting for Marketing
  • Custom Domain
  • Social Data Enrichment
  • Unlimited Email Design Testing
  • Dedicated account rep

Is ActiveCampaign the best software for you?

77% of users found their conversions increased after using marketing automation software to generate leads.

That means you’ll definitely want to take time to consider the automation software options and undertake a cost-benefit analysis to find the right solution.

Is ActiveCampaign the best option?

Well, it boils down to key features such as the kind of automation capabilities you’re looking for, as well as the unique needs of your team.

If you’re looking for an intuitive and flexible system that’s guaranteed to give you the best value, why not take a look at

multiple dashboard views in Work OS: the ActiveCampaign alternative for 2023 is a Work OS that allows you to manage your entire business—including your entire marketing and sales pipeline—in one place. isn’t just a CRM, it’s a powerful, intuitive platform that allows you to build your own customized CRM, no matter the size or requirements of your team and business.

With, you can view, track, and manage all sales and marketing activities at a glance.

From stunning visual sales dashboards that paint the bigger picture to robust sales and marketing automation capabilities that handle the mundane stuff, can be designed to fit your needs.

If you’re looking for a centralized sales CRM solution that can address all your needs, whether you’re a small business or a large corporation, then may just be your best bet.

integrated sales and CRM solution

While we’re on the subject, we also have a brilliant library of ready-to-use and fully customizable templates that can get your team up and running in no time.

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When choosing a platform to help in managing projects, you probably want to make sure it can help you keep track of due dates, monitor multiple projects at once, create task lists, and grow along with your team.

Standout features for a better workflow

Here are some of the features that we think set apart from other project planning tools out there:

1. Setup in minutes – is a Work OS that allows you to create and customize whatever tools you need to run all your projects and collaborate with your entire team in real-time.

We offer plenty of different views including timelines, Gantt charts, and more, and make the platform super easy to use so you can get started in minutes.

2. Automate the mundane tasks – using’s custom automation builder, you can easily create customizable workflows to automate reminders, mundane tasks, and even send out notifications and emails on your behalf.

3. Integrate with the tools you already use (and love) – you can seamlessly integrate with your favorite tools to finally have all your work and data in one place.

With, you can set up integrations in just a few clicks and choose from a variety of CRM, marketing, and software development integrations, including Gmail, Outlook, Excel, and dozens of others!

4. Always here for you, whenever wherever –  in addition to our 24/7 customer support, also offers a self-serve knowledge base and webinar that help users get the most out of our platform at any time.

If you want to see if it lives up to the hype, we offer a free trial for 14 days!

Don’t just take our word for it: has a rating of 4.6 /5 on G2 from more than 1,200 users. In fact, more than 7,000 people ranked 4.6/5 or above on review sites, including G2, Capterra, Trustpilot, TrustRadius, and GetApp.

Ready to supercharge your workflow and CRM?

ActiveCampaign is a nice option for sales automation, but if you want a platform that integrates with the rest of your business and can be adapted to the needs and wants of your unique team, then check out’s integrated sales and CRM solution is designed to grow with your company and business needs, whatever they may be.

Why not give a go by signing up for free, no credit card required!

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The information provided in this article is accurate and up-to-date at the time of publication. Changes and updates in the business operations, policies, or any other relevant factors may occur after publication and we encourage readers to verify any information directly.
Eliana is a marketer and storyteller who uses her diverse industry experience to create compelling content. A Texas native and current Telavivian, she’s finding her place somewhere between BBQ tacos and falafel pitas.
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